Do you mind if I use your comment as a testimonial too Corinne?

You are the only one I know that when you put “Yaro” your name comes up first on Google.

So, not feeling too sorry that a few people at the conference didn’t know you.

While I am about this comment, I want to give your Blog Mastermind a plug. I was one of your first subscribers.

I do EVERYTHING you say to do and it all works.
Have placed in 15 Carnivals out of 15 for example.
I sent you a guest article and you printed it. You walk the talk.

Wikapedia even took my bio this week.

So you are my hero! Thanks!

Corinne

‘When you apply this term to business, to be ubiquitous means to dominate your niche.

If there is a conversation going on anywhere in the world about the thing that you do, your name comes up. When people ask where to find help with something your name comes up. People talk about you, reference you and discuss your actions. You dominate the conversation, occupy mindspace and are a thought leader.’

I guess that’s what Darren Rowse has become to bloggers(my humble self inclusive)and you,Yaro!

Lest I forget,this article is a wake-up call(at least to me)that complacency should be given a wide boot.And that I should strive to be ‘ubiquitous’ in my niche.Thanks!

You can certainly be unique/have a unique product with no ubiquity at all.

Also, I love the point about hiring out promotion – bloggers are so prone to be do it yourself-ers, and so often, thats a bad idea.

The market is about defining what makes you different – you can be everywhere but not be different and it does you little. The second key is to define your unqueness such that it matters in the marketplace and there is value to that uniqueness – then you have “IT”.

“Take your message and attempt to influence the influencers” is powerful advice, able to generate the viral dissemination of information or a brand quite quickly. This may account for some “overnight successes!”

In that case, can defining a “personality” that makes you more interesting to talk about help?

I think so.

Yaro you have hit a very good point in that it is more beneficial to target a specific niche first rather than try to be every man to every person, so to speak. This can then in turn lead to an even larger audience.

Rather than ending the conversation, you should have offered to write a guest article on his site. Chances are pretty good that if he doesn’t know who you are, then some of his readers won’t either and that is a potential untapped area of your market.

Seriously though, this is certainly one of your pillar articles. It really struck a chord. It is indeed to be truly ubiquitous when it comes to anything online, although it is possible to come close to it.

Being a bigger fish in a smaller pond cam make all the difference. It is important to note though that the “struggle” to become the big fish in the big blue sea can inadvertently make you the big fish in the small pond.

Analogy aside, it’s all branding.

Interesting thought. Maybe politicians are ubiquitous enough since they are on everybody’s mind. Well, at least in Oz right now.

As a blogger to be ubiquitous only comes with fame, and even then some people will have no idea on how exactly you are.

To have a chance at world domination I will take one ubiquitous goddess step after the other.
Some you win, some you loose. But who cares, as long as the experience is a ton of fun.

I think you’ve done an incredible job at gettting there, and I’m sure that bloggers in your niche know who you are… but what of the general population? Man, there are hundreds of millions of people out there. Not everyone knows who Darren Rowse is yet. I even met someone the other day that didn’t know who I was here in Thailand! ;0 It’s bound to happen.

Actually I’ve been surprised when people do recognize me from my Thailand sites and blogs not related to this one. It’s funny. But, I don’t think I’d ever get to the point where it felt comfortable. I enjoy a little anonymity. shhhhhh.

I think you can have little niches within niches. I mean, there’s a little world around Internet Marketing and I would imagine that most people that choose to write a blog in that niche would find their way to the various top blogs in that area.

But there is more to IM than just blogs and there are probably some very big and successful people out there who have never heard of Yaro, or John Chow or ShoeMoney simply because they don’t run in those circles.

To be truly ubiquitous, you need to find all those little sub niches that have their own groups and worm your way into them. Each one is probably a large different audience to the last.