Three years ago I began the search for a technology setup to market and deliver my first information product online. Although I made a decision and eventually launched my product, I would continue to change systems as I ran up against problems with the technology.
Gideon Shalwick and I have had a conversation over and over again, lamenting the lack of a truly robust software tool designed for Internet marketers to sell information online.
The ideal system should be able to…
- Handle transaction management, including a merchant facility and paypal, with various pricing options including one off, installment and incremental payments
- Offer an affiliate management tool that is seamlessly integrated, including easy to implement affiliate tools, multiple landing page affiliate links, and tracking that goes beyond just cookies
- Allow you to manage a full launch campaign, including delivery of video, audio and text content, with commenting and sharing via twitter and facebook (etc) built in
- Deliver a very easy to configure, multi-layered upsell and downsell process with one click/one payment functionality
- Give customers access to products incrementally, including multiple tiers of customer type with access to different content, and seamless control of upgrades, downgrades and cancellations (plus integration with the payment system to automatically cancel accounts when payment fails)
- Allow split testing of sales pages and opt-in forms without needing additional third party software
- Integration with email autoresponders and customer relationship management tools
…And so on.
There are so many features you need, and delivering them in an easy to use tool is very difficult, at least it has been so far as no one has managed to nail it yet.
Lately a few packages have surfaced which look like real contenders, and while not perfect, offer some pretty amazing features. I’ll introduce you to three of them in a moment.
Currently I’m using a combination of Clickbank/Paypal with WordPress and AWeber for my products. Gideon added to this list the Wishlist Member plugin for his most recent product to increase the membership site functionality of WordPress to manage his content.
I’m gearing up to do a brand new launch, the first time I have taught a new course now in several years, and as such, I’m going through the process of deciding on what software to use to deliver what I’m going to teach.
Here are the tools I’m looking at, one of which I will use, or I will stick with my current system. Hopefully my decision making process will help you come to a decision on what technology to use for your next information product.
Enter Kajabi – Is It The Answer?
You may have received a few emails lately from Internet marketers promoting the launch of a new platform called Kajabi. It is the brainchild of Andy Jenkins, who with a development team have been putting the final touches on what looks like a potentially very good system.
You can watch a video about it right here – What Is Kajabi?
John Reese (Outsource Force), Mike Filsaime (Affiliatedotcom.com), Jeff Walker (Product Launch Formula) and Frank Kern (List Control) all beta tested the software during a very busy 2010 launch year. I experienced all these launches on the front end, and experienced the back-end of Outsource Force, so I can see what the software can do from a user perspective.
What I don’t have yet is experience with the system from an administrator perspective, so I can’t judge exactly what it does. The videos give away a lot, so rather than me explaining, let Andy Jenkins convince you how good his software is by watching this -
Nanacast – The Proven Performer?
Early in 2010 James Schramko recommended Nanacast to me when I said I needed something that could let me take payments of over $1,000, handle affiliates and offer upsells and downsells. James praised Nanacast, stating he had done almost half a million dollars in transactions through it already, so I was keen to take a look.
I haven’t had a chance to play with Nanacast on a live product yet, though I did take a look at the admin interface and how James was using it. From what I can tell, it’s not the best presented tool, so it can be difficult to figure out how to use it (there is ample support and training however). I suspect as with most software, once you get a feel for the core functions you need to use, it becomes a lot easier.
This tool is available now and has been on the market for a while, so it’s the most publicly tested product of the three I am talking about in this article. As a result I suspect it has fewer bugs and more support materials as other people have no doubt already experienced problems and sought support for it.
If you want to try it out for yourself, visit – www.nanacast.com
FusionHQ – The Best For Beginners?
While Nanacast might need some improvement in terms of usability, FusionHQ looks to make setting up sales funnel processes point and click easy – as easy as drawing a mind map of the sales process you want to complete.
It also offers WYSIWYG (what you see is what you get) style editor for all pages, meaning in theory even beginners should be able to use it to set up a fairly complicated upsell/downsell process.
The problem, as I see it, is in execution of the idea. We are talking about some at times complex processes, so giving people the power to set up and configure variables across different systems and keep it easy enough for beginners to use is a challenge.
FusionHQ may prove capable of achieving this, but like Kajabi, it hasn’t been largely tested by the public because it hasn’t opened to the public yet (at time of writing this).
You can learn more about FushionHQ here – www.fusionhq.com/
So Which One Is Best?
I haven’t had a chance to play with all these systems yet, so I haven’t give you an in-depth review. What you have now is my first impressions of the three platforms I’m considering for my own product.
I lean towards simplicity, which I have done from the beginning of my time selling information online and has served me well, because it allows for a speedier and less complicated execution process, even if you miss out on some features.
Unless I am blown away by what I see in Kajabi or FusionHQ, or I decide I need the features in Nanacast, I will likely stick to the system I am currently using. It’s hard for me to go beyond Clickbank because I like that they pay affiliates for me. All three of the systems mentioned above all require you pay affiliates with a mass pay file (well I’m pretty sure Kajabi and FusionHQ do, I know Nanacast does), which is not a bad option, but I still prefer the Clickbank method.
With Kajabi launching as I type this and FushionHQ coming out next month, we will have some interesting options when it comes to deciding how to deliver our information products. Whether any of these products become the must-use delivery tool for selling information products is yet to be seen.