Comments on: Defeating The Google Slap – More AdWords Advice From Perry Marshall

By: Kirsten Plotkin

Kirsten Plotkin — Tue, 28 Jul 2009 06:31:10 +0000

I was Google slapped in Dec07. I was a newbie trying to lean and never got to launch a single add. Google slapped me for the bad ads I hadn’t launched.

Since then I have been approved for adsense, but again Google doesn’t like me. My account has been frozen because i need some kind of international form. When i contacted them to ask the title of the form, where to get and where to send it. I was curtly informed that I was not a member of Adsense. My account was frozen and I cannot access my earnings. Despite all this Google is placing many Google ads on my hubpages. I do not get no credited for these. What’s worse, they won’t pay me the commission I have earned.

Has anyone got a suggestion?

Kirsten Plotkin
Goldcoast Australia

By: Daniel Pereira

Daniel Pereira — Fri, 19 Dec 2008 20:15:13 +0000

Well, it’s been a while since people have been affected by more “Google Slaps.” Back in March of 2008 a few people saw that there was likely another mini-slap dealt by Google, which was probably just a further step taken by Google to enforce their AdWords user guidelines. I’ve been wondering about possible future slaps that Google might decide to place on people. I have come up with a couple of suggestions and wrote almost an entire article on the topic and placed it on my blog. I would love to hear what you guys think might be some future occurances of Google’s slaps. Let me know what you think…

http://www.thefreetrafficformula.com/blog/?p=337

By: eBenji

eBenji — Mon, 21 Jul 2008 11:03:42 +0000

It’s got to be content full. I used to use small landing pages to help my affiliate sales but the CPC kept going higher and higher. I finally decided to do some digging and after extensive reading, I made a nice content filled blog which has maintained its CPC.

By: Seo copywriter

Seo copywriter — Tue, 15 Apr 2008 01:16:04 +0000

Some copywriting may be entertaining and make people laugh but a good copywriting has the ability to move people to action. Fortunately good copywriting is more a science than an art.

By: How To Start An eBook Business In 5 Easy Steps » Internet Business Blog | Entrepreneurs-Journey.com - by Yaro Starak

Mon, 26 Mar 2007 10:59:27 +0000

[...] your AdWords campaigns, including these two articles on the Google Slap and Quality Score here and here, my introduction to AdWords and Pay Per click here and here, and the best resource if you want to [...]

By: Yaro

Yaro — Fri, 02 Mar 2007 23:52:43 +0000

Hey Darragh – Long time no see man! I’m curios what exactly you would be advertising with AdWords – your band?

Anyway, yes, I know what you mean – it is daunting at first even just to understand things like a quality score, CPC, CTR, Conversion rate, etc etc.

My short answer is to buy Perry’s book, which will do a better job of teaching absolutely everything you need to know about AdWords.

However I wouldn’t buy it until you know what you plan to market.

I may put together more info on AdWords in the future, but it really isn’t my strong point. I understand how great it is and the principles behind optimizing it, but I outsource the job of maintaining it, which is what I recommend most people do unless you get off on tracking CTRs and know your market better than anyone else ever could.

Yaro

By: Darragh

Darragh — Wed, 28 Feb 2007 00:58:46 +0000

I have a developed a bit of a grudge against adwords, primarily because it is not working for me, and I wholeheartingly agree with Pua’s comment:

“Shouldnâ€™t the adwords system work w/o having to study another ebook or manual?!”

I find adwords extrememly complicated, offering features which are either too complicated for the average punter to understand, let alone take advantage of. In my undergraduate IT days, the motto of human-computer interaction (which I think is applicable in the case of google adwords) is that the average joe should be able to intuitively use the software without having to consult a manual. Google Adwords, in my opinion, does not meet this criteria.

Yaro, perhaps an idea for a article. While you extoll the virtues of adwords, I’d love to see something which analyses overcoming beginner’s difficulty with the system. I find the terms and acronyms annoyingly hard to understand. Its all technobabble.

By: Dave Davis

Dave Davis — Mon, 26 Feb 2007 23:35:17 +0000

I agree with that too. All the free and paid keyword tools in the world cannot give you the information a broad match PPC campaign can.

With a new site I love to optimize for the most popular no competition longtail searches. Some of these can be VERY surprising.

By: Yaro

Yaro — Mon, 26 Feb 2007 23:21:48 +0000

Dave – quite right. I’ve read Perry’s book and it gave me a solid foundation of what works, but I don’t spend enough time to really come to an intuitive understanding of PPC. I made a conscious decision of course to be like this because I don’t think it’s my core strength, I’d rather hire people who love PPC.

It’s an area you definitely don’t want to rush into without education.

Pua- Yes, the PPC + SEO combination is great and like DMC said, AdWords can be fantastic market intelligence for your SEO as well – they are definitely interralated since they both target the same audience.

By: Dave Davis

Dave Davis — Mon, 26 Feb 2007 19:25:54 +0000

The “Slap” or quality score algorithm is making it more difficult to use adwords effectively straight off the bat. This is a good thing.

I have poured literally HUNDREDS of hours reading up on adwords, watching the learning center videos, becoming certified. To use adwords effectively now, you need to know what you are doing. It is NOT as easy as some people make it out to be.

I love seeing people coming into adwords with some scam offer and getting their budget melted in a day. LOVE it.

If you put in the time and effort, adwords can REALLY pay off.