Update: The links in this post now point to the sale page for the SMARTS program, since the program went live. If you haven’t seen the video yet, here’s the link: Going Natural 2.0 Video.
Also I called Don Crowther “Dan” in this article and have since fixed it – sorry Don!
StomperNet have released a new video that provides a fantastic discussion of what Social Marketing is, why it’s so critical to the future of Internet marketing and ends with three (well four really) practical ways you can use social media sites to drive traffic to your site.
Here’s the link –
The video is long – 50 Minutes – and the tips start about half way through, but it’s worth watching from start to finish, especially if you have not looked into using social media and Web 2.0 sites as a means to market your blog or business.
I don’t know about you, but I can’t keep up with all the social media and Web 2.0 talk lately.
Not a day goes by where I don’t get some notification from Facebook and given the growth numbers the site is putting up, it won’t be long until Facebook rivals MySpace, the current traffic leader.
Then there’s YouTube, the video sharing site that apparently every single American who uses the Web goes to watch at least once every day.
…And that only skims the surface. There’s social networking sites like LinkedIn, bookmarking sites like Digg and Delicious and collaborative resource sites like Wikipedia. Plus every day a new Web 2.0 site is born offering yet another way to connect with people and drive traffic back to your site.
It’s so overwhelming, most of the time I just take a quick look at the few sites I frequent or keep profiles at, then go back and post an article to my blog.
However every now and then something comes out about social marketing that I take notice of because I don’t want to be left behind and I trust the source of the information.
The “problem” with social marketing is how different it is to traditional marketing. You can’t even smell like you are trying to sell something or just using the site to build links or traffic back to your site, because as soon as you do – BOOM – you are banned.
To make social marketing work you have to…well…be social. Yeah, not surprising, but very true.
Social marketing is about community participation, but you can have a business agenda. You are there first and foremost to be an active and valuable member of a community and if you are smart, use your profile and connections to drive traffic and links back to your site.
Everything has to be organic and friendly – it’s actually a wonderful way to market a business because it’s like talking to friends. There’s no hard sell because hard sell simply doesn’t work – it’s not even permitted.
When the team at StomperNet sent out a video about social marketing, I knew I had to pay attention. The StomperNet guys know what it takes to drive traffic to websites and convert that traffic into buyers, so I was curious how they would take on this new media.
With the huge resources at StomperNet they can devote entire labs to testing things, and that’s exactly what they have done with social marketing.
Don Crowther and his team have been hard at work within StompetNet, testing social marketing to see how they can apply it to build links for SEO purposes, how to attract traffic directly from social media and take advantage of the huge growth in this new form of marketing.
Don’s first video is a long one – I watched it while cooking and eating lunch one day this week. It starts with a great introduction to the different components of social marketing and why it’s so important, and ends with techniques you can apply immediately to start driving traffic from social media.
Some of the statistics Don presents in the video are quite amazing. I wouldn’t be surprised if one day soon, the social media sites attract more traffic than the rest of the entire Internet – including Google. In effect, sites like Facebook are creating entire new Internet worlds, self contained networks with structured communication rules and user numbers that rival the rest of the world wide web.
That’s something you can’t ignore if you are in the Internet business game – you have to go where the traffic is.
Nothing Don presents is ground breaking – basically you use the sites as they are intended and earn results. Sadly, most marketers just don’t get this, which is why the video is important.
Don points out that Digg has great Google rankings, and just submitting your best content to the site will net some search engine results, even with only one or two votes (diggs). You don’t have to make the front page to leverage Digg for traffic, according to Don.
Don offers similar examples of how to use Propeller and Scribd, which essentially surmount to using the sites as they were intended, but doing so with your SEO and Internet marketing hats on. Simple things like embedding links into your submissions to improve your site’s SEO can net results because many social marketing sites have high PageRank and enjoy authority status in search engines.
If you don’t understand how social marketing works and how you can use Web 2.0 sites to as an SEO and traffic tool without getting yourself banned, this video from StomperNet is worth watching.
It’s free and you can view it here –
The video is a lead-up sample for their latest release, which is called StomperSMARTS – a coaching program for getting the most out of social marketing.
If you are interested in joining the program, make sure you opt-in to their email list when you go to the page with the video. The video is entirely free and you don’t have to opt-in to watch it. The coaching program is released Friday 11th January at 2PM Eastern USA time.