How To Manufacture Perfect Timing

By Yaro Starak
24 Comments

I remember being on a date with a girl, sitting in my car, working through the usual date questions and chit chat. This particular girl I had met over a year prior, who I attempted to meet again numerous times but somehow we never managed to catch-up. For a while I thought she just wasn’t interested, yet here we were a year later finally on a date.

I won’t dive into the possible psychology behind why or why not this girl had met with me – this is not a dating blog after all – but there is one thing she said that I want to mention.

I asked her why a year ago it was so hard to catch her, yet now she was available. She had a fairly simple response.

Timing.

There wasn’t much more explanation than that, simply put the timing wasn’t good back then, but it was now.

Timing and State

I’ve written previously on the impact of state-based reactions to stimulation when it comes to running an online business.

By this I mean whatever mood or condition a person is in when they come into contact with some aspect of your business, has a very powerful impact on how they react.

This is why copywriting is so important.

Words have the power to transition the state of a person to become receptive to what you have to say. This can mean the difference between a person being completely turned off by your sales page to actually buying your product and even recommending it to their friends.

I’ve noticed state based reactions many times in customer service situations. Often a person is having a “bad day” and for whatever reason is experiencing difficulty with my product. It may not even be my product that is at fault, for example something is wrong with their computer or they are simply using it incorrectly (no doubt possible when in a bad mood!). They then decide to vent their entire calamity in an email to me about how they can’t access my course, or something like this and threaten to tell the world that I am a scammer who rips people off.

If I remain calm and react with patience and help them solve their problem (not to mention let them vent for a while), they will relax and eventually change state. Shortly after they usually write back apologizing for their outburst and explain they were just having a bad day.

You might call this an issue of timing as well. What state a person is in, especially when you want something from them – whether it is a coffee date or for them to purchase your product online, impacts whether you are in the right place, at the right time.

This is why it’s incredibly important to be consistent. In fact consistency may only be important because it gives you the best chance to have good timing.

In marketing it’s said that you need to expose someone to your offer seven times before they will act. This is entirely because of the need for the condition – the state – of your prospect to become congruent with your offer.

Your prospect needs to be in the situation to benefit from your offer (for example, their washing machine breaks down, they need to buy a new one, so now they respond after having seen your advertising countless times before), or finally be compelled enough by the words you use in your marketing, or finally have the cash available, or any number of reasons that could have previously stopped them from making the purchase no longer does.

Is Good Timing The Only Reason Why I Am Successful?

I’ve often had people claim that I am successful because I had good timing when I started my blog.

I was one of the first people to write about making money online, and thus cemented my position as a leader. I can reap rewards from first-mover advantage.

I heard this assumption again when it came to the release of my free report, the Blog Profits Blueprint, and my follow-up course, Blog Mastermind.

Both these resources were some of the first training materials released on how to make money with blogs in these formats. Before this there wasn’t a report or course taught by a blogger who had walked the path to profit, who then sold it using traditional internet marketing methods like a launch process. Obviously today there are many alternatives, but I was one of the first.

I’ve even had my father explain to his friends that I had good timing and am successful because I was quick to take advantage of the internet and teach how to make money online – a very lucrative market – and I’m not entirely sure he even understands how I did what I did!

So am I only successful because of my timing?

I think the answer is that yes timing definitely helped, but there is a lot more to it. It’s possible to manufacture good timing and just as I stated with the power of consistency, you can be in the right place at the right time over and over again if you simply do a few things right often enough.

The Key Ingredients Of Good Timing

Clearly timing is important to the success of your blog and your online business. Let’s take a look at some of the ingredients I believe are necessary to place yourself in the right situation at the right time…

1. Offer Value

Before you consider how to have good timing, you need the most important ingredient – something people actually want.

No amount of good timing matters if what you provide or how you provide it results in little or no value, or very few people actually want it.

I would hazard to say that this is in fact the most important ingredient for good timing.

Since I started blogging I’ve seen many a person come along and start teaching how to make money online. Most of them fail to gain traction or give up long before they have a chance to. These people usually don’t have anything different to say and they do what’s been done before. There’s nothing unique or special about them, and they don’t put in the time to stand out.

Pat Flynn is a great example of someone who entered my market and in a relatively short time has become a leader. Why did he succeed? Because he was already successful. He had a unique story of how he was making money, and he was willing to share it completely out in the open on his blog, and do so with more energy than most.

Pat’s case certainly refutes the argument that I only succeeded because I was one of the first into my market. Sure I enjoy leadership status because I was early, but he’s nearing a consistent $20,000 a month from his blog simply doing what all good bloggers do – sharing his unique stories – and has become a leader in a market already full of leaders, years after I started.

2. Bring Something New

What makes Pat different is he had something new to share. If you want to have good timing, you need something new, or at least a new take on something already proven successful.

You can replicate success patterns, that’s a sound strategy everyone should use, but when you do, the basis for what you offer needs to have something special about it that no one else has.

That might be your story, or your style, or your experience, or your personality, or your technology, or your situation, or what you are doing – whatever it is, it needs to be unique.

When I started I was unique because I had done things other people hadn’t and I was talking about ideas other people weren’t, using a relatively new format – a blog. I was reading books and sharing what I was learning. I was telling stories about businesses I built in the past, what had worked and what hadn’t. I was sharing every single day and using my own voice to do so, which made me unique.

3. Become Prolific

Did I mention that I was sharing every single day on my blog when I started?

Yes, that’s another key ingredient for having good timing – you need to be prolific.

Oftentimes you won’t get the result you want simply because you haven’t reached enough people or you failed to reach a certain person. Being prolific spreads your message further, it results in your presence expanding, it demonstrates your credibility and devotion to your craft, it’s a representation of your passion and your passion is addictive to others with a similar passion.

A while ago John Reese coined the phrase to “own more of the internet“. This means you have more pages out there, more of which can be pulled up in search results. With more content you cover more topics which means you answer more questions.

If you want good timing, give yourself the chance to be in the right place at the right time by being in more places at once.

4. Speed Of Implementation

Good timing is still about time. Although I’ve revealed other variables that help you manufacture good timing, sometimes good timing simply is about doing something at the right time quick enough to be noticed.

The first-mover advantage is a real advantage. If you have something of value and a unique delivery of that value, you’re willing to work hard and become prolific, then being the first person to do so definitely is a good idea.

Acting quickly is another way you give yourself a better chance of having good timing with one idea because the quicker you can test ideas and fail, the quicker you will find one that works. Failing fast is much better than failing slowly, and if you believe that failure is just learning what doesn’t work so you get closer to what does, then the quicker you do this, the better.

Good Timing Is Just A Limiting Belief

If you consider that you need good timing or put another way – good luck – in order to succeed, then you’re immediately taking away your power and handing it over to chance.

I don’t know about you, but I prefer to believe that I have the power to control whether something will work. Whether that is true or not is up for debate, but given you have a choice over how you believe things work, I recommend you decide to be in charge of your own good timing by leveraging the concepts I’ve outlined in this article.

If you don’t, then you’re going to reinforce a belief that in your life you will only be successful if you happen to be in the right place at the right time. Why not make that place and time become wherever you are right now and whatever time you decide to take action, which should always be today.

If you enjoyed this article, please tweet it, you can share it on Facebook or on your preferred social network. And of course, if you haven’t done so already, please join my email newsletter on this page (enter your name and email at that link to join).

Yaro Starak
Keeping Time

About Yaro Starak

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

Follow Yaro

View Yaro Starak's profile on LinkedIn
Follow us on Instagram

Share This Article


24 Comments

  • Another element of manufacturing good timing is making things pressing. If you have something to offer and you make it clear that it’s going away soon, ok timing quickly turns into great timing.

    One time I told a girl that I wasn’t going to wait any longer for her to make up her mind about dating me…so she agreed then and there to give it a shot.

  • Hi Yaro,
    I really enjoyed reading this post. Thanks!
    Great to see you reinforcing the importance of authentic story as an element of great marketing.
    I believe it to be one of the cornerstones of being successful in any business.
    Some more thoughts….
    http://www.etchd.com/implementing-the-five-easy-pieces-of-marketing/

  • Great story about the date and timing, and as they say, timing is everything. Pat Flynn sure has made his presence known hasn’t he. I think there’s a matter of luck involved but also a n amount also of being int he right place at the right time. His was being in the architectural field, and putting his notes on a blog. Who’da Thunk that would make him a blogging sensation? He took it and ran like he stole it, and is still going. Kudos to Pat Flynn!

  • This is a great post. It is all about timing for anyone. We are all not ready to take action at the same time… even sometimes when we plan it. So, when you are ready manufacture your time… that is a great thought. Make it a great day!

  • I must say that you had mentioned very good points. It is up to us that how we manufacture time for the important things and how we utilize it.

  • Rob

    Hey Yaro,

    I heard something about timing and emotional state written by Napolean HIll a long while back that mentioned concepts of reconstruction a person’s emotions before you offer them your perspective or in the case of business, a product of service.

    Apologies that I can’t remember more, but his books are filled with sheer volumes of information when it comes to psychology.

  • I think, timing is really important if you want to be the leader in a specific field. But I don’t think it’s really crucial to success. Crucial to success are the factors mentioned above: offering outstanding value, being prolific, being creative and inventive… Often, it’s surely easier not to be the first in the game, because that way you can avoid most of the mistakes the ones who entered the market before you already made.

  • Yaro I agree that your timing was a factor in your success online. You were an early adopter of a growth trend, namely blogging.

    There was a lot more than that though. You were able to grow and develop as a writer.

    Take a look at your first dozen posts compared to the posts that you write today. The difference is like night and day. Who would care about Better Edit today?

    You also minimized the importance of timing because you were consistent and persistent. In essence you were always on and available.

    Thousands of blogs started before you started yours and are now dead or extinct. Some were even bigger than your blog such as Dosh Dosh.

    You extended your reach or leveraged your influence by building an email list which is something that Maki and bigger bloggers didn’t do.

    Your blog, your email list and you over the years have earned trust, credibility and reputation. The Yaro brand is now a business with good will.

    You moved up the money chain by developing a unique and useful product at the time that the market wanted it (Blog Mastermind).

    Your own product paid off more than a blog with ads and affiliate links on it so basically you diversified your business.

    You couldn’t achieve the success that you’ve achieved on your own so you built relationships and partnerships with those that could help you.

    Yaro how did some of your launch partners come on board with Blog Mastermind?

    With Mike Filsaime, did you take one of his courses and network with him from there? What about John Cow and John Chow?

    Thanks for the inspiration Yaro!

  • It’s human nature that we become instantly aggressive and start blaming others for things. With your customer service example, yes, normally customers will apologize if it was their fault. I agree that good human behavior can change the state of mind.

  • Hey Yaro,

    When you’re talking about being prolific, do you mean that you just need to spread yourself across the net as much as you can (i.e. expand your reach whenever possible)? If that’s what you mean from that, I agree. I think things really start cooking once you find the people and bring them to you, rather than waiting for the people to find you, because that may never happen. And, you’re right – Sometimes, timing is everything!

    • bob

      i dont understand how to manufacture perfect timing i mean its all about timing isint it

  • Interesting story about timing. I agree somewhat and then not. We all like to think that we control our fate completely and utterly. But timing is relevant. Poor timing can destroy a business. I learned this from my Grandfather who was a cigar manufacturer. What he taught me was this: good timing can’t “make you” but bad timing can really hurt you – and in extreme cases – destroy you.

    My Grandfather was very successful. For him it was 70% perspiration with a big 30% dose of good timing and luck. He pointed to three incidents where he was lucky.
    1. He had 10 years to establish his business before the Great Depression.
    2. He had about 8 years to establish his business before type I diabetes nearly killed him. The business was off the ground and he was able to slow down.
    3. When Castro took Cuba – his 5-year tobacco supply was confiscated. For reasons known only to Castro – the tobacco was released back to him. It prevented him from losing everything since the cigar was a pure Havana blend)

    Now, navigating the mess that was the Great Depression took a lot of business savvy and guts. He actually ended up giving cigars to tobacconists who were in no position to pay him. He kept them alive and at the same time he built up brand recognition. Customer service – and I see that in your programs – was always #1 with him. Since they were the only cigars in many stores during that era – the brand became well established. However, he wouldn’t have been able to pull that off if he hadn’t had that 10-year lead time.

    He also credited some of his sustained success even in the depression to the fact that he sold cigars not automobiles, houses or fur coats. He had friends in those businesses and they all went under. Even though they were solid business men.

    His company (according to the family) was 2nd biggest cigar company in the US during the 1940s-1950s. In any case, most in the US over about 40-45 would recognize the name. So he was no slouch.

  • Great article about timing, really enjoyed it, but for me timing is important if your sat on the latest new thing, for sure get it out there quickly, but i believe that the consistency is as big a key, also the new edge, If you always deliver great value with consistency and as you said branch out as much as possible and cover more of the web I dont think your timing will be bad.
    If it takes 7 sale attempts before someone buys isnt it more persistance than good timing

  • I think “timing” must be one of the most obscure concepts, next to “having it” and “x-factor. It’s most often a substitute for the concept we’re all trying to ignore: luck. No one wants to depend on luck with their business.

    Consistency is not so much a way to manufacture timing as it is a way to bypass it. Being always there is indeed a way to be there at the right moment. Unfortunately, like money, time is a finite resource. We can’t buy all the guitars in the world in order to hit that magical tone, and likewise we cannot be always be “there” especially if we don’t know where to be.

    So I will consider this as a different angle to the core concepts of good business practice, which Yaro as always nails down with great precision.

    Also the choice to think positively is a courageous and motivating message from Yaro, especially to someone like me, as you can read from my ever skeptic but still appreciating comments.

  • Thanks for sharing your story and of course the timing that you also put into. I believe that timing is also planning so it is the moment when you are ready to achieve what you want then you probably and undoubtedly do what you can do to achieve success in everything. When you are in a business you plan first, right? when you have a plan already and you want to compete or go to the direction you want then you know that it’s the perfect time to make things happen. When it’s perfect timing everything is positive and that is the reason why we are so encourage to do what we have to do.

  • Timing really is everything. Like in your examples, many important things can be made or broken based on good or bad timing. Meeting someone to strike a deal can work out wonderfully if they are in a good mood, as people tend to be more giving when they are happy, for example. And in your case, being a pioneer and seizing an opportunity at the right time is very important and you deserve your leading status as a result of it. We must all keep our eyes and ears open to make sure we are poised and ready to ride the next big wave when its time comes.

  • totally agree – that is why it is said that success is skill meeting opportunity / timing . . . timing can strike at any point, but if you are already on the right path, using the opportunity to propel yourself is very easy (i.e. the Pay example)

  • The right timing is so important.

    Why didn’t you get that job?

    Why didn’t you succeed with that person?

    Timing.

    In fundraising, we say, to get a large gift, the right person has to ask in the right way at the right TIME.

    Mazarine

  • I really like this post ,,, I used to hear Anthony Robbins talk about state but i like your detailed input on how it affects online decisions …
    and of course everything IS timing
    thanks

  • […] other day, Yaro Starak shared his take on good timing: Good Timing Is Just A Limiting […]

  • Thanks for the post. Timing – such an abstractive but such an important thing for all. Really enjoyed the post, and thanks for giving me the opportunaty to get some clarity in it.

  • This is a great article. Very informative. I think timing is essentially luck. You can do all the market research in the world but there are so many unknown variables that you could never possibly account for. If you have “good timing” and enter the market when it is in it’s beginning stages you are hoping that your move will pay off. If your move pays off you are lucky because the market could have taken a turn for the worse and your business idea could have been crushed. To succeed in the business world you need to be smart as well as lucky.

  • Yeah, I think everything has it’s own time. Timing. Everything will fall into place when it’s its time.

  • Yaro, you are the master of clear direction and precise action. I love reading your blog. thanks MP

Leave A Comment

Your email address will not be published. Required fields are marked *

Follow Yaro: Email | RSS | Facebook | Twitter | Google+ | LinkedIn | Instagram | YouTube

Don't show again | X

Follow Yaro On Facebook

And learn how to build a better blog.

Follow Yaro Starak Facebook