Why Are So Many Bloggers Selling Their Blogs?

By Yaro Starak
24 Comments

Blogs For SaleIn the past few weeks we have seen some fairly high profile blog sales, at least in the make money online niche, including -

If I had the writing resources available to me I would have loved to have snapped up all these blogs to create quite a nice make money online network, but that would simple be beyond my capabilities to manage at this time.

Blogging Fingers was the first to tip the scale, gathering attention from plenty of other blogs about the sale. This in turn led to the other sales, which haven’t quite garnered as much attention but that certainly hasn’t harmed the final selling price and I think therein lies one of the main motivations for this spurt of blog sales – the money is good.

I’ve been in personal contact with a few of the people behind these sales and I think it’s safe to say for every blog listed above, the main reason for selling is “personal reasons” of some kind, which to me means there are other projects they would like to move on to, they have grown tired of writing to their blog or something a bit more serious has forced them into the sale.

Does This Indicate The Start Of A Mass Exodus?

I expect we haven’t seen the last of high profile blog sales – we never will as long as there are buyers and sellers – however I think the last few weeks occurred purely because a few bloggers found themselves in a situation where they were thinking about selling, for whatever reason, and then when they noticed the amount of money they could get, that tipped the scales.

The final selling price for these blog sales was above average based on recent history. I still think they were fair deals given the readership and potential for revenue, but compared to the prices you can get for other website purchases, these outgoing bloggers made very good money for what they sold. Price is always a subjective matter and it depends ultimately on how the new owner can leverage the asset to whether they got a good deal or not.

What I think is sad about these sales is the lost potential. These bloggers were on the tipping point of big success. If they just continued what they were doing they would have possibly grown into leaders in the industry – which is very hard to do – and when you get there, the perks are fantastic. Sometimes the lure of a nice cash exit is tempting, but you really want to be clear about what you are letting go of. It’s going to be harder and harder to stand out from the crowd and these blogs were well on their way to doing that.

Building an authority blog is a challenge, and frankly, there are much easier ways to generate a few thousand dollars online, so if you want the money, selling your asset should be the last resort. That being said, I think for many of the bloggers in question for these recent sales, there was a need for urgency or a clear desire to leave the market, so the sales are justified.

Will The Market Sustain These Prices?

The World Wide Web is MASSIVE. That means there is and always will be bargains to be found if you are looking to buy websites. Usually the best way to find sites and pick them at cheaper rates is to approach websites that represent value to you (they target the market you target and you see a way to get a return on your investment) and then make a casual approach. If you find sites that are clearly being neglected (look for blogs with recent inactivity), chances are you can pick them up for much lower rates than what these blogs recently sold for.

On the flipside, if you want to increase the value of a website for sale, focus on the core metrics like traffic, RSS, revenue, content and incoming links, and then go out and drum up some buzz for your sale. I think with the growth of the Web and the strong interest in successful blogs, they will continue to attract higher and higher prices. Expect more of what we are experiencing now in the future.

Currently, the make money online and blogging niches have enough buyers that blogs like those listed at the start of this article enjoy high demand. I’m not entirely sure why that is, but I suspect it’s because people see that there is money to be made about talking about making money.

Buying a blog instead of starting one from scratch is definitely a quick entry strategy, although there are risks involved since you may lose a lot of the value you paid for as soon as the blog changes owner. Some readers are only readers because of the person who was writing the blog. As soon as they leave, the readers leave too.

If you want further advice about buying and selling websites, try these articles -

Yaro Starak
Not Selling His Blog

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Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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24 Comments

  • This reminds me of a great fast growing blog called Sitefever. John, the blog owner, decided to sell after only 3 months. He was getting more and more attention from Pro Bloggers and while his readership was increasing each and every week, he sold I believe because he moved to Peru…

    As you mentioned Yaro, it must be very difficult for the new owner to keep the momentum. Readers are following the blogger, and he leaves. It’s almost mission impossible to keep the same hype, because you cannot impersonate the blogger’s personality. For instance, imagine either Yaro, Maki, John Chow or Darren would sale their blog, who could replace them? Nobody, I think it’s impossible. And if you take this at a lower degree, selling a blog that has 500 RSS subs, while it may sound attractive for the buyer because of a cheaper price, still readers are following a leader that has a voice and a personality, and the switchover is not guarantee to succeed.

  • Good thing is that some owners of these sold blogs are willing to stay to maintain the blog’s readership. I hope this becomes the norm – you can only sell if you continue to write on that blog. :-)

  • If the blog owners are selling, but continuing to write for the blog what is the point of selling it? You get a lump sum amount for your blog, but now you have a job that requires you to post. Also you’ll most likely have a quality standard that you’ll be expected to achieve as well. I would find having to be forced to write something more of a writer’s block.

    Perhaps those in the making money niche are doing what they started. Making their money, and then flipping the blog to work on another making money blog. They will still have all the social media tools to make whatever new site they create have a good traffic source. People who take over the blog, probably won’t receive the bookmarking profiles like stumble/digg/sphinn/mashable to get as much for their content as the previous owners.

  • [...] Why Are So Many Bloggers Selling Their Blogs? As you’ve probably seen, plenty of blogs have hit the market in the past several weeks, including our YGG member Adnan’s Blogtrepreneur.com. Yaro tries to break down the reasons as to why there’s such a spike in blog sales. [...]

  • It has been my experience that economics dictate the actions of many. I do not know any of these people personally so I cannot speak to their individual situations. The recent activity in blogs for sale has caused me to think, perhaps it is a Flip My Blog mentality? Build it, shape it and flip it. Do it again. It is doubtful I could get anything for my blog, it is also doubtful that I would sell it either. It is just not my goal. the longer term potential is more what excites me than anything else.
    However someone flashing 5 figures in front of me would cause me to think…..Take the money and do it again. As stated economics dictate your actions. For many the money in the hand is more tangible than money in the bush , yet to be harvested

  • That’s really encouraging news for bloggers, but do you think blogs on topics other than that of money can find financial success too?

  • My personal opinion on the matter of blog sales, is that it shows just how popular and important blogs have become.

    For someone to shell out over $10,000 for a blog, that is a HUGE investment, and that is what it is, an investment. As Yaro pointed out, one would only buy a web property if one can make the ROI.

    I have like 5 blogs and cannot keep them all up, it was even foolish to think that i could. That was an amateur mistake from months ago. So i plan to sell one or two of them. But my flagship blog (Groovy Vegetarian) i plan to develop further, it is my mouthpiece and my baby. I am in love with it.

    PatBiz: I disagree with you because i think that a massive blog like ProBlogger would still continue on and thrive (if managed properly) even without Darren, because it has such an established brand, and also because of SEO, i’m guessing it gets alot of SE traffic, which means newbies. I think Darren leaving would be a major loss, but i think ProBlogger (the blog) would carry on.

    Missy.

  • [...] Yaro Starak  asks the question, Why Are So Many Bloggers Selling Their Blog? [...]

  • Blogs are like any other income producing property, and they get bought and sold all the time.

    For those building their blogs, it may seem foolish to sell these just as they are getting to the point where they could show real profits.

    On the other hand, we don’t know what’s happening in those folks lives making it quite sensible to sell and move on to something else.

    But I do agree that the blogger usually is what makes the “brand” for the blog – at least at first, and them leaving will be a loss of steam.

    Hopefully the buyers understand this, and can move beyond it, but they should be prepared for a dip in readership which they should’ve factored into their purchase offer price.

    A mature blog like ProBlogger being sold would be interesting. On the one hand, Darren has moulded it according to his own style, but with more and more contributing authors, it’s morphing into something that looks more like a large corporation with no single face, than the sole propriitorship it used to be with just Darren.

    That is obviously the way to go if your exit strategy is to sell some day. Turn your blog into a business that slowly gets to where it doesn’t need you anymore – then selling it to a new owner will likely have little if any impact.

  • I think the prices of blogs may be high now, but I don’t think selling blogs will ever stop.

    Prices may even out, and the blogs will be found to be of better quality, but I think blog sales will increase over the next 10 to 20 years, not decrease.

    And there will probably never be a lack of blogs… this is not a mass exodus, only the beginning.

    Thanks, Jason M. Blumer

  • I recently started blogging and I’d have to say that if I was offered some of these prices for my blog I would probably sell it, that being said I look at how some other websites sell.

    Myspace sold a few years ago for close to half a million dollars and this year microsoft bought a portion of facebook for 200+ million dollars.

    It’s unrealistic to think that a blog will make that kind of money but I think in the next 5-10 years blog prices will only go up.

    Keeping that in mind, I don’t think I would sell just yet.

  • I’m a little surprised that CQ is up for sale

  • To answer your question about why bloggers are selling their blogs,I think it has a lot to do with personal reasons which you and I may not be privy to.

    Having said that,I consider it blogging suicide to sell a blog just at the tipping point of success,just at the point when you can begin to reap the ‘fruits of your labour.’

    Yaro,you have been blogging for 3 years and you know that maintaining a blog demands a lot of hardwork and commitment.So,selling a blog right at the point when you can begin to enjoy sounds unreasonable to me but like I said earlier,one cannot condemn those selling their blogs as they have their reasons for doing so.

    Interestingly,this happens in our search for success all the time.You find people quitting right at the threshold of getting what they have been toiling for all the years.No wonder H. Ross Perot said “Most people give up just when they’re about to achieve success.They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown.”

    As regards if the buyers will be able to sustain the readership once the person that started the blog has gone,I think it will take a lot of hardwork to do that because a blog,whichever way you want to look at it,is a personal publishing tool.I read EJ because I like Yaro,and if Yaro is no longer there,I may not read EJ again.For God’s sake,we are human beings and we are not always objective.We can be sentimental to death!

  • I am subscribed to onemansgoal.com and that’s a real revelation for me that it is being sold. Well, it will be interesting to see what it will look like after that.

  • prija: CQ sold last week.

    seosmarty: onemansgoal.com sold two weeks ago.

    I believe only Blogtrepreneur has NOT sold yet.

  • Bill

    Blogtrepreneur is giving me a 403 error? Is the site down…did he throw in the towel?

  • actually i’m pretty amazed how all have the same momentum. what do you think if i sold my site? I have a slight thinking to sell it for $20k there on sitepoint too :)

    but i dont’ know… :)

  • I just started blogging recently and I am very interested in getting my blog off the ground. I badly want to increase the amount of visitors I have on my blog and your posts have definitely helped.

    I am actually in the market to purchase a small to medium sized blog of a few hundred visitors right now. Anything you would recommend? Thank you Yaro!

  • “Having said that,I consider it blogging suicide to sell a blog just at the tipping point of success,just at the point when you can begin to reap the ‘fruits of your labour.”

    I wanted to comment on this. Being the former owner of One Man’s Goal, I believe that I can shed some light on this misconception. My blog was indeed on the tipping point of success… but my new one is already there, and I did it faster with the knowledge that I gained from my first blog.

    I get about 40% of the traffic, 25% of the Rss Subscribers, and Bryan’s Journey (my new blog), is only 3 weeks old. Tipping point or not, I’ll take the payday and produce something even better.

  • Something I should also add. If you add up the 4 months of revenue, and the selling price of One Man’s Goal, I made a total of $12,348 dollars in four months.

    Not all that bad for a “newbie” blogger.

  • In response to Houroc’s post:

    “Myspace sold a few years ago for close to half a million dollars and this year microsoft bought a portion of facebook for 200+ million dollars.”

    MySpace was bought by newscorp for $540million. Not half a million.

    I see blogs as magazines. Only theres alot more choices and theres no yearly subscription, no driving to a book store to buy one mag for $3.99 or however much.

  • I think blogs are incredibly hard work. Much harder than I anticipated and I think after a while people just want a “break” from continually creating, researching and writing articles. Also you mentioned the industry of buying and selling websites. I think it is very much in a growth period and as more people see an “easy” $5000 for thier blog I can understand thier eagerness to sell. – Adam

  • I agree with you that buying a website and develop it is much more easier than building a new baby site from zero, but there is risk that you might lose the readability of the website after changing author, but it may increase the traffic and readership as well, it depends on how well you can perform. Anyway, there is no concrete statement proof this.

    Cheers,
    Lee

  • I recently had over 20 websites/blogs. I, too, was getting to the point where I was spinning my wheels in one spot than making any progress. Sometimes, selling sites is the best thing anyone can do. I widdled my way down to roughly 5 sites/blogs that I knew I could focus more attention on, but nearly every site I had was generating some sort of revenue. They just didn’t get the attention and care they needed, which is why I cleared them out. Many other people have probably been in the same situation, which is why you can find a good variety of websites/blogs for such a small price that have a lot of potential. There were some that were hard to part with (just for the simple fact that I had much bigger ideas for them that I knew I’d never see through, due to the success and demand from a few other sites of mine).

    Now, as far as having to continue to post after the sale of the blog, that doesn’t make much sense to me. Seems like the same amount of work. While some see that as beneficial, as the seller, I don’t think I’d do this. Buyers need to also realize what they’re buying into before they commit to a sale.

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