Comments on: Are You Ubiquitous In Your Market?

By: Yaro

Yaro — Thu, 29 Nov 2007 04:40:58 +0000

Wow Corinne – Wikipedia even took your bio! That is awesome. It won’t take mine, they keep deleting me saying I am not famous enough – it’s really bugging me.

Do you mind if I use your comment as a testimonial too Corinne?

By: Corinne Edwards

Corinne Edwards — Sat, 17 Nov 2007 16:01:53 +0000

Dear Yaro -

You are the only one I know that when you put “Yaro” your name comes up first on Google.

So, not feeling too sorry that a few people at the conference didn’t know you.

While I am about this comment, I want to give your Blog Mastermind a plug. I was one of your first subscribers.

I do EVERYTHING you say to do and it all works.
Have placed in 15 Carnivals out of 15 for example.
I sent you a guest article and you printed it. You walk the talk.

Wikapedia even took my bio this week.

So you are my hero! Thanks!

Corinne

By: Traffic… how much do I have now, and what am I doing about it | Ask Me Why... Work From Home

Thu, 15 Nov 2007 18:23:52 +0000

[...] folks call that being “ubiquitous” within your [...]

By: iyabo

iyabo — Thu, 15 Nov 2007 00:10:21 +0000

The way you descibribed ubiquity in relation to business is so apt.

‘When you apply this term to business, to be ubiquitous means to dominate your niche.

If there is a conversation going on anywhere in the world about the thing that you do, your name comes up. When people ask where to find help with something your name comes up. People talk about you, reference you and discuss your actions. You dominate the conversation, occupy mindspace and are a thought leader.’

I guess that’s what Darren Rowse has become to bloggers(my humble self inclusive)and you,Yaro!

Lest I forget,this article is a wake-up call(at least to me)that complacency should be given a wide boot.And that I should strive to be ‘ubiquitous’ in my niche.Thanks!

By: Economics of Attention - 7 Ways To Snag An A-List Blogger — The Internet Infopreneur

Wed, 14 Nov 2007 05:19:10 +0000

[...] want to catch the attention of an A-list blogger – like Darren Rowse, or Brian Clark, or Maki, or Yaro Starak, or Andy Beard, or John Chow, or… oh, you get the [...]

By: Dr. Frugal

Dr. Frugal — Tue, 13 Nov 2007 14:35:18 +0000

I agree mostly with Rick–but sometimes the ubiquitousness of something is overrated. I think the term itself reinforces a brand-awareness that doesn’t necessarily need to exist to be…well, ubiquitous.

You can certainly be unique/have a unique product with no ubiquity at all.

By: Peter

Peter — Mon, 12 Nov 2007 23:28:45 +0000

The idea of marketing to a niche is thrown around quite a bit on the internet, but making yourself a leader in a niche of a niche, as you said, can really make your name known without having to be everything to everyone. Interesting stuff.

Also, I love the point about hiring out promotion – bloggers are so prone to be do it yourself-ers, and so often, thats a bad idea.

By: Rick

Rick — Mon, 12 Nov 2007 21:50:16 +0000

I wonder if ubiquitous is actually what you should be striving for? Perhaps a different approach might be better with unique. Define your uniqueness so that it is clear to all around and you define your own ubiquitousness – if that is a word at all.

The market is about defining what makes you different – you can be everywhere but not be different and it does you little. The second key is to define your unqueness such that it matters in the marketplace and there is value to that uniqueness – then you have “IT”.

By: juan22

juan22 — Mon, 12 Nov 2007 21:01:21 +0000

Great post. That is so true about a niche within a niche. I have found to be true a couple of occasions, but you have to walk that fine line of being a leader and a follower in terms of marketing.

By: Daniel Sitter, Idea Seller

Daniel Sitter, Idea Seller — Mon, 12 Nov 2007 16:25:56 +0000

I like the way you defined the term “ubiquitous” relative to business Yaro; quite creative and more importantly, directly to the point.

“Take your message and attempt to influence the influencers” is powerful advice, able to generate the viral dissemination of information or a brand quite quickly. This may account for some “overnight successes!”