The winter university semester started this week in Canada and BetterEdit has started along with it. This past week we began aggressively advertising at two of the three large university campuses located in the GTA – the Greater Toronto Area. Toronto is the largest city in Canada, some refer to it as little New York because the cities are similar in demographic diversity.
This week I personally started poster campaigns at Ryerson University in downtown Toronto and York University Keele campus. Ryerson is similar in style to a highschool, with lockers located throughout. It’s not a beautiful campus but that’s because it’s in downtown Toronto in buildings. York University however is more like your traditional Australian large university with a stand alone campus. York is huge. It took nearly three hours to poster the place and I didn’t get to every building.
We have already welcomed some new clients as a result of these two campaigns and as this is the first week of semester things look good for a successful entry into these markets. Whilst we already have Canadian clients this will be the first prolonged advertising campaign maintained here so hopefully BetterEdit.com will become more well known in this area.
Next week I will be heading to the University of Toronto, the oldest and most prestigious university in Toronto.
For those interested you can learn more about Ryerson University and York University by following these links:
Yaro Starak
BetterEdit.com Manager
