I just finished writing some newsletters for my Blog Traffic Tips ezine. In them I mentioned the concept of preeminence, which is a business technique I learnt initially from Jay Abraham.
Here is how I described preeminence in my newsletter:
Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic. You don’t necessarily have to be the best, but people need to perceive you as the best.
Back in July 2006 I was a pretty big fan of a guy named Mike Filsaime. I had recently purchased his product Butterfly Marketing and I was devouring his information and feeling really inspired about the possibilities. I loved his viral marketing techniques and couldn’t wait to make use of the software.
I received an email from Mike talking about his mentor – his business coach – a guy by the name of Rich Schefren who I had never heard of before. Now I know many of the top Internet marketing “gurus” by at least their name, if not their work as well, and Rich was not on my radar.
Mike was recommending I download a copy of something called the Internet Business Manifesto, which I did. I read through the manifesto and found my self nodding in agreement as Rich subsequently described my current situation working online and also the situation I’d like to be in – working a lot less, earning a lot more with a business that runs without my direct involvement.
Rich later released two more critical books, The Missing Chapter and The Final Chapter, which completed his Internet business trilogy. They are still some of the best free books you will find on the subject of online business strategy. If you have not read them already and you currently own an Internet business, I strongly recommend you set aside a few hours to devour these books. They are free.
You can download the Manifesto trilogy here:
The release of Rich’s books were part of a product launch for his coaching program, which I later joined. At the time Rich was not that well known to the general Internet business public, but was known to many of the top marketers, since they were his clients.
When Rich went to release a mass-market coaching program he had all of his current clients promote it. Obviously his clients were in a great position to promote Rich and his coaching because they had been through his program, and thanks to the calibre of the clients Rich had coached previously he created instant preeminence when they all recommended his services.
Instead of working his way up from the bottom, Rich went straight to the top and entered the market as an elite coach. Of course he had to pay his dues and learn how Internet marketing works, which he did over the course of a few years testing all the usual online money making methods, but he also brought to the table experience managing successful offline business – an hypnosis chain and clothing retail outlet in NYC are two businesses on his resume, which he grew to multi-million dollar enterprises.
Rich is no dummy – it worked once, so why not do it again. Now that Rich has many hundreds of clients from his current coaching group, including many high profile individuals and junior-gurus as he called them (that’s me!), he has an even greater pool of preeminence creating client endorsements he can leverage for the release of his next program. Better still, since Rich’s clients are also affiliates, he helps them to earn money each time he releases a new coaching program.
Who wouldn’t want to recommend something that they have participated in, can endorse authentically and will earn solid commissions from?
Rich launches another successful coaching program with the help of his client-affiliates and each time he does so the program becomes more automated, requiring less of his direct involvement (yes he does practice what he preaches!). It’s a win-win situation and the cycle keeps moving forward with each new client.
The foundation of this lovely system relies upon a good coaching program, and since Rich has been developing his now for many years, each time with a larger group of clients and a refined course, you can rest assured it’s getting better each time. Rich establishes greater preeminence each cycle too, spreading awareness of his personal brand and company further, adding additional positive recommendations to the heap he already has.
You have probably guessed that this post is in fact part of the cycle and I have chosen to benefit from the system, to help myself, to help Rich and to help those who choose to join his program. It’s not a pyramid scheme, but it definitely rewards those who start at the top.
Primarily you join Rich’s coaching program to help your business and create more freedoms in your life. That’s a given. However once you are on the inside you gain access to Rich’s expertise and his marketing machine, which in a lot of ways is more powerful and potentially lucrative – plus you learn a lot just by watching how Rich does it.
Remember, if you want in, you have to be on Rich’s list for the upcoming free seminar this weekend. You can join here:
Here’s to your online marketing success,