I was listening to a fantastic call from Jeff Walker about email list building. Jeff’s the guy behind Product Launch Formula, the system I followed when launching Blog Mastermind and in my opinion a must have home study course for any person who is planning on releasing a product online (you can read my PLF review here).
Jeff does bonus calls now and then for his paying clients and they are always great. This one was particularly cool because I love the topic of email list building, but also because Jeff went into detail about a simple formula he uses to start niche businesses using blogs.
Here’s how the formula works:
- Jeff uses the WordPress platform, like most good bloggers do, to run his blogs.
- You pick a niche topic and aim to produce one article per day. Jeff actually timed himself how long it took to write a short 250-500 or so word article - he got it down to 12 minutes, so clearly this is not too hard to do. You don’t need to write 1000+ word monster articles like I do if you are to use this system.
- Your goal with each article is to rank well in the search engines for one key phrase. That’s one article ranking well for one phrase. To make this work you have to do keyword research to find the keyword phrase and then use that phrase in the title of your blog post. Jeff suggested the WordTracker keyword service for keyword research (you can use the WordTracker free keyword tool too).
- With the help of pinging, which comes as a default in WordPress and by submitting your blog sitemap to Google Webmaster tools you can get your blog into the search engine within 24 hours or a few days at most.
- You must have an email opt-in form on the blog and your goal is to get at least a 10% conversion rate, which is fairly easy with a well incentivised and free email newsletter (offer a report or content of some kind in exchange for the opt-in).
After a month or two you should have at least 100 visitors a day coming to your blog from organic search results (bear in mind that’s only if you stick to the one article per day formula), which is 10 opt-ins to your email newsletter per day. That totals 300 email subscribers per month and 3000+ email opt-ins per year, and as Jeff states - that’s a business.
With an email list of 3,000+ you have the basis for product launches, or affiliate marketing, or a leverage tool for joint ventures or all kinds of things. Jeff explained you won’t get rich quickly with this method, but it’s good honest email list building and you can create a thriving niche business using this model. With 3000 prospects you should be able to get at least 100 customers (a 3% conversion rate) and if you are selling $20 products, that’s still $2000. Release one product a month and you have yourself a salary sized business.
Not bad for one 12-minute blog article per day!
Yaro Starak
12 Minute Article Writer
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Hey Yaro,
Interesting post, especially in light of the trend for a lot of bloggers toward less frequent, longer posts these days. I guess the lesson is to fit the method tightly with the goal of the blog.
THanks for sharing!
[…] actually grounded in reality. Yaro has one tonight that’s worth a read, though. Check out How To Launch a Niche Blogging Business. Tags: Blogging, Make Money Blogging, Yaro Starak Related PostsGreat Things I’ve Read […]
Great advice. I currently use Aweber on my hookah business website. Would you be interested in doing an interview about the Hookah Lounge industry. It is a very profitable business to set up and costs very little. Thanks - John HookahBusiness.com
12 minutes? Holy cow, that’s fast.
From the time I start thinking about it until the time I post it on my blog, I usually spend at least two hours on each post. But, like you, I have a penchant for 1000+ word posts
Just out of curiosity, how does Jeff rank for those terms without any links from authority blogs? Or was that also part of the strategy?
I’d say: That’s fast food business. Writing one article of 250-500 words a day in 12 minutes is impressive. We often hear that “Content is King”, here, “SEO is king”. I’d be curious to see the quality of what’s being published daily. But hey… I understand that the point is to rank and to convert, so that’s probably a good methodology. And by ranking in organic, there’s no waste of money in AdWords, so it is even more profitable.
This is exactly what I needed to know for one of my niche blogs. I never thought of the email capture but now it seems so obvious!
Well I’m bummed now!
After reading your article Yaro, I now know how dismal my conversion rate is for my newsletter. I’m only averaging 2.5%! Looks like it’s time to re-think my offer.
Thanks for a great article.
interesting and smart approach. looking back i have done about 70% of this, just need to get them to join an opt in list and give something away.
Nice post. I know this is a little off-topic, but I was wondering Yaro, how you get the little “Ads by Feedburner” thing at the bottom of your RSS feed. Looks a nice little addition that I would love to add to my blog.
Cheers,
SF.
SpanishFry, you might want to check out these
http://blog.fedafi.com/category/rss-feed-advertising/
http://www.text-link-ads.com/feedvertising/
Hope this helps
Excellent stuff Yaro, a little bit different from the pillar article approach in your BlogMastermind series and a different outcome. Niche blogging is probably the best wy to get read and affiliate sales the best way to make money. A powerful combination!
Useful stuff, blogmastermind is indeed a great prove of niche success.
What a good post! How many newsletter subscribers do you currently have for entrepreneurs-journey.com? I am one of them!
Thanks dude!
[…] fact, Yaro Starak has an interesting post up now of a conversation he had with Jeff Walker about launching and rapidly building a blog audience in anticpation of a product launch. According to Yaro (who is quoting Jeff), if you post short […]
I haven’t listened to that phone call yet since I couldn’t get it to download to my mp3 player for some reason. I really need to get around to doing that.
Maybe I’ll burn it to CDs and listen to it on my drive up to my folks for Thanksgiving this week…
You have to remember that this technique won’t build an authority blog, but that’s not the strategy. It’s about tapping into long tail keyword phrases, one article at a time.
I personally prefer the authority blog path, but obviously that takes more work and more time, but the rewards are more significant too.
For example, the writing I do here at EJ could probably be broken down into maintaining three niche blogs, writing three small articles a day to each blog. I could potentially make much more money that way, but I wouldn’t enjoy it as much.
This is a great strategy to test though if you are new to blogging and don’t want to throw yourself into something until you test it. If you can get 100 visitors a day and a 10% opt-in rate, then you should be able to increase that over time and go deep in that market, if you decide that’s what you want to do.
Monika - Thanks for your help. I think I joined up with textlinkads.com but they haven’t yet approved my blog. Not sure why…
This is an eye-opener Yaro. Thanks.
I’ve been struggling to make my blog noticed for awhile only to discover I am doing it the wrong way.
Again many thanks!
Interesting method… provided bloggers are not mechanized making 12-minutes posts without passion. Because the passion about the topics is really important too.
Just my 2 cents. I would use the timestamp feature in wordpress and create a weeks worth of articles over a day or 2. That way you are not rushed or pressed to get a post out on really busy days.
My quickest post has been 20 minutes, so I still have a bit of work to do.
Hey, Yaro:
Great tips for all!
In Q1/07, Greg and I managed to achieve a PR 3 with a brand, new site at BlueSkyBrothers.com.
We submitted an average of 2 articles/day, 5 days/week (we caught-up on our Z’s over the weekends).
By April 1st, a “3″ was no joke! LOL
Happy Blogging!
JerryWFranklin
I’d hate to admit how long articles even that short would take me. Still, I have been having similar thoughts for niche or microniche blogs.
Excellent for first blogs.
Also for a good approach for multiple blogs.
If one’s creative flows better on multiple canvases at once, this would certainly allow an author to blog with some quality and success in different niches.
And could serve as a template for an authority blogger’s secondary efforts elsewhere.
Thank You.
Around the Net - 12/1/2007
Been a few weeks so I have a nice set of links for this weekend! Don’t miss them!
How to launch a niche blog business [entrepreneurs-journey]
20 best blog directories [Search Engine Journal]
Blogs in 30 day cycles [Dosh Dosh]
Make money online a…
Yaro,
I listened to that call just the other day. I gotta go back and take some notes!
My system for blog posts are:
1. Pingoat
2. Onlywire
3. Stumble
4. Twitter
5. Delicious
6. Maybe shoot a quick video on the topic and throw it through TubeMogul.com & HeySpread.com to send it to all of the video sites.- for more links.
It’s been working wonders for me lately.
Cheers,
Chris
Hi Yaro,
Very interesting tips , Thanks for share.
Hi Yaro,
That’s a nice basic system, but I’ve found it’s easy to get 100 visitors a day within a week using social bookmarking and web2.0 sites.
Thanks for sharing though, it’s good to help others.
Andy
I highly recommend Jonathan Leger’s Instant Article Wizard. The software quickly searches the major search engines for phrases and sentences containing your keywords, and then creates an instant, unique and informative article of 250-500 words.
Thanks for the tips,
Erik James
http://www.listbuilderpro.com
Wow… What an interesting approach. I like the idea of building a list and having those loyal customers with you. Building a relationship with your customer - a good relationship, can be one of the most powerful things any business owner can do. It’s so important. Anyway, great pointers. As for writing the articles, there’s actually some software out there that can help you write them, which should cut down the time even more. So great stuff. Anyways, take care.