As is glaringly obvious I was promoting Brad and Andy’s StomperNet launch on my blog recently (thanks to those who signed up under my affiliate link too – I suspect you will have tremendous success over the next 12 months if you implement what you learn and work with the StomperNet community).
The first post I made about the launch was back in September, exactly one month ago, then another post in early October when they opened the doors of the program and a final one yesterday. The post I made yesterday won’t actually come into play in the search engines quite yet because it usually takes a day or two for new articles to show up, that’s if you are reading this post the day I publish it of course (Friday 20th October 2006). However my two older posts are already well indexed since they were published many weeks ago.
As you might recall I wrote a piece discussing what I call the Google Honeymoon (incidentally I didn’t copy this term off anyone – I came up with it off the top of my head, but I wasn’t the only one – I’ve since seen it in webmaster forums and on other blogs – so I guess the name is sticking and all of us SEO writers are thinking alike!).
The honeymoon is a period shortly after an article is published on a blog or website where it ranks well in Google for reasons I speculated about in the full article – The Google Honeymoon Period.
Thankfully because Brad and Andy did a one day re-launch that was a few weeks after their initial launch it was possible for some sites to rank well in organic search if they had written about StomperNet during the first launch. Given the whole launch was about organic search (and conversion) I thought it would be impressive if you were to rank well for the term “StomperNet” in the organic Google results.
For fun yesterday and I a google search for “StomperNet” and low and behold, Entrepreneurs-Journey.com was ranked number one in the Google organic search results, at least for me here in Canada today and yesterday, it may well have changed if you are reading this article days, weeks or months later. Of course the only people searching for “StomperNet” were probably people well aware of what it was, but nonetheless I was very pleased to see my top ranking and took a snapshot of it to preserve it for posterity. Here it is –
As you would presume, the top keyword bringing in incoming search traffic to my blog yesterday was “StomperNet” as well.
I don’t expect this ranking to last too long because I believe my site is enjoying some honeymoon time and I also suspect StomperNet’s own sites will begin to rank higher as the search engines start factoring in all the new backlinks coming in to the site after the launch. Thankfully the timing was good in this instance, where an established site like mine could enjoy a little time in the limelight because it has history and authority in the search engines and thus ranks higher in a shorter timeframe than other, newer sites.
Once again, it goes to show if you build your blog well and implement a few key search engine optimization techniques, your blog can outrank even the SEO expert’s own sites…Go blogs!
And learn how to build a better blog.