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At the end of this month, September 2011, my course Blog Mastermind will close forever.
Only current members and those who join before the end of the month will have ongoing access to the program. No one new will be able to buy their way in again, no exceptions.
As a special discount for the closing down period, I’ve knocked almost 50% off the price, down from $497 to just $249 for the Premium full access pass to the entire course.
You can join and claim the discount here –
Blog Mastermind was launched in 2007 and instantly became a best selling program. I created the course to teach people how to make up to $10,000 a month from their blog, which is exactly what I had learned how to do during the previous two years.
The strategies and techniques I used in the previous two years were fresh in my mind, so I sat down and over a six month period wrote 27 weekly lessons taking people through a four step process -
I also added additional materials including interviews with successful bloggers like Darren Rowse and Brian Clark, a 10-part mindset series of audios, videos, question and answer sessions, access to a private forum, audio versions of every lesson (I personally narrate them) and loads more.
Over 400 people joined in under two weeks during the initial launch, with over 1,000 people joining over the years that followed. The program has made over $250,000 profit (paying for my first house) and I consistently receive feedback from people about how much they benefited from the training.
For several years Blog Mastermind remained open and almost every single week for a couple of years new members have joined. This one course has covered my bills for years, a big reason why I have kept it open for so long – it just keeps selling. There are of course some refunds, but it’s remained well within the average of 10%, which is pretty good!
Last year I decided I was going to shut down all my programs gradually over the following year. Although I have a new program in the works (2-Hour Work Day) and some obvious opportunities to produce a new version of both my Mastermind programs, I’m not in any hurry to do so.
Being in the hospital with my mother makes it difficult to find the time to produce new courses. I could do it, but it will make my life busier than it needs to be right now. I’m still very excited about the 2-Hour Work Day, especially because I have the report ready to go, but next year is probably a better choice right now to release the program.
When Blog Mastermind closes this month I won’t have any active courses, which will obvious reduce my income, but it’s nice to have a break. This will give me a clean slate to work on the new software service I have coming out very soon, which I hope becomes my new main business. I really like having the mental space to focus on one, maybe two main projects at once, so this feels right to me. I can always go back to teaching if I have the need and motivation to do so.
Although my courses cover online and business fundamentals that never change, a deliberate thing I do when I create training programs to keep them from becoming out of date, it’s inevitable that some parts of the program will need revising.
One of the obvious areas of change is social media marketing. When I first started becoming an internet marketing teacher in 2005 the website Slashdot was one of the most sought after sources of traffic, so much so there was a thing called the “Slashdot Effect”, referring to the effect of Slashdot linking to your site. Next Digg rose to supremacy (the “Digg effect” was responsible for helping many sites become popular quickly, if they could make it to the front page of Digg several times), along with similar social sharing sites like Delicious and Reddit.
Social bookmarking sites are not as big as they once where, with Delicious almost shut down completely recently by Yahoo! and Digg less of an influence than it once was. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now.
Although what I teach when it comes to driving traffic and marketing are universally applicable, I feel certain parts of my programs need an update to reflect new tools. I basically need to revise my teaching to apply the same fundamental rules of good marketing, but now say to try it with Facebook instead of Digg.
At least 80% of my training remains very relevant, which is why I believe it has continued to sell well for so long with a low refund rate. If you don’t know the fundamentals, you are going to learn a lot even if the program was created a few years ago. Concepts like Pillar Articles, the 80/20 Rule, the Theory of Constraints, and the four core monetization methods are not going to change, and are fundamental to your success as a blogger.
However the time has come where I want to update my programs, delete dated materials and add new materials… but it’s not going to happen for a while. I also want to renovate the look and feel of the sites and revise my free reports. In order to give me the space to do this, they need to come off the market. I suspect sometime in 2012 I may release a new program, but then again, I may not.
I’ve written previously that I am changing focus. I’m working on software and this blog, and taking a break from information products. I said I’m taking a break from teaching courses, but this break may end up being permanent, if my other projects take off.
I never like to say I won’t do anything ever again, but there is a good chance this will literally be the last time you can join my course on how to make money blogging.
I still consider information products one of the best business models ever. My training products have helped hundreds of people and I’ve made enough money to buy properties and a nice car, travel the world and when an emergency hit, spend time with my family without worrying about money or whether my business would collapse.
If you are just at the start of your development curve and education is what you need, take advantage of literally the last time you will have to join Blog Mastermind, my flagship course and save yourself almost 50% in the process.
You can join until September 2011 ends, then it will be taken off the market. Only new and previous members will have ongoing access.
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