Michael Cheney catapulted into the Internet marketing spotlight after the successful launch of his AdSense Videos (aff) course. Shortly after completing the launch of this product Michael released another set of videos for free which offered a behind the scenes look into what happened during the days leading up to the product launch and during the launch. It was quite fascinating to watch the money come in and see what goes on in the background of a product launch online.
I got in touch with Michael to ask for more details about doing a product launch and to find out how Michael become an online information marketer and AdSense guru. If you want to learn more about how Michael arrived at the position he is at today and also some really good stuff about product launches you will enjoy this podcast.