The Attention Age Doctrine by Rich Schefren
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Rich Schefren’s latest free report, the Attention Age Doctrine, was released late last week and I just finished reading it.
Like Rich’s previous report trilogy, The Internet Business Manifesto, The Missing Chapter and The Final Chapter (get all three here), Rich is again attempting to re-define the way entrepreneurs go about business and the way we live our lives.
You can get your copy of Rich’s latest report from here -
http://www.strategicprofits.com/doctrine/
If you look hard enough you can find my name in it twice! How cool is that.
The Doctrine, at least what you can read in its current form, which isn’t completely done yet, thoroughly introduces a problem that is relatively new to our lives, yet it is pervasive and certainly all online entrepreneurs suffer from it from time to time, I know I do.
I’m talking about information overload.
If you ever wondered what info-overload is and why we suffer from it (and remember, knowing the cause is half the solution), then the Attention Age Doctrine will thoroughly clarify things for you.
Rich does a great job explaining why more information will actually make us dumber and explains how all the current interruptions in our lives cause friction, which ultimately leads to poor productivity.
The end result of too much information is a hindrance of our ability to enter a flow state, and it’s your flow states that lead to your best output.
I started nodding my head when Rich talked about how some of the most successful entrepreneurs deliberately “disconnect” in order to have time to think and enter a flow state, which is exactly why when I’m out with my laptop writing blog articles I prefer it when I don’t have wi-fi net access because the web distracts me. All I want is my laptop and a nice cafe so I can enter my blog writing flow state.
The Doctrine talks a lot about the current state of the economy shifting to a focus on attention, or lack of it, and if you have read my Blog Profits Blueprint, you know that I talk about attention as the key ingredient for successful blogging too. With so much information people develop behaviors that encourage ever shorter attention spans, hence if you want to be successful in business you need marketing techniques that generate not just exposure – you must have the attention of your audience too.
Rich is using his latest report as a lead-in to his new, pitch-free event, the Acceleration Seminar, happening later this month. The focus is on what to do in your business to get results in an attention-deficit society.
I’d so love to go to this one, but I have to be in Australia all of July, so no traveling for me at the moment.
If I have kept your attention up to this point, I recommend you continue reading and take 20 minutes to scan what is in the Attention Age Doctrine so you can keep up with what Rich Schefren is thinking – he’s certainly one of the most clued-in of Internet marketers I know and his free reports are worth taking the time to read.
Here’s the link again…
http://www.strategicprofits.com/doctrine/
Once you have done that, stop taking in information and go do something – taking action is still the best way to beat information overload that I know of.
Yaro Starak
Avoiding Information
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[...] of the first things I do in the morning is to check out Yaro Starak’s latest post on his Entrepreneur’s Journey blog, which is how I ended up reading about Rich’s latest [...]
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[...] second part of his Attention Age Doctrine is due out in a matter of weeks. Given the topic is attention and how to capture it, and [...]
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I agree that information overload is everywhere in our lives and it shortens the attention spans. I am information overloaded, too.
That’s why I am trying to keep “low information diet” as Tim Ferris says in his book “Four-Hour Workweek”.
And action is the key for everything. Here are two quotations:
“The shortest answer is action!”
(Anonymous)
“You have to take massive action…”
(Tony Robbins)
Regards,
William
In a surprise visit with a dear friend yesterday she shared some funny experiences regarding information-overload and short attention spans, then she slapped herself in the head saying “I hafta listen to Ponn: Multi-tasking makes me stupid! I lose brain-cells in the process! Stop taking in more!” hee hee
Let’s stay smart! Single-task! Get in your flow! Act!
Yaro’s #1 Fan
Wish I lived in Brisbane
Yeah Crystal, this is definitely one of those times I heartily wish that I lived in or near Brisbane. I’d be all over that application in a nanosecond!!!
Yaro,
In your Blog Master Mind course you emphasize getting the most productive things done up front so you can get the most long term value and free yourself up to enjoy life more. This is a simple to understand yet infrequently practiced concept. Your advice has affected the way I look at my own activities. If I can’t get into that Flow State then I can’t produce good content and that’s not good. Thanks for the mental adjustment.
Hi Yaro,
It is true that information is pouring faster and faster. To deal with this challenge one can use a) software that extracts and summarizes the essential facts – smart filtering and b) software that visualizes the text information (like MindManager).
One can also combine automatic text summarization with visualization. In the past few years I have been working on both aspects. For anyone who would like to get their web pages and Google searches instantly summarized I can point to Context Organizer (http://www.contextdiscovery.com).
Another improvement can be to apply scripts that summarize large number of search results and report to the user. This way the user takes advantage of a summarizing robot that spiders large number of pages and extracts only the topics that are of interest to the user.
Large amount of information is a good thing providing that we have more practical ways to take advantage of it.
Best regards,
Henry
Yaro:
The Attention Age Doctrine is the best thing I’ve read for my business. It totally changed my behavior. All the things we don’t admit to ourselves, like by surfing information we’re really not getting anything done, that doing three things at once is really effective-. We are bombarded with information and our– but these days it seems like its not to part you with your money, but rather your attention.
I’m off track
I liken Mr. Schefren and his fellows as guiding lights in a sea of scammers and false promises on the internet; the continual advantage taking of the well meaning but ignorant swimming in a sea of magnetizes, electrified information. (excessive EMF exposure is a factor in distraction as well).
Like the three manifestos before, this one gives you enough so that even if you have no experience in network marketing, you can get it together and know what needs to be done.
For me it was a perfect compendium to Mr. Joyner’s Business Turnaround sales letter & bigMac vids.
Nice blog. It’s my first visit.