Entrepreneurs-Journey.com

I agree with you on this. I talked to a few people who were just starting out and many were totally baffled. The sales pitches seemed to work though. I bet this made you more motivated to get your own product out?

I am bit disappointed as no-one talked about blogging or creating a content-rich site.

I attended the WIS in Singapore a few months ago and agree with what you said. There were a few presentations whereby there was a mad rush by the audience to sign up for the “advanced training”.

There was one guy who even signed up for ALL the packages and maxed out all his cards.

A cool head is required at times, especially for newbies.

A thoughful, unbiased post as always, Yaro. Many thanks for that.
I understand your discomfort that around 90% of people who hear speakers at events like the one discussed may expect sudden results - however I do think it is appropriate to question why this is the case.

Many people who start an Internet business or are looking to start an Internet business are in it for the quick buck. But to be really succesful on the Internet or to market your offline business succesfully on the Internet, you must be prepared to invest a significant amount of time and effort in learning how to harness the power of this modern marketing medium.

I’d argue that the majority of people who beleive that there is quick cash to be made online would instead be investing their hard earned cash in network marketing schemes if the Internet didn’t exist - so I don’t feel that they are necessarily being dragged in a direction that they wouldn’t go by themselves.

I share your feeling about the importance of focus, but I’d also emplore to anyone starting out to have a long hard thing about business strategy. Although the Internet evolves all the time, a strong strategy is still a necessity.

Bringing the conversation back to people who are looking for instant results, these tend to be people who don’t want to spend their time thinking about business strategy. And I can’t bring myself to feel too sorry for people who start out before they have a direction!

The ’sugar rush’ is an excellent phrase, and its what many copywriters are seeking to achieve - attention, interest, desire … and action. The person who maxed out their credit cards will make a copywriter very happy.
Its interesting that on the web its the words that create this rush. So you can see the effect occurring even without the heady atmosphere of a conference - no doubt a conference contributes a lot of social evidence as well.
Great writing Yaro.

Hi Yaro, i am new to your blog and was very fascinated with your posts.
i feel that these conferences are quite ideal for understanding the constructs used by these few and successful people, more than the products that they sell (atleast for starters). As what makes an expert manager is not his effeciency but more his experience to internalize the externalities.

Well written Yaro and I feel your discomfort - lots of starry eyes at these events, you can almost see the focus is all over the place with every new offer.

And David (commenter #3): 100% spot on. It’s those seeking the “get rich quick” that will get burnt, whereas those putting in the hard yards now and want to be in business for the next 5, 10 years will be the ones who succeed.

I don’t see this business as a sprint, but rather as a marathon and your “Focus, Intention and Action” line, Yaro, pretty much hits the spot on nearly every level.

Well said Yaro. Unfortunately, the presenters will only tell you of their successes and never boast of their failures, but their success is a direct result of their perseverance, ingenuity and most importantly their failures. They are only successful because they have failed so many times. Though I believe their attendance would drop if they started telling you how many times they have failed.

WHY would you want that?

A seminar on how to blog???

I’m sure ALL of us have noticed the same salescopy, the same products, the same website design.

A BUSINESS IS MORE about selling a product, its about providing an experience, building a brand - and ultimately giving back to the people who got you there in the first place.

Can you imagine if everyone went to the same school, dressed the same, talked the same?

How boring would that be?

Because, guys, ITS HAPPENING on the internet.

A blog is a representation of your personality, and providing information people can use.

I come to this blog, NOT only because I like the posts (I can relate to them), but becuase of the information that I can pick up, and use.

THAT IS HOW YOU become successful.

You don’t need a seminar on that - just common sense.

I also agree with David Bain - And maybe I’ve said this same thing before:

If I were to open up a business (brick and mortar type) - DO I just jump in? NO, you have a strategy, you make relationships, you provide a product/service that fills a niche - OR maybe its just a killer brand that will drive people in droves (think starbucks).

I am new to the internet marketing/creating a web business. BUt what I DO know is that even if your business is online - you still have to go through all the same steps as a brick and mortar type, except you do a different approach to each step (ie instead of advertising direct mail, you launch a google adword campaign).

A lot of people skip these (VERY crucial) steps - because all they see is the dollar sign of people making money online.

And that is understandable, because to go online, you can basically rely on a shoestring budget. So, there is an allure to all this.

The reason why I can relate to this, is because I teach people at the stock market. And, I SEE THE exact same characteristics with people who want to make ‘quick’ money in the stock market.

It just doesn’t work that way.

Haha!

Yaro.

I don’t know the answer, by any means! Im just the new kid on the block!

No no, thats not what I meant - I’m more curious than anything else.

Do you mean you wanted to know the different types of ways to make money? Ie - I just found out about ReviewMe - and some people are just racking in the dough - you’re on ReviewMe I noticed. Then, theres text link ads. Then there’s this, then there’s that…

I wish there was just a huge list of different programs going on right now.

But then, I would imagine that the best programs are the ones that everyone has heard of - becuase of the traffic they generate, they can compensate the advertiser.

Ie Text links ads are huge right now, but I just heard about those guys at Shoemoney making some affiliate program for ebay. See, thats new - and Im sure its not mainstream as yet. Heck, I hardly even know about it.

Maybe thats what you mean…

Did I come across as too sure? My bad!

Or maybe, my take on things is more contradictory to mainstream - while people want to learn more and more and more (and gosh, there is a lot out there), that sometimes, we forget to see what we are capable of.

Hi Yaro, Great post. What you said is so true - people fail in business because they do not take action.

The problem is that products such as the Secret DVD influence people to think that they just need to want something and it will happen.

I’m not knocking the DVD - I thought it presented old ideas in a very interesting way, but I think it failed to impress on people that thoughts can only become things, if you also take out the necessary action to make them happen.

The sugar rush! what a terrific analogy for what I saw last night in Melbourne after Stephen Pierce’s event. Great content for free and a big price ticket at the end. The line up afterwards was an event in itself. My first time on this blog today while browsing ofr more info on Pierce and Yaro’s comments are insightful and refreshing for a newbie with a site and no experience in marketing it. I think time spent on this site alone will be productive. Thanks Yaro.

[…] and spent a few thousand dollars on a training package they probably won’t open (remember - beware the sugar rush!). These events are full of new beginners month after month. As with any growing market, there are […]