Comments on: What To Do About Google AdWords New Feature ‘Automatic Matching’ and a New Web TV Show from Andrew Lock

By: JuLie Booz

JuLie Booz — Sat, 21 Jun 2008 15:23:23 +0000

The information here is very good and very well written. Thank you for putting this together.Perry Marshal advice on adwods is invaluable to a newbie and the advanced marketer as well. When one’s attiude is helping others FIRST then we all succeed.

By: Eva White

Eva White — Thu, 19 Jun 2008 06:02:55 +0000

Must check out the cousre by Perry and subscribe to his newsletter. What all I read here plus his glowing review from you makes it worth checking out.

By: Yaro

Yaro — Sat, 14 Jun 2008 02:48:46 +0000

I’m pretty sure Automatic Matching is still active Chris – Follow the steps Perry mentions to find where the setting is.

By: UK Business Coach Lee Duncan

UK Business Coach Lee Duncan — Fri, 13 Jun 2008 17:49:15 +0000

This is such a great article! I got Perry’s Adwords book about 2 years ago and it is brilliant.

Last month I was talking to one of my long-term clients about their profit margins and found they had fallen. Digging into it, we found the culprit was a Google special “free offer” to review their campaign. The “optimisation” that it did turned on the ads in all kinds of places that didn’t produce buyers.

I told them to turn off the “optimised” bits and straight away, their budget halved – saving £2,000 a month – and their leads did not drop off one bit.

If you spend any kind of money on Adwords advertising and have only read what’s in Google about how to do it, get Perry’s book – it will save you from wasting a lot of cash.

Cheers,

Lee Duncan

By: Paydex

Paydex — Thu, 12 Jun 2008 08:49:47 +0000

Thank you for the very informative post. for a company that used the motto “Don’t be evil”…

such features need to be opt in, not opt out!

and what if someone goes away on vacation, comes back two weeks later to find that his entire adwords budget has been spent on a mistaken synonym which is not relevant to his business?

Imagine someone bidding on “chips” meaning french fries… and google sends him customers searching for “sawmill dust” as being similiar to “wood” chips…

Paydex

By: Tony - Nigerian Entrepreneur

Tony - Nigerian Entrepreneur — Tue, 10 Jun 2008 08:29:20 +0000

Thanks for the info, I will subscribe to Perry newsletter. I don’t want to be ignorant

By: Chris Lockwood

Chris Lockwood — Mon, 09 Jun 2008 23:27:27 +0000

I can’t find any mention of this Automatic Matching in my Adwords account. Did they get rid of it already?

By: Anthony

Anthony — Mon, 09 Jun 2008 00:25:54 +0000

With this “Automatic Matching” it sounds like Google
went from a slap to a punch in the face.

This is worse than being spammed. If I ignore
spam I don’t get charged for it.

By: Pyrmont

Pyrmont — Sun, 08 Jun 2008 04:19:43 +0000

Will definitely sign up for Perry Marshall.

By: Matthew Castro

Matthew Castro — Sat, 07 Jun 2008 23:34:03 +0000

Hey I watched your video, awesome stuff man! Keep up the series!

By: Warenwirtschaft

Warenwirtschaft — Sat, 07 Jun 2008 16:07:32 +0000

Google is again abusing their market position. It is okay to make new features but it should always be on an opt-in basis. Especially when much money is at stake. They try to maximize their profits at my costs. It is really a shame that there is no real alternative for google adwords.

By: Hock

Hock — Fri, 06 Jun 2008 17:03:21 +0000

First off, anyone just getting started with AdWords will benefit from Perry’s advice. I got his ebook way back in 2004 or 2005 (it’s been so long, I don’t even remember) and it really shaved a lot off my learning curve. As the AdWords system grows, it becomes more overwhelming to the new and uninitiated.

This recent development with Automatic Matching is, in my opinion, Google’s way of trying to suck more $$ out of the advertisers’ pockets. The day they announced this change, I immediately went into my account to disable this feature. Unless you’re tracking at a keyword level, you are not going to know whether this feature will increase your profitability.

The question boils down to this – “Do you trust Google to do your keyword research for you?”

Some people have called Automatic Matching the “laziness tax”.

By: Noobpreneur

Noobpreneur — Fri, 06 Jun 2008 14:54:55 +0000

Yaro,

Thanks for pointing Perry’s course – it’s great!

By: Blaine Moore

Blaine Moore — Fri, 06 Jun 2008 14:47:53 +0000

I’ll also state my opinion that Perry’s newsletters are worth getting. I don’t always read all of them, but I’m usually pretty happy when I do. Even when he’s trying to sell one of his own products or seminars, he always has some sort of advice or story that makes reading the newsletter worthwhile.

I’ll also say his adwords book is top notch.

By: Scott Bradley

Scott Bradley — Fri, 06 Jun 2008 13:29:42 +0000

Yaro,

I have to agree with you about Perry Marshall. His content is awesome and every time he sends an e-mail it is awesome content every single time with a soft pitch at the end. He is really a brilliant marketer and one who I enjoy getting e-mails from!

By: Jim Baker

Jim Baker — Fri, 06 Jun 2008 07:37:00 +0000

Yaro

I’m new to blogging but was impressed with the look of your blog. I also enjoyed your advice and the advice of Perry Marshall. I look forward to visiting and reading you writings on a regular basis in the future.

By: Bibokz

Bibokz — Fri, 06 Jun 2008 03:49:10 +0000

Free for now, but they will charge later on if there are interviewee who are willing to pay.

By: James - DigitalKeyToInfo

James - DigitalKeyToInfo — Fri, 06 Jun 2008 02:31:48 +0000

Just have to agree with you about Perry Marshall’s email list. This is one list everyone in IM and blogging should be on. Always informative and never like many of the other email list you can find yourself on.
I probably heard about Perry here also.

By: Andrew Lock

Andrew Lock — Thu, 05 Jun 2008 18:53:16 +0000

A lot of people have asked why my show is completely free, with no advertising on the blog, so if you’re reading this and curious to know, I encourage you to check out Episode 1 which explains all.

http://www.helpmybusiness.com

if anyone’s interested more in the techy side of how we put the show together, I spilled the beans with Perry Lawrence from AskMrVideo.com – he conducted an interview which you can access here: http://www.askmrvideo.com/public/358.cfm

Thanks for the plug, Yaro.

Regards

Andrew