This is a great way to minimize the risk of trying to find a designer if you don’t have a good one that you know, like and trust. Also, having multiple designers vying for your business creates a unique competition where people work hard to meet your needs. There are multiple options for pricing too, or, you can launch a contest at any price point you want to offer the contest winner. Not to mention, its a fun process!

Hope that helps some of your readers

Problogger obviously has a lot of traffic and you can see the design works well. Do you think that type of theme would work well for less popular blogs?

I’ve also seen the Revolution theme by Brian Gardner and that seems to work well with news and magazine sites? They both have a professional feel with clean lines that’s very easy on the eye. Do you think they are aimed more at blogs that also sell a product?

I think the difference is between whether you want a “unique” design vs. a “custom” design. I like to have tight control over my blog layout, hence I get a custom design made by a designer I can work personally with.