One of the most common frustrations website and blog owners face, particularly those who are new to the space, is to get their pages indexed or listed on search engines quickly.
Because of the amount of spam and saturation on the Internet, it takes a website or blog longer to get included in search engine search results today than ever before. So what’s a website or blog owner operator to do?
If you have found that some or all of your pages are not included in search listings months after you went live, assuming you have covered the basics such as site map generation and submission, a quick way to get your pages indexed is by attracting some page rank juice (or link juice) to your pages.
This involves finding popular websites and blogs and obtaining a link back from those resources to your web pages. This is the bread and butter of my marketing strategy for each of my niche websites, all of which rank on the first page of Google for relevant key terms in their respective industries.
Here is how I do it, which I have found to be the method that gives me the most “bang” for my effort or time investment.
Review whatever analytic tool you use to measure the rank of your web pages on search engines and pick a page that has yet to be “picked up” or indexed by a search engine.
Example: Let’s take my Raw Food for Dogs website. Let’s assume the Raw Dog Food Recipe page within the website was found not to be indexed.
Here is the URL of the page: http://raw-food-for-dogs.com/raw-dog-food-recipe.html
Ensure that the article is at least 500 words in length, is free of spelling and grammatical errors, and provides value to the reader. What kinds of articles provide value? Ones that address a question or concern, teaches how to do something; basically adequately fulfils a potential need the web surfer may have.
Optimize your article by ensuring that your main keyword is included in the title of the article, at least three times within a body of 500 words (including once in the first sentence – preferably).
If the article directory allows inclusion of tags, enter at least four other key terms that are relevant to your main keyword.
Notice the congruency of the topic, body and links within the article?
Submit the article to the directory with two embedded links. One link should be a link to the specific webpage (http://raw-food-for-dogs.com/raw-dog-food-recipe.html) that you found not indexed, while the other link should point back to the main website or your home page (http://raw-food-for-dogs.com/).
Use appropriate anchor texts in each link. The text you use to link to the specific webpage must contain the key term that the specific webpage is optimized for. The link to your home page should include the main keyword your website or home page is built around.
Example: Note the links in the “signature” section of the article. It reads like this:
“Give your best friend a Happier, Healthier and Longer Living Life by getting them on the Raw Food for Dog Diet program. Raw dog food recipe is how nature meant it to be, so take time to learn how to implement it in your dog’s life in the best way possible.”
Notice that the first link is a link to the homepage utilizing the main keyword of the page/site, which is “raw dog food”. The second link is anchored by the phrase “raw dog food recipe”, which is the main keyword that the specific webpage we are marketing is optimized for.
This step is not critical, but will help expedite and amplify your progress if you execute it. If you have social bookmark accounts such as Stumble Upon or Digg, bookmark your article after it goes live on the directory.
Wait a week or so and check your analytics tool once again. It is highly likely that you will now find your webpage indexed on major search engines. Rinse and repeat this process for the remaining orphans.
Let’s talk about why first. Search engines take time to find a new website. Without carefully optimizing a website, creating and submitting a sitemap, it may take search engines weeks and months to realize that you even exist.
Once found, search engines take time to get to know and trust a new website. One way to expedite that timeline is by telling the search engines that other established and popular websites think highly of your website. How? By back linking!
Now for the how – how does this back linking strategy work? The two embedded links in your article pass on the article directory’s popularity to your website or blog. Further, because your anchor texts are highly relevant to both the content of the article as well as your website, more brownie points are awarded to you by search engines because of high relevancy.
By optimizing the article itself (remember the title and body instructions?), you are further increasing relevancy of the content to the webpage and website you are linking to. Search engines notice this correlation and reward such behavior.
So if you have web pages or blog posts that are sitting idle collecting dust, try the above back linking strategy and monitor the results in a couple weeks. I am highly hopeful that you will find your pages indexed shortly after.
What do you think of this article marketing method? What strategies have worked best for you and why?
All the best!
And learn how to build a better blog.