I’ve been involved in internet Marketing since January 18th, 2011.
Since I started, I’ve had the privilege of taking part in a number of online courses that have given me a solid Internet Marketing Education. On the other hand, I’ve also purchased courses that just didn’t live up to the awesome sales page (and trust me, in some cases, the sales pages were simply amazing).
Anyway, as an internet marketer who loves to learn, I found myself taking a bunch of courses just so that I can learn as much as possible about this dynamic thing called the internet. In the past, I’ve found myself spending hundreds of dollars a month, and in some cases, over $1000. Why? Because I believe that in order to stay on top of the game, you have to know more than your competitors. It gives you that competitive edge.
Was it worth it? In retrospect, I would say a definite Yes. I’ve learned so much, and get joy from sharing what I’ve learned with others, as you’ve seen from my past articles. But there was a problem.
I’m pretty sure that this is a very obvious: Every dollar you spend is a dollar you no longer have. In other words, it’s a dollar that you can’t reinvest into the growth of your business, and the lifestyle you are trying to live.
I also realized that I became pretty knowledgeable about internet marketing, and that a lot of the info I was getting in the courses I continued taking, was info I already knew. So I decided to do something “drastic”…
I remember the day. I was on the phone with an Internet Marketing buddy of mine and we both decided that we were going to cancel every program that we were a part of (well, almost), and focus on optimizing what we already had. We were going to perfect what we already knew, adding on little bits here and there.
I quit every program except one – Mixergy Premium. Allow me to explain why…
I first got introduced to Andrew Warner and Mixergy sometime last year. I’m not quite sure how I stumbled onto the site, but I’m sure glad I did. As Andrew puts it, it’s the “Home of the Ambitious Upstart”.
At Mixergy, Andrew interviews entrepreneurs almost every day, from all over the world, asking tons of questions about how they started their business, what their businesses are about, where their businesses are going, and what average people like you and I can learn from what they have done to grow our online businesses. What I really like is that he has a way of probing to get them to reveal stuff that the average person wouldn’t get them to reveal.
His interviews are available as a podcast, and this is the way I choose to consume them. For me, it’s extremely valuable for a number of reasons:
I had just gotten into podcasting, and was about to start doing interviews more often. Since I had learned so much from the interviews he did, I was inspired to do some of the same kinds of interviews to benefit my audience. The cost for the course was $49 and it seemed like a Sweet deal. So I jumped at it.
I signed up for the course, and spent two hours going through the info. Let me tell you – it was awesome. Let me share some of the tips I picked up from his course with you:
In addition to those tips, he also gave templates of emails that can be sent out at various stages to make the process easier and a bunch of other advice that would take too long to get into in one post. All in all, it was the most step-by-step, thorough information I’d seen on the topic.
I decided to implement what I had learned from the course, by testing it on him. I sent out an email, requesting an interview, wrote up my opening statement, had a defined purpose of having him share tips on how to conduct successful interviews, asked my questions and listened to what he had to say.
Because of what I learned in the course, I was very confident in what I was doing, and the result was awesome. It was the best interview I had ever done up to that point, and I’m saying that based on the feedback I’ve received from many sources. Not only that, it was one of the most popular interviews I had done.
(Editor: You can also listen to Yaro’s interview with Andrew Warner)
A few weeks later, I saw that Andrew was releasing a course on using Facebook to connect with your audience. When I hear this, I got very excited. Why? Because I had set up a Facebook page for my Biology website, and was using it regularly. However, I just wasn’t seeing the type of engagement that would get me excited. I was obviously not doing something right.
Then I took the course, and learned a few tips. Let me share some of those tips with you:
I know what you are thinking – those are some pretty simple tips that probably won’t make a huge difference, right? Wrong. I started implementing those tips and my engagement went up immediately (literally). I went from one or two likes to my status updates to 10 to 20 responses as soon as I started doing those simple things.
Needless to say, I was sold on the courses that he was offering, because they were simple, step by step, and easy to implement. Not only that, but I was able to SEE the difference it was making in what I was trying to accomplish online.
Then I saw Andrew was doing many courses where he’d bring in different marketers to deal with specific topics. You could buy the courses individually as I did, at a price point of $49, OR you could pay $25 monthly for access to all of the courses he released.
I jumped at it and subscribed to his Premium membership, because the cost was less than I’ve paid for most other membership site, and offer a ton of value. Here are a list of some of the courses he’s released:
These courses are taught by experts from a wide variety of niches, and are guided by Andrew to make sure that it’s as practical as possible so that you can walk away from each course, take action and see changes (sometimes instantly) in your business.
Mixergy Premium isn’t for the absolute beginner. It doesn’t teach you how to set up your blog, and get your stuff going. If that’s what you are looking for, you should probably look somewhere else.
Instead, it’s for the person who already has an online presence that’s looking to take it to the next level. It’s for the person who, like myself, is tired of looking in a bunch of different places for courses on various topics related to growing a business.
It all depends on how you look at it. One potential problem is that it isn’t about any one specific problem. If you are looking for an Affiliate Marketing course specifically (just as an example), this isn’t the place to go to get a 6-month in depth handling of just that topic (for example). If that’s all your looking for, them Maybe Mixergy Premium isn’t for you.
A lot of information products that are currently on the market give you a lot of theoretical stuff. However, theory means nothing if you don’t know what to do and knowing what to do means nothing until you actually do it.
Mixergy Premium does very well on giving Actionable content. Andrew has connected with people that are among the best at what they do, and gets them to share information that most people couldn’t get them to. Of course, he can’t do the work for you. That part is up to you!
Yes, I have canceled everything else, but this is one I’m sticking with. The truth is, I will never be able to implement EVERYTHING that is taught in Mixergy premium, but I know that whenever I need it, I will have access to a great resource that will serve me for many years to come, and always have content that I can use to help take my business to the next level.
Would I recommend Mixergy premium to someone else? I think it’s pretty darn obvious that I think Mixergy Premium is great. If you are looking for ideas and actionable content on how to grow your business, check out Mixergy Premium today.