In my previous post I introduced and discussed the importance of the website traffic monitor AlexaRank. Whether you value your Alexa traffic ranking or not there are definite advantages to having a high AlexRank. Many webmasters and business folk look at the AlexaRank as a reasonable representation of a site’s traffic. If you are selling advertising from your site the more “proof” you can demonstrate of your traffic – and in AlexaRank’s case it is an independent valuation of your traffic, which adds credibility – the more likely advertisers will come knocking at your door willing to give you some of their ad budget.
It’s well known that many text link brokers, such as Text-Link-Ads.com (aff), factor in AlexaRank when determining the price to charge advertisers for links on your site or blog. The higher you raise your AlexaRank the more you potentially can earn, and this reason alone is enough to pay attention to methods to increase your AlexaRank.
AlexaRank is calculated using the Alexa Toolbar. Alexa takes the browsing data from the millions of people using the Toolbar and calculates the traffic ranking of each site. As Alexa states, while low traffic sites are harder to gauge accurately, once a site reaches a 100,000 or less ranking the accuracy of the measure increases. Hence if you can top a 10,000 AlexaRank, or even 1000, the credibility of that ranking is increased.
As Blaine Moore pointed out in a comment made to my previous AlexaRank article, it is easy to – as he put it – “game” the AlexaRank if you have a tool that checks AlexaRank installed on your computer, and that doesn’t have to be just the toolbar, it can be for a FireFox extension like SearchStatus, which I recently installed on my browser. These tools send data to Alexa, and when Alexa receives any data about your surfing habits it will raise the traffic rankings for the sites you provide data for – and if you visit your own sites often you can raise your ranking.
I can’t verify that installing any AlexaRank checking tool will help your own site’s AlexaRank and to be honest after I installed SearchStatus I did not notice any significant change in my AlexaRank at my blogs. It wasn’t until I conducted a different experiment that I noticed more verifiable proof of a technique to increase your site’s AlexaRank.
Here’s how my logic went – I figured the toolbar and other AlexaRank checking tools tell Alexa my browsing habits, which is fine, but I’m only one person visiting my blogs (albeit I do it many times each day). What I really want is a way to tell Alexa about every person who visits my blogs, not just me. In order to do this, the Alexa reporting tool needs to be on my blog and downloaded by every person who visits my site each time they visit.
The obvious answer was to install an Alexa Site Widget on each of my blogs. The widget looks like this:
If you click it you will be taken to my current Alexa traffic ranking data. You can also find the live widget in the sidebar of all my blogs.
After installing this widget on to my blogs, within the next few days my rankings increased at least 25%. This blog, Entrepreneurs-Journey.com, was sitting around the 19,000 AlexaRank mark and within seven days had dropped to just above 15,000 as I type this. Prior to this gain my AlexaRank increases had been slow and steady, but never as significant as this in a short period of time, unless of course I earned a traffic spike from some other site(s) linking to me.
This makes complete sense, as my thinking above explains. If every visitor to your blog downloads the Alexa site widget when they visit your site, then Alexa has data on every visitor you have, at least every web reader, I don’t think RSS readers count since they never download the widget unless they go to your site. You might call this “gaming” your AlexaRank, but in this case I don’t think that’s an apt description – installing the site widget in fact helps to give Alexa enough data to provide your true AlexaRank, as opposed to what it thinks it should be based on the data it has from it’s toolbar users.
If you sell advertising from your blog or website then you should care about your AlexaRank. If that is the case then installing the Alexa site widget is a must. It takes only a few seconds and could significantly improve your current AlexaRank.
If any other bloggers or webmasters out there notice an increase in their AlexaRank after following my instructions and installing a site widget I’d love to hear about it. While I’m confident my results at three different blogs is good enough proof, it doesn’t hurt to have more examples to back up the hypothesis. Please leave a comment and tell me how your AlexaRank improves.