The reason I was willing to spend an entire hour watching the video is because I’m actually making the decision right now as to what system to change over to for my next training product. The choice of what system to use is a big one as changing is a serious hassle, so you want to choose one that does what you need it to and stay with it long term.
After watching the video I have to say that right now Kajabi is a front runner, it actually made me excited about using many of the features, and that’s a rare thing when it comes to technology.
Credit has to go to Andy Jenkins for yet again creating a marketing video that is brilliant, at least brilliantly targeted at me, an information marketer. I’m the perfect type of client for this so naturally the content got me excited and Andy, being an information marketer himself, knows exactly how to push all the right buttons.
Since you might be wondering what’s the big deal about Kajabi and what features I liked, I’ll give you a break down of my thoughts, including the pros and cons so you can decide whether to use it yourself.
What Is Kajabi?
Before I tell you what I like and don’t like about Kajabi based on what I know so far, I should point out what exactly the service is designed to do.
Kajabi is a hosted platform for marketing, selling and delivering information products online. It provides a platform for hosting content, like videos, audios and text documents, which are delivered using some proven templates, such as the video squeeze page and sales page for marketing the content, and a membership community area for delivering the actual product.
Rather than me go through the entire set of features, you’re better off watching the video if you want a more in-depth look. You can do so here –
Let’s start with the good points, in particular the innovative features that really made me go – that’s cool!
I liked that Andy Jenkins and his development team are information marketers themselves, so they know and have experienced what problems info marketers face and have added really cool features specifically for some unique situations.
Kajabi was tested on some pretty huge launches this year (2010), including John Reese (Outsource Force), Jeff Walker (Product Launch Formula), Mike Filsaime (AffiliateDotCom) and Andy’s own Video Boss launch.
I like that the platform runs off cloud hosting so you don’t need to look for any special media hosting in addition to what you are paying for.
The ability to time the release of email opt-in boxes on squeeze pages is cool, so you can allow people to start watching your prelaunch videos and at certain key times in the presentation, once they are hooked, you can request the opt-in (it’s a bit sneaky though, but completely optional, and is worth testing – I bet it would increase conversion in most tests). If you don’t understand what I mean here, watch the video and Andy shows you exactly how it works.
Similarly to the opt-in feature, I like that you can delay revealing the “buy now” button on sales videos, which forces people to watch the sales video (or a portion of it) and learn about the product before they can buy. This can reduce refunds. Again it’s optional in Kajabi and again watch the video if you don’t understand what I mean.
I like that Kajabi allows you to drip feed the release of content in a membership site based on a time delay, so you can give members access weekly or monthly or whatever duration you choose. If they haven’t been a member for long enough they won’t have access to certain parts of the product. This is a feature available in many other membership site scripts, content management tools and I’ve done it using just Aweber with my courses, however the Kajabi implementation was very clean. I love how it shows what content is coming up and how many days they have to wait before they can access it. That’s powerful for retention. Take a look at the video to see what I mean.
Kajabi contains some pretty cool community management tools, allowing your members to signify whether comments left to content are just comments, or questions or answers to questions. This can then be filtered so you can easily see what questions are waiting for you to respond to. You can also highlight answers offered by other members to reduce your workload. Community has become a really important stick factor for keeping members involved and thus not cancelling or refunding, so making this aspect of your membership site easier to manage is a helpful feature.
The function to not allow people to download video files until after a certain period of time is interesting. I’ve never been too concerned with people stealing my content, for example buying my product, downloading all of it, then asking for a refund. I figure there are a few bad apples in every bunch and you just have to accept that. That being said, I know a lot of people like to have features to discourage this problem, so Kajabi’s ability to switch on the download option until after the refund period (they can only stream videos before that), will be well received.
I was initially told that Kajabi has no affiliate function, or a shopping cart, or split testing – all features available in other tools like FusionHQ, but towards the end of the video I was pleased to see that all of these features are available or coming soon as add-ons you can pick and choose to apply to your Kajabi account.
This is just a handful of the cool things I saw in the video. Bear in mind I have not actually tested any of these features in action on a live product, so the next step is to actually use the system and see how easy it is to implement. I’ll be playing with it over the coming weeks, and I recommend you do so as well.
Alright, so what don’t I like about Kajabi so far?
I don’t like that all the hosting is on the Kajabi platform. This of course is a good thing too, because it means you don’t have to worry about it, and the promise of cloud servers is great, however the “all your eggs in one basket” situation is scary. Even now I have my sites hosted across three different servers and my media files on two different cloud servers, this means it’s highly unlikely everything will go down at once. Of course the same has been said about cloud servers in general, which is what Kajabi uses, so perhaps this really isn’t a big concern. Time will tell.
Testing is another issue. Although I liked that they BETA tested with some big launches, things will be different with thousands of clients joining the service now that it is public. Personally I’d prefer to start using a service like this after about a year of public release so I know the bugs are ironed out based on a lot of people using it. However I want to use it now, so I’ll just have to take the risk and hope Andy’s team are up to scratch at fixing any problems quickly.
I was pleased to see add-ons, and I like the idea of bespoke options for things like the affiliate module, shopping cart, etc, since you may not use them. However if you do want all these features and there is a fee for each add-on, I can see Kajabi becoming quite a costly service.
Kajabi, which comes with some great templates, may become so ubiquitous that eventually it’s widespread use could hurt your product’s image. Personally I don’t think this is going to be an issue because the system seems 100% customizable, so you can have your designer create something completely unique if you’re worried about being “just another Kajabi product”, but I know some people are concerned about this, so I’ll bring it up.
Price could become an issue if you are a heavy user of data. The basic packages come with some a reasonable amount of bandwidth, but if you start using much more, you will incur a cost. That being said, if you have a lot of people using your files, data cost is going to be an issue no matter where you host, and I don’t see Kajabi as priced much different to other services when it comes to bandwidth allocation, especially considering the tools you are getting.
I can’t see that many “bad” parts of the service, at least so far. With some testing, especially given the large userbase that has no doubt flooded the service since it opened, we will get a good feel for how stable it is.
I’d still like to see how it inegrates with Clickbank and Paypal. I want to see how it handles upsells and downsells once the shopping cart add-on is available, and I’d like to see how the affiliate system works.