After reading this post I feel like Yaro has already done all this and I don’t mean to just say that to raise Yaro up.

I ran into Yaro’s Blog Profits Blueprint 6-8 months ago. I read it because I didn’t know much about blogs back then. I joined his Blog Mastermind group and learned a lot.

While reading Rich’s Attention Age Doctrine, I felt like I was reading, like I said, what Yaro has already taught. Maybe because Rich is/was Yaro’s mentor and Rich did a great job with Yaro, who knows. The more I read it, the more I kept saying to myself, “Yaro taught us that.”

I think if people can get past the way it reads and looks, the valid content is there. From the Doctrine – I also think Trudeau will continue to successfully sell his products as well as late night preachers successfully have when they ask for money so “miracles can happen in your life”.

Also, a lot of folks still don’t have a computer and will never own one and some of the folks who do are asking, “What’s a blog?”

My two cents.

One of the advantage I find out is people who read it will have more confidence on the product that was “Recommended” inside. He know what he’s talking.

What Rich is doing is combining what works presently with what will work in the future and you can’t help but get some agitation between the two.

The trick as a marketer is to not appear as if you are marketing, or at least when you do, make sure the value preposition far out ways any ill feelings people have about being marketed too.

Yaro you were lucky to get an advance copy to get ahead of the game.

I’m also on Rich’s course booked after reading the Internet Business Manifesto.

He says to not look like a marketer and I think he does (don’t you?).

On page 7 Rich says:
the promise of part one can be fulfilled if you follow the advice in part 2 and this included: “you can build a very successful business in record time, regardless of your past, whether you have been successful or not.” It is most definitely there and it is in bold type! I don’t think I was looking for something that wasn’t meant to be there.

I do think it was a worthwhile read. But with those kinds of statements it definitely is asking to be looked at by those who aren’t (currently) in Rich’s league (myself most definitely amongst them). I believe it is therefore perfectly valid to assess it from this point of view.

Remember though – Rich isn’t positioned to teach people brand new looking for ways to make money online. He targets people already established.

If someone was looking for a step by step guide to starting an Internet business, Rich Schefren is not the person to refer to.

When I joined Rich’s program I was already generating over $100K in revenue per year so I could afford the entrance fee. I also didn’t need the beginner stuff – I had a market and a direction, I needed strategic help to set up systems so I could grow without increasing my workload dramatically.

If the Doctrine doesn’t resonate with you it’s because you are looking for something that isn’t there – it’s targeted at one problem, a different problem to what you might have at the moment.

Regardless – as long as you got something out of it then it was worth the time to read it, right?

He talks about building authority and giving away value and then on the final pages says that better secrets are included in the course he wants us to buy.

He talks about dominating a market but doesn’t say how to find your market.

He is big for celebrity endorsements (whoever the celebrities are in your field). I have a problem with this: picture the following conversations:
1. Hi I’m Rich Schefren Ms celebrity and I would like to form a partnership with you.
Oh hi Rich you make lots of money and can deliver lots of people to check out my products, right?
That’s right Ms Celebrity.
2. Hi Ms Celebrity I’m Evan Hadkins with very little traffic to my site.
Oh so you can’t deliver lots of potential customers to me? Bye now.

I think there is some good content in the report, in brief: become trusted by others and they will buy quality products from you. Most of it talks about multi-million/billion dollar companies. So it takes a lot of work to adapt it. I think it can be done but don’t look for examples of ‘mom and pop’.

The biggest question: why doesn’t he see that he looks exactly like a marketer (which he says to avoid doing) even though he is also providing good free content? But perhaps that just means that I’m Australian not American.

A couple of comments:
1. with the download he uses a pretty standard marketing letter (hmmm) and a tell your friends option, just like standard marketing letters (double hmmm). Does this mean he is not following his own advice. I can’t see these things buildings building his image as a peer – I don’t see how they provide credibility or values for his readers.

2. I’ll be looking for his advice on building traffic. All these things work fine if you have lots of traffic, I’m looking for advice how to get there, not advice from those who are there to others who are already there.

3 OK so more than a couple. Blogs and social media generally are an extension of word of mouth. There are already a few books about this. The attention age stuff is anticipated by Al Reis with his emphasis on focus (occupying a space in someone’s mind).

4. Will success bring failure? Some people manage to retain their peer status after success (Dick Smith and Darren Rowse spring to mind). However some don’t, they lose touch – eg. in the blogging world those who talk about how successful they are and then stop showing they understand what it was like to get their (these people get ignored by me). I’ll be looking out to see if he talks about this.

Hoping to see lots of people’s comments on the report and what they make of it. Thanks for the download.

Evan