Remember the distinction you made between an iPod and any other MP3 player based on the uber-cool white headphones? Throw that out the window and check out what Jonathan Hall has to offer.
Jonathan saw an opening to create a product that has really never seen the light of day. I can’t recall ever seeing earbuds that were THAT different from the standard ones you see everyday. This is where Emotibles were born.
These are an insanely easy idea for a product if you think about it. These aren’t even ear buds… these are just earbud covers. And you can market them to fit any demographic of buyer.
Jonathan entered his invention into a contest held by Fred Flare’s “Next Big Thing” contest. After placing second in the contest, the momentum had pretty much faded and Hall had placed his idea on the back burner. “Way back there,” he says. The invention could have stayed there forever because Hall was unable to find anybody that shared interest in his designs.
Fast forward to the present. Just recently Johnathan decided to post a picture of his idea on a website (which no longer exists) and start collecting names and email addresses of interested buyers. As you can imagine, this list grew to be pretty huge and Jonathan was in business again. But there had to be an easier way to market and distribute his product right? Right!
The company that judged his product to be unworthy of winning their contest (Fred Flare), actually offered to buy large quantities and distribute them through their website. Fred Flare began selling so many “emotibles” that they couldn’t keep them on the shelf.
The rest, as they say… is history!
Wow!
Are this story real? :p
I’m sure, if this is made into movie it can match “The Pursuit of Happiness”.
Quite melodramatic I must say his business adventure.
That is a great story.
Those look really cool… I wonder where I can pick some up.
-Jim