How do you get your news? Newspaper? Television? Internet? These are the three obvious choices, but you’d be pleased to know that the Internet is edging it’s way closer to sending printed papers into oblivion.
According to a study done by Nielsen, more than 37% of all households with internet access visited a newsite at least once weekly. This accounts for roughly 59 million people. That’s up about 4% from last year during the same time period.
The study gets even more interesting though. How about these numbers?
The younger you are, the higher the likelihood that you get your news online. The percentage for those 18-24 is 77%, compared with 25-34 year olds who are at 65%.
Income is a factor as well. Among households that make less than $100,000 56% get their news online, compared to a staggering 85% for those who make more than $100,000 a year.
Let’s not forget education. Among those with postgraduate education, 89% are online news people, compared to the 61% of those with just a high school education.
Pretty interesting stuff… don’t you think?
Bryan - EJ News
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Personally I don’t read the news much (far too depressing) but I get all of my information online. Newspapers are bad for the environment but there are some advantages to a paper version… In the UK, people often ‘read’ the newspaper when on the toilet!!! You *could* take the laptop in there with you but I don’t think that would work too well :p
I live in London and newspapers are popular here for tube/underground journeys. You can get ine free paper in the morning and then two free ones in the afternoon! I think it will be long time before print goes out of fashion. Since these free papers have come along 50% of passengers read them - that is a lot of advertesing exposure which is a lot of revenue!
Yaro, you report this as if you’re happy to newspapers disappear. Yes, online is fast becoming a more impoprtant source of news, but newspapers are far from dead. Many,in fact, have thriving online components.
I’m in the older demo, and I get breaking news online or freom CNN or the local all-news cable channels. But I still enjoy leafing through the paper every morning over coffee or on the train, reading the paper on newsprint. There are still lots of us who do that, and we’re not all geezers, despite what research may say.
My research is looking around me on the commuter train into NY City. Younger people are plugged into their iPods, for sure, but they’re still reading the paper, or else a magazine.
Most of All, everything have a bad side and Good side too. like Newspaper takes bad for environment, but newspaper it’s so possible to bring when on Toilet or on the bus.
Yaro, recent figures from the UK says that newspaper readership is up. Figures come from Audit Bureau of Circulation. I have posted something about it here…
New readership figures for UK online newspapers
cheers - Bob
Good post. Even though the mainstream press is losing its print customers to online news sources (often their own websites), one of the major issues facing news consumers is how do we discriminate between real, vetted, credible news amongst all the noise. This is a problem that will only tend to grow as the proliferation of online news sites, aggregators, and blogs continue. We are trying to solve this problem with NewsCred. You can read more about these issues on our blog.
Shafqat
http://blog.newscred.com
Actually I have inside info on this. I worked for one of the states largest newspapers from 2000 to 2006 as its webmaster.
Fact is, newspapers are getting slammed hard. Sales are dropping like a rock. Layoffs, pay cuts. Maybe a few are getting by, but not many.
Sure, the newspaper websites are getting a great amount of visitors. By 2002 more online readers than hardcopy. One problem though - cannot make much money online selling ads and subscriptions as compared to the dead trees version.
Newspapers are top heavy with reporters and other staff, doing what a few guys can do by posting news from their one bedroom apartments.