Comments on: How To Make More Money At The Point Of Conversion http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/ Internet Marketing Blog Fri, 10 Feb 2012 01:02:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How to make money selling affiliate products | Some Useless Info http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-28197 How to make money selling affiliate products | Some Useless Info Sun, 03 Aug 2008 12:25:23 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-28197 [...] Yaro has written a long - over 3,000 words - article on his experience with affiliate marketing where he explains the process taken to make a good income from affiliate sales. I’m going to condense it into salient points not only to as a service to readers but also to myself since I tend to skim over long articles to get to the juicy bits or sometimes not even finish reading a long article. [...] [...] Yaro has written a long – over 3,000 words – article on his experience with affiliate marketing where he explains the process taken to make a good income from affiliate sales. I’m going to condense it into salient points not only to as a service to readers but also to myself since I tend to skim over long articles to get to the juicy bits or sometimes not even finish reading a long article. [...]

]]> By: Internet Marketing On A Linux OS ~ Web Marketing Rant http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-25568 Internet Marketing On A Linux OS ~ Web Marketing Rant Tue, 27 May 2008 08:41:20 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-25568 [...] The Secret To Big Profits Selling Affiliate Products From Your Blog [...] The Secret To Big Profits Selling Affiliate Products From Your Blog

]]> By: richtypist hitting it Big http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10491 richtypist hitting it Big Tue, 04 Mar 2008 06:16:54 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10491 Hi Yaro, nice article but I for one get quickly turned off from those one time offers. The scene is this, you have made up your mind to buy with card in hand and before you can you get bombarded with other offers, an experience i had, had to go through atleast 3 more OTOs before i got to the product I hard started to buy, and if my card info was not in already, i would have clicked away. Later got bombarde with emails offering products from the OTO...totally shameless. I guess used right, it could be a powerful tool but it is waaay abused by so many business owners Hi Yaro,
nice article but I for one get quickly turned off from those one time offers. The scene is this, you have made up your mind to buy with card in hand and before you can you get bombarded with other offers, an experience i had, had to go through atleast 3 more OTOs before i got to the product I hard started to buy, and if my card info was not in already, i would have clicked away. Later got bombarde with emails offering products from the OTO…totally shameless. I guess used right, it could be a powerful tool but it is waaay abused by so many business owners

]]> By: Toki Tover http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10490 Toki Tover Tue, 04 Mar 2008 04:20:35 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10490 i agree that most marketers do lie with the oto's saying if you click away from the site you will never be able to return... well you still can! There was only one case where I was not able to and that was with Gary Ambrose's site. If you are and avid IMer then you will quickly get used to those oto's. Even though i am not a big fan of the hypey type copy, I still think those oto's are quite effetive. Toki i agree that most marketers do lie with the oto’s saying if you click away from the site you will never be able to return… well you still can! There was only one case where I was not able to and that was with Gary Ambrose’s site. If you are and avid IMer then you will quickly get used to those oto’s. Even though i am not a big fan of the hypey type copy, I still think those oto’s are quite effetive.

Toki

]]> By: Will http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10479 Will Mon, 03 Mar 2008 21:37:31 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10479 This same concept was talked about on a recent article on Entrepreneur.com - http://www.entrepreneur.com/sales/salestechniques/article190728.html This same concept was talked about on a recent article on Entrepreneur.com – http://www.entrepreneur.com/sales/salestechniques/article190728.html

]]> By: Sean Cayton http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10477 Sean Cayton Mon, 03 Mar 2008 21:22:01 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10477 This particular post really got my attention. From my perspective as a small business owner the point of conversion doesn't have a time limit or a deadline as much as it has a correct structure. My own experience is that point of conversion (and for us an upsell) can happen long after a purchase. This isn't a dubious tactic as long as you're very clear with the customer about the conditions of the purchase at the outset. We structure our prices with an awareness that the 'point of conversion' is available to us months down the road, long after the initial action was taken. I'm a big fan of your blog. Thanks again! This particular post really got my attention. From my perspective as a small business owner the point of conversion doesn’t have a time limit or a deadline as much as it has a correct structure.

My own experience is that point of conversion (and for us an upsell) can happen long after a purchase.

This isn’t a dubious tactic as long as you’re very clear with the customer about the conditions of the purchase at the outset.

We structure our prices with an awareness that the ‘point of conversion’ is available to us months down the road, long after the initial action was taken.

I’m a big fan of your blog. Thanks again!

]]> By: Chris O'Byrne http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10484 Chris O'Byrne Mon, 03 Mar 2008 18:11:04 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10484 I think those OTO pages can be used effectively without turning off the recipient. Maybe you don't want to limit your offer to "never to be seen again" because heck, you want to be able to sell it. But your OTO could certainly be a special price that you offer. Just make sure that you stick to that. The problem is that too many marketers have used the OTO and then not stuck to their guns. Like Caroline has experienced, they only lose credibility and in that is a poor long-term plan. I think those OTO pages can be used effectively without turning off the recipient. Maybe you don’t want to limit your offer to “never to be seen again” because heck, you want to be able to sell it. But your OTO could certainly be a special price that you offer. Just make sure that you stick to that. The problem is that too many marketers have used the OTO and then not stuck to their guns. Like Caroline has experienced, they only lose credibility and in that is a poor long-term plan.

]]> By: Lew Newmark http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10483 Lew Newmark Mon, 03 Mar 2008 17:38:35 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10483 Hi Yaro. Personally, I get turned off by those types of pages, as I feel that they are just a way for a marketer to sell you another product that you might not necessarily need. While on the one hand it probably is a great tool for the Entrepenuer, I think in most cases it leaves something to be desired for the potential buyer. I know in my Ebay business, when a customer has made their purchase in my store, there is another page at checkout with other items that a buyer might be potentially interested in purchasing, but it is not a " One Time Offer " about an item (s) that will never be sold at this price again type of page or a high powered " Call To Action "type of page. Lew Hi Yaro.

Personally, I get turned off by those types of pages, as I feel that they are just a way for a marketer to sell you another product that you might not necessarily need. While on the one hand it probably is a great tool for the Entrepenuer, I think in most cases it leaves something to be desired for the potential buyer.

I know in my Ebay business, when a customer has made their purchase in my store, there is another page at checkout with other items that a buyer might be potentially interested in purchasing, but it is not a ” One Time Offer ” about an item (s) that will never be sold at this price again type of page or a high powered ” Call To Action “type of page.

Lew

]]> By: Elizabeth MacIntosh http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10489 Elizabeth MacIntosh Mon, 03 Mar 2008 12:39:42 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10489 Following on from Caroline's comment, which I agree with, I unsubscribed from an email list only to be re-subscribed again and was hit with these tactics. Not a happy bunny here! Following on from Caroline’s comment, which I agree with, I unsubscribed from an email list only to be re-subscribed again and was hit with these tactics. Not a happy bunny here!

]]> By: Caroline Middlebrook http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10487 Caroline Middlebrook Mon, 03 Mar 2008 07:47:40 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10487 One comment I'd like to make about the one time offer is that they can easily be abused and some people (well maybe its just me) are getting sensitive to that. Marketers lie. Marketers tell us that an offer will never be seen again and then they send you an email saying "oh our server crashed and we think you missed our special one time offer - here it is again just in case you missed it"! I'm faily sure it was Mike Filsaime who used this tactic. I can't be sure but what I do remember is immediately unsubscribing from that particular list. One comment I’d like to make about the one time offer is that they can easily be abused and some people (well maybe its just me) are getting sensitive to that. Marketers lie. Marketers tell us that an offer will never be seen again and then they send you an email saying “oh our server crashed and we think you missed our special one time offer – here it is again just in case you missed it”! I’m faily sure it was Mike Filsaime who used this tactic. I can’t be sure but what I do remember is immediately unsubscribing from that particular list.

]]> By: Terry Heath http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10488 Terry Heath Mon, 03 Mar 2008 03:56:25 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10488 Yaro, Thank you for the informative article, something I can really see putting into practice. I had been thinking of doing something where there was an OTO after someone opted into something else for free, and this article encouraged me it might actually be a good idea. Thanks! Yaro,

Thank you for the informative article, something I can really see putting into practice. I had been thinking of doing something where there was an OTO after someone opted into something else for free, and this article encouraged me it might actually be a good idea. Thanks!

]]> By: Tom Beaton http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10476 Tom Beaton Mon, 03 Mar 2008 01:59:41 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10476 Some great stuff there. The key is in getting the right OTO, upsells and downsells to maximise conversions and revenue. Almost all major e commerce shops offer something along these lines. Most probably never think about it in much detail or analyse and test results. Some great stuff there. The key is in getting the right OTO, upsells and downsells to maximise conversions and revenue. Almost all major e commerce shops offer something along these lines. Most probably never think about it in much detail or analyse and test results.

]]> By: Chris O'Byrne http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10480 Chris O'Byrne Mon, 03 Mar 2008 01:41:45 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10480 Yes, I know what you mean by not having enough products in the line up, I'm also working on that one. I'll be keeping a close eye on your offerings as I suspect they will be good ones! Thanks for the reply. Yes, I know what you mean by not having enough products in the line up, I’m also working on that one. I’ll be keeping a close eye on your offerings as I suspect they will be good ones! Thanks for the reply.

]]> By: Yaro http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10478 Yaro Mon, 03 Mar 2008 01:37:47 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10478 Hi Chris, I haven't tested in yet Chris although I'm itching to. I'm currently focusing on the conversion of my core offer and once we are happy with that we will look to a possible OTO. A problem I have is not enough product. I don't really have anything beyond affiliate items to promote as OTO etc. I have a vision for a product suite and that will definitely include a tested conversion process, but it's one step at a time in my case. I've seen OTOs everywhere now though and especially if you are not selling IM products I'd definitely recommend using a OTO and upsell/downsell if you have the items to offer. Hi Chris,

I haven’t tested in yet Chris although I’m itching to. I’m currently focusing on the conversion of my core offer and once we are happy with that we will look to a possible OTO.

A problem I have is not enough product. I don’t really have anything beyond affiliate items to promote as OTO etc.

I have a vision for a product suite and that will definitely include a tested conversion process, but it’s one step at a time in my case.

I’ve seen OTOs everywhere now though and especially if you are not selling IM products I’d definitely recommend using a OTO and upsell/downsell if you have the items to offer.

]]> By: Chris O'Byrne http://www.entrepreneurs-journey.com/856/how-to-make-more-money-at-the-point-of-conversion/comment-page-1/#comment-10485 Chris O'Byrne Mon, 03 Mar 2008 01:09:09 +0000 http://candy.become-a-blogger.com/856/how-to-make-more-money-at-the-point-of-conversion/#comment-10485 Yaro, do you use this method in any of your systems? If so, how well has it worked. My gut reaction is that it makes sense and is also something that I would appreciate as a customer. Yaro, do you use this method in any of your systems? If so, how well has it worked. My gut reaction is that it makes sense and is also something that I would appreciate as a customer.

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