When it comes to running an online business, it is extremely easy to get caught up in the numbers game. I’m the kind of person who is fascinated by numbers. I like to keep up to date with how things are going with my sites numerically. I’m always interested to know…
Going beyond those stats, I also like to know how much money I’m making and how I’m making that money. Which affiliate campaigns are productive and which aren’t? Are people purchasing the services or products that I have to offer?
There are different views out there when it comes to checking your business stats. Some people just don’t care, and figure that as long as they are making money, they are fine. Others kinda care, but don’t take the time because they’d rather be doing something else. For me, I like to keep a very close eye, for the following reasons:
Ok, so I’ve already covered why I believe it’s important to keep track of these details. However, if you are anything like me, this can lead to a significant problem.
I love checking these stats so much that I’ve spent a significant amount of time logging into my various accounts reviewing the numbers. I’ve down right wasted a TON of time probing into a bunch of minor details, getting excited about little bumps here and there, wondering what’s wrong when there is a decline in some area.
As you can imagine, this can be quite tedious and time consuming, and for me, this was definitely the case. I eventually came to the conclusion that it had to stop. The amount of time I spent was not resulting in enough of a profit to justify spending the time. It became an issue that needed to be dealt with.
At that point, I decided to continue checking my stats, but in a more efficient way. I decided on 11 different key metrics that gave me an good overall view of where my business is and where it is going.
Those metrics include things like…
When I wake up in the morning, after taking care of my preliminaries, the first thing I do is log into my various accounts and fill the details from the previous day into my spreadsheet. I have the spreadsheet set up to automatically produce graphs so I get a visual image of where my business is, where I’m making money and what areas of my business aren’t doing as well as I would like. I can also see what percentage of my income comes from certain affiliate promotions vs. products and services.
I’m a very visual person, so having those graphs really help me to SEE where I am, and that comes in very handy. Not only that, but having ALL the important details in ONE place has turned out to be quite valuable.
The entire process of logging into my accounts and entering the important details literally takes me around 5 minutes every day. However, I get significantly more value from this system than I’ve ever gotten before when I spent a lot more time logging into those accounts multiple times in a day. I can take a quick glance at this spreadsheet at any point and get an almost immediate overview of where my business is and how it has grown.
If you have a virtual assistant, this would be an ideal thing to have them work on and update for you. I have my assistant take care of adding the details into a spreadsheet that I uploaded into Google Docs and that works perfectly.
Umm . . . Yes! It does takes some time to get it set up, but it’s definitely worth it. Here are the steps for you to take if you decide to do something like this:
The details you track probably won’t be the same as those I track, and that’s fine. However, I’m sure you can see how this can be very handy.