Comments on: How To Check Your AdWords Quality Score and Reduce Click Prices

By: make money online

make money online — Wed, 13 Apr 2011 04:30:38 +0000

those are great tips. I have to improve my ppc and adwords knowledge!

By: Text Message Marketing

Text Message Marketing — Wed, 14 Jul 2010 00:46:15 +0000

I believed having a good quality score as well as high click-through-rate are the two factors that reduce cost-per-click.

By: Diana

Diana — Tue, 15 Dec 2009 18:03:34 +0000

great I forgot how to get th quality score to show up and though its a bit different now It still helped

By: Mr.Dirtbikes

Mr.Dirtbikes — Thu, 12 Nov 2009 06:54:07 +0000

My tips for beat QS is use ideal adgroup (one keyword pre adgroup) and SpeedPPC can help you job.

By: DomainerPro

DomainerPro — Thu, 13 Aug 2009 19:12:47 +0000

Thanks for the info. I haven’t used Adwords in a while and the location of the “Customize Columns” link had changed. It’s now (on the Keywords page) a pulldown item from the “Filter and Views” tab at the upper right. I run a number of websites and I have high quality scores on some, and low ones on others. The low ones confuse me, since the websites do have relevant and original content. The only thing I can think of is that the ones with low quality scores have less content, for example one post a month for the last two years. Do you think the quantity of content matters?

By: Hoenderdos

Hoenderdos — Tue, 03 Mar 2009 11:29:57 +0000

Thanks for this great post. Is it possible to get a 10 score on a keyword. i’ve got serveral keyword in the catogory ‘great’. These have all a score of 8.

By: dan

dan — Sat, 18 Oct 2008 04:45:52 +0000

Don’t forget that the CPC bid affects the quality score. This is evident when you see a campaign with 8/10 and 6/10 quality scores for similar keywords. When you see it, you can assume that the lower quality score keyword in the more competitive.

By: Justin Davies

Justin Davies — Fri, 18 Jul 2008 15:45:34 +0000

Yaro, excellent post. Actually was easier to find out how to do this from your blog than from Google themselves!!

Also recently listened to one of your podcasts on blogging recently, great stuff, keep up the good work…..

By: Brent Hodgson - Internet Marketing

Brent Hodgson - Internet Marketing — Tue, 26 Feb 2008 10:51:18 +0000

Hi Yaro,

I hope things are going well with the Real Estate site you were launching last we spoke.

I’m revisiting a bunch of materials on Quality Score roughly a year on – and I just want to reiterate Perry’s point on the general quality of a keyword.

This is a big factor – and it’s something that you can’t control.

Recently, I was dealing with a client who wanted to promote his business under some biz-op keywords.

These keywords were literally impossible to advertise for – immediately quality scores fell apart, and there was practically nothing we could do to improve them without paying $6+ for the keywords.

Brent

By: How To Start An eBook Business In 5 Easy Steps » Internet Business Blog | Entrepreneurs-Journey.com - by Yaro Starak

Mon, 26 Mar 2007 10:50:30 +0000

[...] archives of my blogs can help with your AdWords campaigns, including these two articles on the Google Slap and Quality Score here and here, my introduction to AdWords and Pay Per click here and here, and the best resource if you [...]

By: Dave Davis

Dave Davis — Fri, 09 Mar 2007 11:52:02 +0000

Nice write up Yaro.
Been doing a lot of testing since Google started showing this and it’s great to see Google finally being a little more open with their quality score algo.

Been able to reduce clients spend and increase ROI a lot since.

By: Yaro

Yaro — Tue, 06 Mar 2007 21:48:23 +0000

Hi Rian – No I haven’t read that book from Perry. I thought he might have a “normal” book somewhere.

Hmm, strange about the word “bonus” as a trademark. I had a problem with Google trademarks once too because I featured their add to RSS button on one of my landing pages – actually only half of the button, but enough that you could see the phrase Google on it.

They are pretty tough on that sort of thing!

By: Rian

Rian — Tue, 06 Mar 2007 08:00:34 +0000

Thanks for the info Yaro. I had heard about the new feature in Adwords, but didn’t know where to find it. I need to look into it as I’ve been “slapped” recently for some $10 bids. Perry is awesome. Have you read his latest book, “The Ultimate Guide to Google Adwords”? I can’t believe it was only $16 on Amazon. Great stuff.

I have another strange Adwords problem that I recently noticed. Google keeps emailing my saying that I’m bidding on their trademarks. Since when does the word “bonus” belong to Google?

By: Samuel

Samuel — Mon, 05 Mar 2007 08:53:41 +0000

Good post! Improving quality score is quite simple. Put your keywords in a few places:
1) the headline of your ad
2) title tags of your landing page
3) headline of your landing page
4) keywords in your display URL

By: Meg

Meg — Sun, 04 Mar 2007 02:11:53 +0000

Thanks Yaro, I’ve heard about the quality score, but didn’t know where to find it. Thought that it might have been a feature we didn’t have yet…. appreciate you spelling it out