Back in earlier December I wrote two pieces regarding Alexa traffic rankings -
- How Does AlexaRank Work And Should You Pay It Any Attention?
- How To Boost Your Alexa Ranking In One Easy Step
Many readers followed the advice I offered in the second article and placed the Alexa widget on their blog in an effort to test whether my theory works (see the second article above for details).
After reading through the many comments I received from other bloggers I’ve come to another conclusion, or at least a clarification of my previous claims (or disclaimer even!) -
If you want to increase your AlexaRank placing the Alexa widget on your blog may help, but there are no guarantees. My advice is to test it and see what happens, but to also test putting it on and then taking it off again to compare results.
Some people reported back that the Alexa widget did nothing or even decreased their AlexaRank. This group was in the minority. Most people reported some increase after placing the widget, but by no means would I consider the people who chose to comment on my articles a sample size large enough to prove even remotely conclusive.
Dave Davis from RedFly Studios placed the widget on a site receiving more than 20,000 unique visitors per day, which based on my experience should at least have an AlexaRank in the top 10,000, probably the top 1,000. Dave’s site sat around the 100,000 AlexaRank mark and didn’t improve after adding the widget.
Of the people who reported positive changes, none experienced as significant a change as I did. Most people reported small 5-10% gains. All three of my blogs jumped at least 25% a week or two after installing the widget. Was I just lucky? Is there something unique about my blogs? I can’t really say.
AlexaRank By Category?
Jon from Art of Money wrote a comment regarding the comparison of categories when calculating AlexaRank.
The other thing to keep in mind about Alexa rankings is the they are heavily skewed towards sites that are of interest to Internet savvy - since, like others mentioned, it only counts visits from people using the toolbar, which is more likely to be us stats addicted Internet workers.
So it is really only a valid comparison between two sites in “like†categories. A site about dogs, for example would have to have 100 times as much traffic as Yaro’s BlogTrafficSchool to get a number in the 40k range, since there are 100 times more of Yaro’s visitors using the Alexa toolbar (or now the Search Status plugin).
I had not consider this before, but it could be a way of explaining certain ranking anomalies, however Jon’s comments triggered a thought about another possible explanation using categories.
If sites were ranked compared to other sites in the same category, or against the total volume of traffic in a given category, this may help to explain different Alexa rankings compared to real server traffic, like the case with Dave’s site. I have no idea how this would be calculated or tested though.
Whatever the case, I find it disconcerting that something like AlexaRank could impact a site’s propensity to generate income, if the consistency of rankings appears to be quite unreliable.
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Thanks for the Update Yaro. I am going to have to agree that their ranking algo is something along the lines of what Jon said.
Another reason alexa rank may have gone up, specifically on this site, is the context of the content. In your “how-to-boost-your-alexa -ranking-in-one-easy-step” article, you are certainly going to generate SOME traffic from people looking to increase their alexa rank. Do you think these people will have the toolbar installed? Of course!
I’ll tell you what… next week, I’m going to buy a few brand new garbage domain names and run some tests. A 2 week period should do it.
Alexa rankings are flawed, flawed, flawed!
It’s bias towards a certain demographic, numbers are heavily estimated, and the results produce an incredibly large long-tail graph. Well I’m sure that all of this has been mentioned over and again.
I completly agree on Alexa being an unreliable metric with an uncalled for impact on site’s potential income… but other than Google PR, and Technorati backlink count, there are few publically accessable metrics for site’s performance.
Hi Yaro,
I added the alexa widget to my CommerceCubes site and in the span of 9 days it dropped from 661,704 to 533,580 which is roughly a 24% change. It seems to keep dropping too but then again i am just doing a lot more writing these days. I am taking the long term view on this though because i am not building CommerceCubes to sell but rather to share information and network with and also i am looking to get involved in a few affiliate programs in the next few months.
But i plan to be running it five years down the road because its just a lot of fun. Thanks again for the great tips (your site always has a ton)… Talk soon Yaro,
Luc
Hey Luc,
That’s a good attitude to have and I hope your blog remains fun for the five years - that’s a long time!
Hopefully you can start making some money too so there are additional rewards to help with your motivation.
Yaro
Dave - Note that my Alexa rankings climbed *before* I wrote the two articles about my experiment. I did the experiment, watched my rankings improve on all three blogs, then wrote the articles.
The continued growth after writing the articles may have been caused by Alexa toolbar users coming to this site for sure, but for the purpose of the initial experiment they don’t come into play.
I look forward to the results of your experiment too.
Yaro
Hi Yaro,
As my blog stands currently i mainly write articles in relation to things i am reading, or doing so it urges me to keep learning and sharing those experiences (or at least thats the way that i see it).
Just wondering if you could recommend any affiliates to have a look at? I’ve been doing a searching but haven’t found any that are that interesting. Talk soon Yaro,
Lucas
for now
PS. Five years of Blogging is a long time… i’ll settle for writing articles on a day to day basis
On my blog network I have a site that is a mirror of the standard setup. I use it only for testing updates and plugins etc. It has no incoming links and no traffic except me.
When I first install the Search Status Firefox toolbar it had an Alexa ranking of about 5,000,000. Today, rougly 5 weeks later, it is 500k; so that about proves the flaw in Alexa.
But, even though is is heavily skewed, it remains the best traffic indicator on the web. It would be a killer business idea to come up with something better.
Lucas - I suggest you follow the same system you use to find things to blog about to find products to affiliate promote.
My affiliate marketing results usually surprise me. Something sell over and over again, others sell nothing at all. I focus on affiliate marketing something that I actually care to write about, which ensures the targeting will be relevant.
Of course it’s even better if you use the product as well - in which case I usually do a product review because they rank really well in the search engines.
Yaro
Do you think Alexa is making a difference where the users are coming from?
I think that Alexa does not count visitors from google.com or images.google.com in the same way.
I added the Alexa widget to my blog and saw some improvement to my AlexaRank. I think it is mostly the spam bots that are responsible for most of my traffic so now they are finally contributing something to my blog. By the way, have you tried video blogging on YouTube? This is something I am really into.
Hi Yaro
I too am an Australian Entrepreneur making a living from the web, I have just launched the SEO communities equivalent of DIGG, this story is featured there.
http://www.search4geeks.com
Like to keep in touch, thanks
Mike Nicholls
Chief Geek
I think Alexa is very open about how they rank sites and admit that they do have biases. They even list some of them here.
(scroll down to “Some Important Disclaimers”)
I asked Alexa about their button and their rankings which you can read more about here.
Hi Yaro,
Thank you very much for the Alexa tip, caveats and all!
However, for those of us who have yet to migrate off Blogger.com (yeah, I know, get a real domain… ;-), and have very little traffic yet (doh!), the Alexa button script appears to default to the ranking for blogger.com overall.
While I am of course exceedingly happy that I’m thus ranked 15 for no good reason (no stats worth mentioning) ;-), it’s not immediately obvious to me yet how I can get Alexa to monitor an individual blog at blogspot.com — if it can do that at all.
I’ll keep poking around for a solution (and maybe increasing traffic will be its own solution?), but it’s obviously not going to tell me much of anything until Alexa’s scripts can trace individual blogs off big blog services.
FYI.
-Frank
Michael Fleischner has written an interesting article about different strategies for improving your Alexa Rank.
Although I understand that an improved Alexa rank is simply vanity for some websites, for others - such as those who sell text links, an improved Alexa could be something that is extremely significant.
For those people, I thing it’s really worthwhile reading Michael’s article. I particularly like his thoughts on redirects.
Just by use of on any software who visits your website urls, like sitmap generators, you just get a boom in Alexa Ranking. Page views is a week factor in alexa rankings.
Hi Yaro,
Thank you very much for the Alexa tip
Will test, i am testing a method using the redirect from alexa to your website homepage, get the url alexa gives to you, put it into your homepage in browser settings, and so far it seems to work well
My site has been up for 2 and a half weeks now, alexa ranks started at 5,532,520, Check the sites rank so far after this method
Excellent topic!! Im going to test the theory out and will post back in a couple of weeks with my findings.