Today I spent some time working on our services page for the authors/writers market (currently not available live). Whilst our most significant marketplace is students, there is a demand from other demographics and I hope to slowly expand awareness in these areas. In the past we have been widely praised by the few American writers that have used our service, mainly as we offer a very competitive option thanks to the currency exchange. Having the Internet as a means of service delivery helps us to reach overseas markets that we would otherwise not be able to reach and allows customers access to a valuable service at cheaper prices by leveraging currency differences. In particular I expect (hope!) the self-publishing market will benefit from our services as they don’t have thousands of dollars to spend on proofreading and we offer an affordable alternative.
Being a small growing business much of the administration and marketing work is completed by the same people. I do most of the copy writing (thankfully we do have professionals to edit my writing though!) as well as the web content design and updates. I make use of some network contacts to enhance my sales copy. I produce the advertising materials (posters and flyers) and handle their production and distribution. In fact tomorrow I will be heading to the University of Toronto to begin our first ongoing major campaign at this campus.
U of T is one of the oldest universities in the area and is situated in the heart of downtown Toronto. The campus has some very old architecture but from my point of view is one of the hardest campuses to poster because it is very spread out. It takes a long time to get around! For those interested you can learn more about U of T at their website – http://www.utoronto.ca/
Onwards!
Yaro Starak
Yaro – I just discovered your blog, and I read your posting on your author editing services and your services page for the writer’s market, and am looking forward to seeing this when it is finally rolled out.