How To Boost Your Alexa Ranking In One Easy Step

In my previous post I introduced and discussed the importance of the website traffic monitor AlexaRank. Whether you value your Alexa traffic ranking or not there are definite advantages to having a high AlexRank. Many webmasters and business folk look at the AlexaRank as a reasonable representation of a site’s traffic. If you are selling advertising from your site the more “proof” you can demonstrate of your traffic - and in AlexaRank’s case it is an independent valuation of your traffic, which adds credibility - the more likely advertisers will come knocking at your door willing to give you some of their ad budget.

Make More Money From Text Links

It’s well known that many text link brokers, such as Text-Link-Ads.com (aff), factor in AlexaRank when determining the price to charge advertisers for links on your site or blog. The higher you raise your AlexaRank the more you potentially can earn, and this reason alone is enough to pay attention to methods to increase your AlexaRank.

An AlexaRank Experiment

AlexaRank is calculated using the Alexa Toolbar. Alexa takes the browsing data from the millions of people using the Toolbar and calculates the traffic ranking of each site. As Alexa states, while low traffic sites are harder to gauge accurately, once a site reaches a 100,000 or less ranking the accuracy of the measure increases. Hence if you can top a 10,000 AlexaRank, or even 1000, the credibility of that ranking is increased.

As Blaine Moore pointed out in a comment made to my previous AlexaRank article, it is easy to - as he put it - “game” the AlexaRank if you have a tool that checks AlexaRank installed on your computer, and that doesn’t have to be just the toolbar, it can be for a FireFox extension like SearchStatus, which I recently installed on my browser. These tools send data to Alexa, and when Alexa receives any data about your surfing habits it will raise the traffic rankings for the sites you provide data for - and if you visit your own sites often you can raise your ranking.

I can’t verify that installing any AlexaRank checking tool will help your own site’s AlexaRank and to be honest after I installed SearchStatus I did not notice any significant change in my AlexaRank at my blogs. It wasn’t until I conducted a different experiment that I noticed more verifiable proof of a technique to increase your site’s AlexaRank.

How I Increased My AlexaRank By More Than 25%

Here’s how my logic went - I figured the toolbar and other AlexaRank checking tools tell Alexa my browsing habits, which is fine, but I’m only one person visiting my blogs (albeit I do it many times each day). What I really want is a way to tell Alexa about every person who visits my blogs, not just me. In order to do this, the Alexa reporting tool needs to be on my blog and downloaded by every person who visits my site each time they visit.

The obvious answer was to install an Alexa Site Widget on each of my blogs. The widget looks like this:

Alexa Site Widget

If you click it you will be taken to my current Alexa traffic ranking data. You can also find the live widget in the sidebar of all my blogs.

After installing this widget on to my blogs, within the next few days my rankings increased at least 25%. This blog, Entrepreneurs-Journey.com, was sitting around the 19,000 AlexaRank mark and within seven days had dropped to just above 15,000 as I type this. Prior to this gain my AlexaRank increases had been slow and steady, but never as significant as this in a short period of time, unless of course I earned a traffic spike from some other site(s) linking to me.

I noticed similar results at SmallBusinessBranding.com and the BlogTrafficSchool.com Blog too, which makes me almost 100% certain that installing the Alexa site widget will increase your AlexaRank.

This makes complete sense, as my thinking above explains. If every visitor to your blog downloads the Alexa site widget when they visit your site, then Alexa has data on every visitor you have, at least every web reader, I don’t think RSS readers count since they never download the widget unless they go to your site. You might call this “gaming” your AlexaRank, but in this case I don’t think that’s an apt description - installing the site widget in fact helps to give Alexa enough data to provide your true AlexaRank, as opposed to what it thinks it should be based on the data it has from it’s toolbar users.

If you sell advertising from your blog or website then you should care about your AlexaRank. If that is the case then installing the Alexa site widget is a must. It takes only a few seconds and could significantly improve your current AlexaRank.

Click here to get instructions on installing the Alexa site widget.

If any other bloggers or webmasters out there notice an increase in their AlexaRank after following my instructions and installing a site widget I’d love to hear about it. While I’m confident my results at three different blogs is good enough proof, it doesn’t hurt to have more examples to back up the hypothesis. Please leave a comment and tell me how your AlexaRank improves.

Yaro Starak
AlexaRank Chaser


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115 Comments

MyAvatars 0.2

Some good observations there Yaro. My previously mentioned article (linked) garnered me a small spike.

Are you sure it was not the fact that people found you looking for an article on increasing alexa rank? Certainly 100% of people looking for this would have the toolbar installed?

Comment by Dave Davis @ 2006-12-13 05:43:55
 
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I just threw the widget onto my site to see how big a jump I can get from the bottom of the pile. Starting stat= 3,969,897 on 12/12/06. Will keep you posted.

Btw, Yaro; thanks for all the advice over the last year. You have helped to steer me to start my own biz once I retire from the military next year, rather than fall into the corporate grind…

Comment by Tom @ 2006-12-13 07:59:16
 
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I’ve seen similar tips elsewhere and decided to do the same thing a while back. However my ranking went down over the next week - so I got rid of it and things went back up again…. very odd.

Perhaps having it helps bring the ranking up to a level that is realistic for sites that alexa previously under ranked and brings down to a realistic value the sites which it over ranks….

just a theory

Comment by Darren Rowse @ 2006-12-13 14:20:48
 
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Dave - considering I did this on three of my blogs and they all had the same reaction and I find it hard to fathom that it could be because of a spike in Alexa toolbar users visiting the blog - but you never know!

Darren - Hmm, interesting result. You may in fact be right which doesn’t necessarily contradict my premise in this article - like you said it could actually adjust the ranking to what it actually should be, which is necessarily an increase like in your case.

Tom - Hey no worries, glad I could help out. I’d love for you to post your comment in my guestbook sometime - it’s in my forums here.

Comment by Yaro @ 2006-12-13 14:52:09
 
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Thanks for the tip. My Alexa ranking has been slowlt growing over the past few months…maybe this method you introduced will speed up the process. Nice info.

Comment by Rugjeff @ 2006-12-13 15:23:29
 
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My main site is on myspace, so I can’t really tell from Alexa if it’s rated higher or not. I’ve tried adding friends and what not; but since it is a site I don’t care as much about advertising as I do about customer conversion. Any suggestions?

Comment by Frost Digital Bookstore @ 2006-12-13 18:04:20
 
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I meant to say it is a site for business, not for advertising. That was a typo, haha

Comment by Frost Digital Bookstore @ 2006-12-13 18:05:42
 
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OK Yaro, I have taken your advice. I placed the widget on a site that gets over 20k uniques a day. The audience is non tech and don’t usually have the Alexa Toolbar installed. The site is not even in the top 100k Alexa sites (With 20k uniques a day, this should demonstrate how inaccurate the alexa rank really is).

I’ll update you and let you know if there is any increase. By your methodology, there should be a VERY sharp spike.

Comment by Dave Davis @ 2006-12-13 21:47:10
 
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I installed the widget with the same idea in mind. But one side problem I noticed is that Alexa goes down from time to time, and in some of my blogs caused a fatal slowdown.

Comment by Mariano @ 2006-12-13 23:54:05
 
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I have just installed it on my blog also and I will see how it helps my ranking.

Just wondering if the slowdown in grabbing dynamic Alexa data

http://www.sharepointbuzz.com

Comment by Kanwal @ 2006-12-14 00:23:25
 
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It’s too bad they don’t have smaller versions of the widget. The slowdowns that Mariano mention are also a concern.

Comment by Justin @ 2006-12-14 01:01:44
 
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Hi Yaro,
After reading this article, I nstalled the widget on my site. I tried this in the past without any success. While I really wanted to prove you wron, sorry for being so blod, I noticed today that Alexa rating for my site have improved over last 24 hours. About 25% up. Is it possible to happend overnight? If it is I guess you are right after all :), and then some.
Great job! I love reading your blog!

Comment by Vlad @ 2006-12-14 08:58:57
 
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Ok, after 24 hours I am all the way down to 3,968,947, a change of near 1000. So, in 4000 days or so I will be number 1! :-)

Comment by Tom @ 2006-12-14 10:57:16
 
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Interesting experiment. I looked at the Alexa rank for my blog and it is not reflecting the real traffic I am having (I can compare this to other sites of mine in regards to traffic). So, I installed the widget just a few moments ago. I am curious to see how that works out.

Christoph

Comment by nsusa @ 2006-12-14 10:58:49
 
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Interesting… I’ll have to give that a try…

Comment by Ryan @ 2006-12-14 13:03:20
 
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What is the widget all about?

Comment by Frost Digital Bookstore @ 2006-12-14 14:50:53
 
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I’m going to give this a try. :) Thanks for the suggestion. I’ll get back to you if it works!

Comment by Coronet @ 2006-12-14 18:59:34
 
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I think the widget did help one of my sites since it was at about 120,000 and now I’m at about 105,000. However, my pageviews did increase slightly as well.

Comment by ZZPrices @ 2006-12-15 07:21:07
 
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[…] Aber ich bin auf einen sehr einfachen Trick aufmerksam geworden. Yaro Starak hat darauf hingewiesen ( den sollte man übrigens regelmäíg lesen! ). Alexa bietet uns an, ein so genanntes Site Widget auf unserer Seite anzeigen zu lassen. Dort wird unser Alexa Rank dann angezeigt. Und das richtig tolle daran: Alexa zählt anscheinend jeden Besucher, der dieses Widget angezeigt bekommt. […]

 
MyAvatars 0.2

It seems like most people are reporting back an improvement in their AlexaRank after installing the widget. I wouldn’t call this conclusive, but I think it’s an experiment most bloggers should try.

Comment by Yaro @ 2006-12-15 17:27:34
 
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Hey Dave Davis - I’m curious which site you have with 20K unique daily visitors you are testing the Alexa widget on?

With that much traffic you should quickly rocket up to at least the top 10,000, if not the top 1000 sites according to Alexa depending on the topic of course.

Comment by Yaro @ 2006-12-15 17:47:08
 
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Hey Yaro, I’d rather not say but I can confirm my personal findings.

I uninstalled the Alexa toolbar before I installed the widget. I also removed the search status plugin.

Traffic to the site before and around the same time of your post was an average of 19221 unique visitors a day. Confirmed by adbrite stats and awstats. This has remained the same.

The site is hovering on the 100k alexa rank.
I installed the widget. After 2 days, the alexa ranking has decreased (ie, alexa says traffic has dropped). It has remained the same.

http://www.redflystudios.com/ gets an average 2k uniques a day and has a much better alexa rank than the site in question.

I am going to do some more tests and publish something official (Something I can show the URLs for). With all due respect I honestly think your observations are faulty.

Comment by Dave Davis @ 2006-12-16 07:29:55
 
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Thanks for the tips Yaro, will take your advice and see if improves my Alexa rank.

Comment by Rob Lewis @ 2006-12-16 07:47:22
 
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Thanks for the tip. I’m going to give it a shot and see if we move up from around 50,000

Comment by Josh Dorkin @ 2006-12-16 10:36:36
 
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[…] Yaro Starak of Entrepreneur’s Journey has posted How To Boost Your Alexa Ranking In One Easy Step. All you have to do is copy the javascript code for the Alexa Widget and paste it somewhere in the code for your site. The idea is that Alexa will then know about your traffic by the number of times this widget is loaded. […]

 
MyAvatars 0.2

I forget .. why do I want to increase my Alexa ranking again? I know that Text-Link-Ads rejects me because I have no Alexa ranking, and putting buttons on these sites to increase my ranking from 5,265,565 to 3 million probably won’t get me text-link-ad approval.

Maybe for a joke over XMAS I’ll put up those long 468px wide banners with the graphs on them that have those big letters “NOT IN TOP 100,000″ .. and I’ll add a footnoe .. But, at least I’m 1 in 5 million!

Comment by HART (1-800-HART) @ 2006-12-18 06:47:35
 
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I tested this with one of my sites, which gets about 1500 visitors per day. Before the test Alexa rank was 516,000 and after 2 days it jumped to 496,311.

I will monitor it for a week or two and post the results.

Comment by Miha @ 2006-12-18 22:32:31
 
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[…] A week ago, after reading Yaro’s article about improving alexa ratings I went ahead and installed the widget on my websites. […]

 
MyAvatars 0.2

Hey Yaro. I installed the widget and posted about this on my blog and after about two days I saw around a 10% improvement in my Alexa rank. So far, so good. Thanks for the tip!

Comment by Ray Dotson @ 2006-12-19 11:42:34
 
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I installed the widget a couple of days ago.
My ranking was in the 850k and now its around 815k

Thanks Yaro. I hope to continue to improve my site and this will hopefully my page rankings.

Comment by Kanwal @ 2006-12-19 11:52:21
 
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After six days down to 2,320,665. A change of 1,649,232! Btw, I took the alexa box off my site 3 days ago and my rank accelerated! (coincidence?)

Comment by Tom @ 2006-12-19 11:57:39
 
MyAvatars 0.2

Hmmm. Intresting test. It seems some of you report increase in rankings and yet others are going down.

Any updates from anyone that have tried it. I might add it mine and test it and see.

Comment by Work At Homes @ 2006-12-22 16:07:28
 
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Yaro-
It’s tips like this that keep me reading your work!

Thanks for this. I’m installing the widget asap.

My computer’s anti-virus/anti-spyware software won’t let me install the Alexa toolbar, so I’ve been experimenting with having a separate (older) dedicated computer set up just to run the Alexa toolbar and to monitor my site.

I had problems with the earlier “models” of Alexa buttons that tracked ranking. The things were not current and didn’t show up on some browsers.

Regarding the toolbar itself: I noticed that when I don’t run the toolbar, my Alexa ranking rises like helium! (Bad). A few months ago, my Alexa ranking was down to the low 300,000s, but about 2 months with the dedicated computer off, my ranking is back up about 1.4 million. Yikes! Needless to say, I’ve turned the machine back on. But I’m jazzed about the widget.

Thanks for all you do.

Amy Biddle

Comment by Amy Biddle @ 2006-12-28 13:24:15
 
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Excellent advice about the Alexa widgets! I’ve been incorporating a number of SEO tactics and improved from about 3,333,800 to about 1,987,000. Then I read your post about the widgets and included them in all 1,140 content pages and in less than a week I’m down to 869,846.

Coincidence, I don’t think so. Thanks very much for the tip!

Comment by Sydney Nelson @ 2006-12-29 12:46:14
 
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I just installed the Alexa widget at my site:
http://splunks.com
It is a fairly new site with alot of traffic due to mostly word of mouth. It will be interesting to see if a good alexa ranking occurs. I’ll post back here and let everybody know.

Comment by slacker @ 2007-01-03 11:46:20
 
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I put the widget on my site on jan.2
if I click on it and go to alexa traffic ranking it says I have dropped quite a bit, from 2.4 million something to 800 thousand something. But the widget seems to have not updated since jan. 2. Anyone have any insight on how often the widget updates? at the page to get the widget it says updated daily. What gives?

Comment by slacker @ 2007-01-05 07:51:32
 
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No need to debate. I asked Alexa and posted their response here:

Alexa Buttons DO NOT Help Alexa Rankings

Comment by Mark @ 2007-01-05 13:18:18
 
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I have been running the widget for almost a month now and have improved my rankings from 850k to ~700k

Its a good start. Thank you Yaro!

Comment by Kanwal @ 2007-01-06 05:45:29
 
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Your suggestion that the widget improves your ranking is definitely accurate, but I don’t think it is because all the visitors to your site are downloading the toolbar.

I would be willing to bet that while Alexa is not getting their ranking from the javascript widget on your page, they are improving their algorithm by monitoring your site hits and comparing it to their estimate. As more people add the widget I would bet that the algorithm improves and may end up improving your ranking.

Comment by Nick O'Neill @ 2007-01-10 06:54:17
 
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I, like most everyone else, want a higher alexa ranking for obvious reasons. I just installed the alexa widget on my home page at http://www.mookhunter.com, and we’ll what happens over the next few weeks. Thanks for the advice Yaro, and I’m impressed with your ranking by the way!

I don’t like putting all of my eggs in one basket, so I don’t. I rely on a little SEO, some keywords, have the alexa toolbar on my home pc’s, use another free service you can find on my home page at http://www.mookhunter.com, and buy affordable traffic packages too. You can boost your alexa ranking for FREE also with the service on my home page. If you want to boost your alexa ranking free, as I have boosted mine, then visit http://www.mookhunter.com’s home page and click on the boost your alexa rating link to try it out.

Any of you feel free to contact me any time. I’d be happy to share anything that may help, and would welcome the same in return!

Thanks, Ryan

Comment by Ryan Jenkins @ 2007-01-17 11:09:17
 
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Yaro,

I just wanted to thank you for the advice! Within just 48 hours, from placing the alexa widget on my home page, my one week alexa rank on http://www.mookhunter.com jumped up from 1,755,000 to 1,351,000. My theory, NO.. the alexa widget does not enhance, improve, or do anything extra for you. However, think of it this way, your site gets 10,000 visitors a day, only 40% (10 million globally) have the alexa toolbar installed, so that’s what you get credit for. Having the widget on your site makes sure that every single visitor is counted, providing a much more realistic snapshot of your real traffic! Hence, the improvement I’ve seen in less than 48 hours.

Thanks again Yaro!!!

http://www.mookhunter.com

Comment by Ryan Jenkins @ 2007-01-19 21:55:40
 
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Just an update on http://splunks.com. After 15 days of the widget installed on my homepage, and 3 days installed sitewide, I can report my Alexa ranking dropping from 4,434,000 to 684,640. I am pretty sure it was the widget’s ability to calculate my visitors, (I get about 500-1000 unique visitors a day) that made my alexa rank better. Just wanted to clarify that. I am now of the belief that you have to have the traffic AND a way to communicate it to Alexa.

Comment by slacker @ 2007-01-20 16:28:02
 
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[…] How To Boost Your Alexa Ranking In One Easy StepI bookmarked the above blog post because I found it to be interesting and I wanted to run a little experiment. I’ve known for quite a while why my server logs would show a huge amount of traffic, yet Alexa would only reflect a percentage of the traffic this site receives. So, I decided to try this little experiment and see if it helped syncronize my Alexa standings with my server logs. I’ve only had Alexa’s widget on this site for a few days, but I’m already starting to see a positive change. It’s still too early to definitively say whether this works or not, but it will be interesting to watch the experiment unfold. […]

 
MyAvatars 0.2

I it installed on this blog and it is showing some slight improvement.

The thing I hate about advice like this (although It’s much appreciated, Yaro!) is that if everyone on the internet does this….theoretically there would be no change in ranking across the board and your blog would end up right where it was… The only surefire way to go from a low rank to a high rank is to ACTUALLY increase the number of people who visit your page and not just the numbers reported.

Comment by www.soulpress.net @ 2007-01-27 23:08:13
 
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[…] been a lot of debate over whether or not the Alexa widget increases rankings. I saw that Yaro had a post which explained how the putting the widget in his sidebar DID increase his rankings by 25%. […]

 
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[…] Adnan from Blogtrepreneur has written a field report entry in the forums regarding his experiment with the Alexa Widget on his blog in response to my previous article - How To Boost Your Alexa Ranking In One Easy Step. […]

 
MyAvatars 0.2

Yaro, thanks for all the advice over the past year. I have been batting around the idea of striking out on my own for some time. As of January 1, 2007 I launched my site and hoping to create some value for my customers.

Thanks for posting continued pertinent content. Your advice has helped out tremendously and is always a source of inspiration.

jason
http://www.DogAdoptionGuide.com

Comment by Jason @ 2007-02-06 18:28:04
 
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I just added the widget on my site, http://www.modhalo.net, which currently has an Alexa Rank of 2,202,592. We’ll see what happens.

Comment by Phil @ 2007-02-10 23:45:50
 
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Sorry for the umm… double comment, but does placement of the widget matter? I entered modhalo.net for my URL when setting up the widget, yet people visit the forums for the most part. Should I put it on both?

Comment by Phil @ 2007-02-10 23:52:12
 
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Phil - AlexaRank is based on the domain name so it doesn’t really matter what page you put it on, but I suggest just your index.

Cheers, Yaro

Comment by Yaro @ 2007-02-11 11:35:46