Since then I have been approved for adsense, but again Google doesn’t like me. My account has been frozen because i need some kind of international form. When i contacted them to ask the title of the form, where to get and where to send it. I was curtly informed that I was not a member of Adsense. My account was frozen and I cannot access my earnings. Despite all this Google is placing many Google ads on my hubpages. I do not get no credited for these. What’s worse, they won’t pay me the commission I have earned.

Has anyone got a suggestion?

Kirsten Plotkin
Goldcoast Australia

http://www.thefreetrafficformula.com/blog/?p=337

Anyway, yes, I know what you mean – it is daunting at first even just to understand things like a quality score, CPC, CTR, Conversion rate, etc etc.

My short answer is to buy Perry’s book, which will do a better job of teaching absolutely everything you need to know about AdWords.

However I wouldn’t buy it until you know what you plan to market.

I may put together more info on AdWords in the future, but it really isn’t my strong point. I understand how great it is and the principles behind optimizing it, but I outsource the job of maintaining it, which is what I recommend most people do unless you get off on tracking CTRs and know your market better than anyone else ever could.

Yaro

“Shouldn’t the adwords system work w/o having to study another ebook or manual?!”

I find adwords extrememly complicated, offering features which are either too complicated for the average punter to understand, let alone take advantage of. In my undergraduate IT days, the motto of human-computer interaction (which I think is applicable in the case of google adwords) is that the average joe should be able to intuitively use the software without having to consult a manual. Google Adwords, in my opinion, does not meet this criteria.

Yaro, perhaps an idea for a article. While you extoll the virtues of adwords, I’d love to see something which analyses overcoming beginner’s difficulty with the system. I find the terms and acronyms annoyingly hard to understand. Its all technobabble.

With a new site I love to optimize for the most popular no competition longtail searches. Some of these can be VERY surprising.

It’s an area you definitely don’t want to rush into without education.

Pua- Yes, the PPC + SEO combination is great and like DMC said, AdWords can be fantastic market intelligence for your SEO as well – they are definitely interralated since they both target the same audience.

I have poured literally HUNDREDS of hours reading up on adwords, watching the learning center videos, becoming certified. To use adwords effectively now, you need to know what you are doing. It is NOT as easy as some people make it out to be.

I love seeing people coming into adwords with some scam offer and getting their budget melted in a day. LOVE it.

If you put in the time and effort, adwords can REALLY pay off.

i was just thinking about starting an adwords campaign for one of my websites and here is your post about adword advertising! shouldn’t the adwords system work w/o having to study another ebook or manual?!

this is frustrating but of course i have to agree with mike ‘this is not 1999′! what DMC said sounded good “Build some optimised content and use PPC to drive cheap traffic to the pages until the SEO can carry it’s own weight”.

will follow your discussion. thanks guys. pua

For example, I reckon you could test out the popularity and CTR of your words and phrases with PPC before investing too much energy optimising for dud terms.

Conversely, digging through your SEO data can give you all sorts of clues as to the patterns of language consumers are using to communicate with SE’s. Extrapolate those patterns to cover terms and concepts you’re not currently hitting with SEO but you reckon people are searching for and cast the PPC net. If your creative and you’ve set your campaigns up properly (seriously… read Perry Mashall’s book) you’re either gonna end up scrapping a bunch of non-performers or you’re gonna end up with a nice new source of cheap relevant traffic. Probably both, you just gotta keep testing and tweaking!

As a bonus you’ll probably stumble across a boatload of concepts that are connected to the core theme of your site that you can build some content around that’s actually gonna be of use to people. Build some optimised content and use PPC to drive cheap traffic to the pages until the SEO can carry it’s own weight.

I haven’t tested this out yet so it’s just a hunch but I’m dead keen to give it a go.

If you can work the system, which most people can’t do well, you are ahead of the curve and enjoy the traffic rewards. AdWords is still the quickest way to get very targeted traffic.

I agree that I prefer SEO for traffic myself, but I would never ever discount AdWords and fully intend to hire and train and adwords specialist to work with me soon.

I think it’s more effective to focus on “free” traffic methods these days since you have to be such an expert on Adwords so they don’t “slap” your ads.

I am also glad to see the “Slap” as it is weeding out many of the MFA type sites and arbitrage sites. (Although not all).

I think bullet points are still fine to use- they are an important part of good copywriting after all, however the message here is make sure there is plenty of sentence/paragraph content to go with the bullets or you might cop a penalty.

Perry said relevance is key and it’s hard to have relevance when you only use a dot point list.

Allen.H