You are right of course, avg lifetime value is the best metric for any business, however it’s tough to know this when your product is only going through it’s first run. Knowing the likely attrition for the first month is helpful when you don’t have aged data to refer to.

How is attrition rate measured? wouldn’t the result (% attrition) be different depending on the time you measure it over?

I’m trying to establish a std. method for attrition rate calc. and % attrition does not make sense unless its related to a period?

The only one that makes sense to me is avg. life of a member (in months)?

I’d appreciate your clarification on this.

Thanks.

Remember what I said in the mindset audios about info overload and the 80/20 rule. Find the highest leverage activities (or problems stopping you from completing the activities) and focus only on resources/training to complete them, then move on to the next.

You state some of the most common questions people ask when it comes to any money making programs online.

If you teaching people how to make money, why don’t you just use what you know to make money?

Sometimes it’s simply a case that there is more money to be made teaching how to make money then using the system you are teaching (for example, one trainer makes $200,000 a year from flipping houses and makes another $1,000,000 a year from teaching people how to make $200,000 a year flipping houses). Nothing wrong with that.

In my case I don’t want to start more blogs to make more money, I want to work with people and help them make money from blogging. Hence I like to run a training program and run my own blogs.

Variety is the spice of life and that is how I choose to build my business right now, but yes, I could have devoted the resources I put into Blog Mastermind into more blogs and maybe even made more money long run…who knows!

In terms of your point about books vs programs – I definitely think they both have a place. I’ve taken courses and when I’m given a small bite size chunk of training and some specific actions, I get a lot more done compared to just handing me a book. I rarely finish books nowadays and most of the time they are not very action-orientated. Courses tend to be more focused and more specific with tasks.

To deal with info overload I think it helps to receive content over a period of time, not all at once in a book. And yes I realize you could argue why not just read the book over a period of time – it just doesn’t work that way for people. They need to feel pain – and paying a monthly fee – to motivate them to do things.

Whether you are really solving their problem with what you offer is a moot point – you NEVER solve their problem no matter what delivery method you use to educate people with. It’s up to the person to solve their problem by actioning what they learn and sometimes a book works better, sometimes a course, sometimes a series of videos – it’s simply a matter of learning styles and content dissemination methods.

I left the program I’m referring to because it was obvious all the materials were set up in autoresponders. There was a forum, and the instructor did reply occasionally, but replies were usually from other members or those the instructor brought in to help.

That’s not what mentoring is. So my point is, anyone considering a membership site should be careful to use the correct descriptive terms. If I had known it was an ecourse I might have still joined, but the disappointment is what prompted my leaving.

As far as “Get More Traffic”‘s comment, I wouldn’t expect the mentor to duplicate their methods if the method isn’t something that’s automated. I know in Yaro’s case, he’s not teaching how to make automated niche blogs, but how to build online communities. Nobody can successfully maintain a large number of them.

Another suggestion though is in the billing. I found that if people are being billed monthly that this actually gives them a reminder to leave, whereas billing them quarterly doesn’t seem to do this. Now, don’t get me wrong – I’m not suggesting that we should mislead our customers, I’m just saying that when they see their statement on a monthly basis and see the money going out each month, some people decide to cancel purely to reduce costs.

To me, these mentoring programs seem negatively transparent, where people realize that you don’t ever really want to solve their problem. But to keep them dangling along to fill your pockets.

The big question is this. If you do know what you’re talking about, then why don’t you duplicate your own methods and create other profitable blogs? Something just isn’t right here.

You always give great answers to reposition in positive light. Help me understand.