Here’s the video footage taken from behind closed doors in the Skyloft at the MGM Grand in Vega, where Jeff Walker hosted the Product Launch Formula top partners networking event. Look for 30 second interviews with Brian Clark, Tom Beal and Michael Cheney, along with scenes from inside the Skyloft.
Back in February I received the fantastic news that I had just scrapped in as a top 25 affiliate for the release of Product Launch Formula (PLF) 2.0 by Jeff Walker (again, a really big thanks to everyone currently studying PLF who purchased through me and I hope you are enjoying the iRiver bonus I sent too!).
Jeff and his brother Jon decided to run a party/networking/mastermind event only for the top affiliates and this was the first time I qualified for such an invitation-only event. I was very excited at the prospect of meeting many of the guys I follow and look to as mentors in the Internet marketing world.
Prior to this event I had only been to one Internet marketing conference, Rich Schefren’s Strategic Profits seminar held February 2007 in Florida. There I met Rich and Mike Filsaime and many people like me, running Internet businesses. I had spoken to Jeff and Jon Walker on teleconference calls and through Skype, but this was my first face-to-face meeting.
Besides Rich, Mike, Jeff and John, I was excited to see that Brian Clark from Copyblogger.com would be coming too (the only other “pure” blogger) as well as Tom Ham, Tom Beal, Colette Marshall, Willie Crawford, Jeff Dedrick, Michael Cheney, John Carlton, Shawn Casey, Ray Edwards, Howie Schwartz and more experts from the Internet marketing world. My only disappointment was that Frank Kern was not making the trip down to Vegas as I’d really like to meet my fellow long haired Internet marketer.
The event started at 1pm and included an afternoon in a Skyloft, which is an uber-expensive ($1,000 a night) apartment style hotel room in the MGM Grand hotel on the Vegas Strip and concluded with dinner at Craftsteak, a fancy steak restaurant located inside the hotel.
I left my hotel room and went down to the VIP area where they have special private elevators to access the Skylofts and immediately bumped into Rich Schefren who was chatting to Colette Marshall, whom I had never met. Rich introduced me and we chatted briefly until Michael Cheney showed up. By then it was nearly 1pm so we headed upstairs to the Skyloft.
Jeff and Jon Walker greeted us at the door and gave us a tour around the Skyloft before we joined the main crowd that had already arrived. I started shaking hands with people I knew, some I didn’t know and some I didn’t realize I did know (don’t you hate it when someone’s Twitter profile photo doesn’t quite match their real life face – Hi Brian!).
Jeff let us chat for a while, then climbed the stair case and gave a short but sweet thank you and introductions speech so everyone knew who everyone else was (you can see the very start of this speech in the video – apologies for the shaky camera work, it was all a bit much to take in at once).
The rest of the afternoon was a blur. I spoke to just about everyone in attendance, learned all kinds of great stuff and some insider “secrets” about what people are working on, some of which I was asked not to blog about .
Some of you reading this might wonder what these guys and girls are like, since most of them run million dollar businesses. You might also wonder if I was a bit awestruck by being around people I admire.
I learned a long time ago that people are just people, and while there are certainly types of people who wield a lot of power and influence, at their heart they are still people. I might be nervous around the president or a movie star, but entering a room full of Internet marketers is like entering a room full of your best friends, who all share a passion for the same thing. I was more excited than I was nervous.
Nearly every Internet marketer I’ve met has been extremely friendly and down to earth. Some of them have ADD type personalities and can talk your ear off, moving from subject to subject in quick succession (hi Rich and Howie), while others are more laid back.
You can see the drive for success in each and every person at the event. If you were to ask me what makes them more successful than the average person, it’s because they translate that drive into outcomes, and then they do it again and again.
Most conversations would move from casual “where do you live?” and “what’s the weather like there?“, to how your last launch went to how you can improve on some aspect of your business. Some people went deliberately looking for a specific type of advice, for example John Carlton sought blogging tips from Brian Clark since they both exist in similar markets (copywriting) and John wants to improve his blog.
In my case I did a lot of listening as I often do and focused on meeting as many people as I could. I didn’t have an agenda beyond getting face time with people – I think it’s more important to make friends than try and convince people to promote your next product.
I’m not a wine drinker and as I sat down to my table I was surprised when only two people wanted wine – Jeff Walker on my left and Tom Ham from StomperNet, who was clearly keen to drink some wine. Mike Filsaime and his wife passed on the wine, as did Howie Schwartz (recently bought out and employed by StomperNet) who is a vegetarian.
The restaurant had cornered us off in a private, open doors room with four big tables for the 30 or so Internet marketers and a couple of better halves that came for the dinner. The food was heavy meat focused, including quail, prawns and a choice of steak or fish, or in my case, the pork chop from the menu. All fine food and what you would expect from an upper class restaurant ($25-$250 steaks – the Japanese Wagyu taking the crown as most expensive – Aussie beef was second at $195, woohoo!).
We chatted across all kinds of topics, from politics, to health care and back to internet launches. It was a great meal and I left feeling very stuffed.
All in all it was a great day. I enjoyed the conversation the most – it really is nice to be with people who do similar things to what you do and share the same interests. As any person who works a home business knows, sometimes you exist in a solitary world because the people around you do not share your experiences or motivations. I encourage you to attend any events you get the opportunity to go to, if just to meet with like minded individuals.
If you haven’t yet watched the video, please scroll back up and click the play button to catch six minutes of behind-the-scenes footage and interviews I recorded during the day.
I’ve got more video from the rest of my stay in Vegas, so I may compile one more video for the blog, including a look at red rock canyon and my one and only casino bet. I’ve also got a few days in Chicago now before heading back to Toronto, and I’ll no doubt take some more video footage.
Leaving Las Vegas
And learn how to build a better blog.