Comments on: The Dove Real Beauty Campaign Is Genius

By: How to Astral Project

How to Astral Project — Fri, 08 Jan 2010 07:02:48 +0000

Would have liked to see this video. It has been removed Is there another source?

By: Make Quick Money

Make Quick Money — Sat, 24 Oct 2009 13:19:17 +0000

Hey Yaro,

This video is really a amazing video that shows, the genius of the minds of the creators.

I haven’t seen it before, but I can surely say that it is really rocking. Thanks for sharing it.

By: Shannan

Shannan — Tue, 17 Feb 2009 16:20:13 +0000

In addition to the Self-Esteem fund, Dove also offers materials so that women (with positive self-esteems of course) can host Dove Real Beauty Workshops in their own communities. Dove even provides training materials, a “how to” guide and handouts.
I like the comment above about insight-driven advertising. I guess it’s obvious that for Dove that strategy has certainly worked.

By: Adrianna

Adrianna — Tue, 19 Aug 2008 10:53:49 +0000

Thanks for sharing the information. I gave your blog a stumble and also digg it.

By: Bayo Adekanmbi

Bayo Adekanmbi — Mon, 28 Jan 2008 18:37:57 +0000

Dove “real beauty” campaign is a classical case of insight-driven ad that explored how a brand can address a contradiction in order to establish meaning and trigger affinity.
I have always believed that a brand is a product which has earned a place in consumers’ lives by “massaging” consumers’ ego or sense of self until a mental relationship is built.
Douglas Holt captured it better in “How brands become icon” where he advocated that brands must deliver beliefs that the consumers can use to manage the exigencies of a world that increasingly threatens their identities. Brands must become a cultural activist and a social authority
“Exploiting” the research fact that ONLY 2% of women worldwide considered themselves beautiful is a great way to become the champion of the remaining 98% using a compelling philosophy that “Real beauty come from within
Great work of all times

By: Mangrove Root Gang: Perpetual Personal Growth and Unconventional Wisdom

Mangrove Root Gang: Perpetual Personal Growth and Unconventional Wisdom — Mon, 01 Jan 2007 09:39:01 +0000

5 Ways To Overcome Blogger’s Block…

I just had a couple of cups of morning coffee and felt the urge to come up with something for the blog. Normally, I use Sundays and Mondays to come up with topics that I’m interested in writing about. And since I recently got a hold of Journler 2.0.2 …

By: » CampaÃ±a de Dove: Belleza real | Rouge: Temas de negocios y tecnologÃa para mujeres

Thu, 21 Dec 2006 23:50:27 +0000

[...] Leyendo el blog Entrepreneur’s Journey del australiano Yaro Starak me enteré de la campaña de la firma Dove denominada Real Beuty. La campaña consiste en enormes avisos de via pública y medios de transportes y es excelente para llamar la atención sobre un tema que se está transformando en un problema social. [...]