I haven’t actually heard of this guy, Rich Schefren, but apparently he is a business coach/friend/associate for a lot of people I have heard of, including Mike Filsaime, Jay Abraham, John Carlton, Yanik Silver, and Alex Mandossian (Rich is namedropping quite a bit – there are many more business guru-types mentioned).
If you are on the email lists of any of these people or travel around Internet business related forums and blogs you may have already heard of the release of a pretty cool e-book titled the Internet Business Manifesto. Shortly after the release of the manifesto Rich provided a “Missing Chapter“, which is almost as big as the Manifesto, and actually I think it has more valuable advice in it.
You can download the e-books from here -
Rich has a blog here: Rich Schefren – Strategic Profits
I just finished reading both books and although I had no idea who Rich was before, his content is quality, and that is what matters in this case. If you are in business these book are worth reading, so take 30 minutes of your time today and enjoy the value.
Rich teaches how to construct a strategic business and makes an important distinction between a strategic entrepreneur and an opportunistic, well, fool. Unfortunately the latter is what a lot of people who are trying to make money online are currently doing – buying into whatever is the latest program to make money online and not building a business that has foundations in your strengths and passions.
There is a lot of great, free advice in these books. You might call it common sense yet most people don’t follow it (that certainly includes me too). It’s the kind of advice that is all-encompassing – general business advice for any entrepreneur, not specific advice on how to do something in particular, but strategic for your overall business.
Personally I enjoyed the missing chapter more because it discussed a topic dear to my heart – building a business based on strengths and passions, not on money making opportunities.
Rich’s key strength in these books is his ability to present some potentially abstract concepts in a clear and very relevant manner. I hope you get something from them as I did and I’d love to hear your opinion.