Comments on: If Long Sales Pages Work, Why Do You Hate Them So Much?

By: rishab

rishab — Fri, 11 Dec 2009 08:06:39 +0000

Oh! I, for one, cannot sell something that I would not be buying myself or not believe in. I feel I would come across as a guy who is “faking it”.

Secondly, long sales letters are something I don’t like and hence find it very difficult to craft one myself. However, I know they work very well depending on where you are applying it on.

But I am definitely not sure if the work for selling online here in India. They are directly compared to websites that are selling something shady.

Since I come the “video gaming” niche and am currently working on selling a “video gaming online course”, this is a question that is currently going on in my head. I might use video instead of a long sales page. Still working on it…

By: Stephen Lloyd Webber

Stephen Lloyd Webber — Thu, 10 Dec 2009 20:42:46 +0000

Sales pages seem to be improving somewhat through the use of media. Frank Kern seems to be using much more video himself lately also. Audio, video and text I think is best nowadays — most people are multimodal. With a video, it taps into people’s desire to have things done for them. In the case of a video, you can basically just read the text on the page and my expectation is that this would increase conversion based on the fact that it starts to feel more interactive. You’re also doing them the favor of delivering the information to them without them having to read it. And in a video it’s easy to be more entertaining and have a one-on-one feel for things.

By: Adam

Adam — Wed, 09 Dec 2009 11:38:37 +0000

I love a long copy page, writing them is quite difficult (for me at least), so when i find one that sells me i save it and use it as a template for my pages. Works really well

By: SA Music Man

SA Music Man — Wed, 02 Sep 2009 08:22:27 +0000

I’m not a fan of long sales pages myself (though I seem to accidentally produce them all the time while trying to say everything I think needs to be said) but you do make some very good points in favour of them.. don’t feel so guilty now

By: Link Degisimi

Link Degisimi — Sat, 25 Jul 2009 08:27:34 +0000

I hate..long sales pages too. I would buy only after reading the testimonial other people..that’s it. probably the other love long sales pages..tough to say!

By: Landing Page Generator

Landing Page Generator — Wed, 01 Jul 2009 14:41:40 +0000

I don’t trust long sales pages.

By: nelson

nelson — Sat, 20 Jun 2009 04:12:35 +0000

i’m not much of an internet buyer … but one of the things i’ve alwats questioned is ‘who buys this stuff ?’ .

whenever i land on such a page … the first thing i do ( before even reading the title of the page ) is click on the little x in the top right corner .

i simply don’t believe in such things .

i’m like that in everything else as well . tv commercial , printed ad or anything else of the sorts .

bottom line is , in my oppinion , that when you need such a page … you’re trying to sell nothing .

show me what it can do . simple and to the point . don’t drag me through endless repetitions of the same text .

By: These sites scare me

These sites scare me — Thu, 28 May 2009 19:08:22 +0000

[...] quantity….maybe I think differently! I just came across a blog post about this exact topic. If Long Sales Pages Work, Why Do You Hate Them So Much? – Entrepreneurs-Journey.com by Yaro Starak Here’s a quote: "Let

By: Wisepicker

Wisepicker — Mon, 02 Mar 2009 06:17:24 +0000

Hi:

I don’t think the whole thing is about how much we hate them. It’s more about how much we trust them (or not). They do have the appearance of a scam – in many of the cases – and overdub the benefits of the product offered.

Nevertheless, they are a powerful resource of marketing, that when used correctly, they may increase the sales rate hugely.

By: Fabrizio

Fabrizio — Fri, 10 Oct 2008 12:37:48 +0000

It’s not just about the copy size. It’s about wether the information put there is actually needed to close the deal.
I agree with Yaro when he says that most people need thorough information about the product, but I get really pissed when I come across a long page that is repetitive, has the same links with the same words all over the page and doesn’t give you what the inbound link suggested. (e.g. A “Try this product” link that leads you to a sales page, where you have to pay to get the product and will get your money back later if you decide not to keep it)
This is clearly a deceptive strategy and goes against marketing best practice both on and offline. I reckon the so called “emarketers” should study a bit more of proper marketing, in the same way us marketers devote time to understand the particularities of e-commerce.