I recently decided to sign back up to Jeff Walker’s email list (the guy behind Product Launch Formula). He was originally a “victim” when I culled nearly all the subscriptions I had to Internet marketer’s email lists a few months back, but since I am about to finally do my own product launch I figured it was about time to learn from the best.
Jeff’s methods are behind the launches of pretty much every big launch that has occurred in the last year or so, including StomperNet, Pipeline Profits, Mike Filsaime’s Butterfly Marketing launch early last year, everything Rich Schefren has done with Strategic Profits (Jeff consults personally with Rich and was at the seminar I attended) and pretty much any large scale Internet marketing launch you may have been exposed to.
Bear in mind though, that’s just where it’s been applied to in the Internet marketing world, which is perhaps the worst place to apply it, since it’s the market that has seen the most launches. Recent success stories are coming out of non-Internet marketing industries and that’s where I believe it is ripe for leveraging, I just wish I knew something outside of Internet marketing – hmm, maybe an editing and proofreading product launch – maybe not!
If you intend on launching something online, Jeff’s Product Launch Formula is the standard, but you get some good info just from the free list too, which you can subscribe to here -
I’ve just bought the full product, so I should have a review in a few month’s time once I get through it. It’s been a big month for investing in Internet marketing education and travel so far, I think I have now drained my Paypal balance well and truly.
Three Basic Rules To Avoid Email Newsletter Mistakes
The email list is the key component behind most product launches and it acts as the main communication medium between the expert or company, and the prospects. This is an area you want to minimize mistakes.
Jeff offered the following three rules, which while they may seem very basic, are so critical –
- First, be sure to always send a test email to yourself before all broadcasts.
- Second, be sure to go through and test all links in that test email.
- Third, if you make any changes after your test, then repeat the test with your new email.
Can you say you do all three steps above with each and every email you broadcast to your list? How about each and every blog post you write?
I know I don’t, but I should. If you want to demonstrate you’re on top of things and avoid having to adjust for errors after the fact when you have already published or sent your copy, then you need to set up rules like this and follow them each and every time, or have someone else do it for you (my plan eventually – I just want to write and have someone else test for errors).
Simple advice, but simple is always best. Thanks Jeff.