I’ve been discussing with our editor team at BetterEdit about a new pricing structure. I believe we have lost some clients due to our current prices. I would like to increase sales conversion rates and I think changing pricing may be the solution.
Currently there are many clients that prefer a quick fix solution and do not really utilise our critiquing service especially if their deadlines are tight, in which case it’s usually a print and hand in situation. My initial idea is to segment the pricing structure to offer a premium service which includes the critique and an opportunity to have interaction with the editor. We will also offer a basic edit service for those in a hurry or price conscious. I’m still collecting feedback from our editing team regarding whether they are willing to test the new system.
The potential problem I see with this system is that the premium service will not sell and students will expect miracles from the basic edit service where they really need the feedback and guidance as provided by the premium service. We can try to force students by stating that their writing needs extensive help, but this may just turn them away.
In the end it is about testing the market to see what happens.
Yaro Starak
