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My fourth article on EJ, and the love I have been receiving from this community is amazing. I feel really welcomed, so thanks to you all. I wish I could meet you in person and thank you personally. I hope one day I will.
Enough of the pep talk Aziz, time to get down to the meat!
Today I have something different for you. This is going to create tangible, solid results for you once you implement the steps in order. It’s fast and simple. I am really looking forward to making this post holy smokes viral, and I need your help. Make sure you tweet, like, share, email, knock on doors, email and shout out loud about this post because I know you will get the results as promised: Rank on top of the LinkedIn search within 10 minutes, guaranteed.
We all know that Google is the most searched website on earth, but not many of us know that YouTube is in second place followed by Yahoo and Bing. Interesting fact, right?
Google has changed the way search works and now users assume to find stuff using the search feature on any website they visit. LinkedIn, being the 16th most visited website on earth (according to Alexa), gets millions of searches every single month. The majority of these searches are made to find people. Users look to form partnerships, find vendors, customers, employees, employers and more.
The searches are being made every day. Are you showing up there when users are in the peak state of finding someone for their needs?
In the next 15 minutes, (5 minutes reading + 10 minutes implementing) you will show up on that results page for the keyword of your choice.
Note: I am using Craig Bass, a videographer, who is also a friend of mine, as an example in this post to rank him on top of LinkedIn search.
LinkedIn’s search algorithm is not that sophisticated. Unlike Google, LinkedIn search only displays results from within its own website.
Following are the factors that determine who ranks on top of the search results in LinkedIn:
Now I will show you a crazy way of ranking on top of LinkedIn search by optimizing your Job History.
You need two inputs to rank for any keyword you desire:
List A. Key phrase
Compile a list of keywords you wish to rank for:
Small Business Marketing
We see above that the the term “Video” is repetitive in the term “Video Editor” and “Video Production”, hence we will remove the term “video” from one of the spots.
Here is the new list:
Small Business Marketing
And now we see that the term “Production” is repetitive, so we will remove the term “Production” from the list.
Here is the newer list:
Small Business Marketing
This list is more focused than the original list. Although the keyword, “Video Production” has been removed from the list of keywords, Craig will still rank for this keyword since the word “Video” and “Production” are mentioned in the list. Interesting, right!
Now make the list of keywords comma separated:
Video Editor, Multimedia Production, Videographer, Small Business Marketing
List B. Clients/Projects
Compile a list of past clients, companies and projects you have worked for:
i.e. These are the list of companies Craig has worked for:
(If you do not have a huge list, you could list your project names here.)
Party Time Productions
La Grange Crane
Herigage House Florist
Little Company of Mar
The One & Only Novel
Anderson & Boback
A Place to Bark Animal Rescue
If you were not an employee of these companies, put the name of your company in front of your clients/projects list in the following fashion:
(Craig is a co-founder of Motion Source)
Motion Source | Client Labelle Catering
Motion Source | Client Party Time Productions
Motion Source | Client La Grange Crane
Motion Source | Client Herigage House Florist
Motion Source | Client Little Company of Mar
Motion Source | Client The One & Only Novel
Motion Source | Client Synergy Virids
Motion Source | Client Anderson & Boback
Motion Source | Client Big Top
Motion Source | Client Home Helpers
Motion Source | Client Shelf Butler
Motion Source | Client Premier Garage
Motion Source | Client Accretive Health
Motion Source | Client A Place to Bark Animal Rescue
Motion Source | Client Dennis Cook
Motion Source | Client H Foundation
Now we will enter your projects in a specific fashion in your LinkedIn Profile.
Your List A. will work as the Title, and Your List B will be the Company Name.
Repeat this step for all the projects from List B.
Here are Craig’s rankings for the keywords:
#1 Video Editor
#1 Multimedia Production
#1 Small Business Marketing
#6 Video Production
I hope this tutorial has inspired you to take action. No action no results.
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