Comments on: What Content Do You Release During Your Prelaunch?

By: Yaro

Yaro — Tue, 22 Jul 2008 02:20:14 +0000

I’m just glad you are learning something from PLF Caroline.

So many people think that Internet marketing products are a waste of time, but once you start taking action and you see where you can action what you learn – that’s when experience the value of what other people teach.

By: Paul Piotrowski

Paul Piotrowski — Fri, 11 Jul 2008 22:19:31 +0000

So did you launch the course without a “pre-launch” phase?

If so, how did that work out for you?

By: Caroline Middlebrook

Caroline Middlebrook — Fri, 11 Jul 2008 16:32:04 +0000

I had exactly the same dilemma after going through PLF in anticipation for my Stumble Rush course. I can’t do case studies because nobody has used the techniques yet – that kind of strategy works great for a re-launch or version 2 which seems to be a new trend these days!

Then i realised that I already had my pre-launch content and that is the free lessons that comprise the first half of the course. Had I started PLF before I had decided on the structure of the product then I might have managed the pre-launch content a little differently.

By: Paul Piotrowski

Paul Piotrowski — Fri, 11 Jul 2008 09:46:28 +0000

Are you going to limit the number of people you let into the program?

I’d be curious to see if anyone’s ever compared the two ways of launching a product, one being to just release it once it’s done and build up subscribers over time vs. doing the whole “pre-launch” anticipation thing.

For example, you never see Blogs doing launches, they just start Blogging and building up traffic. Google never launched, it just built up. Facebook didn’t launch, they just built up.

What I mean is lets say I have a product finished today. Is it really beneficial to spend the next two months putting together a whole launch with video’s and build up the anticipation etc. and then launch it in two months on a specific day at a specific time, or would it be better to just put it up for sale starting today and start promoting it over the next two months but generate sales as you go instead of people having to wait until a specific day.

I’m a student/graduate of your Blog Mastermind, and I didn’t sign up from a launch… I just found the site from banners and links I clicked on which led me to your eBook.

I have no doubt that launches work, but I’m just wondering if anyone’s every compared the two approaches of “Promote-Promote-Promote-Release” vs “Release-Promote-Promote-Promote”.

By: Victory Darwin

Victory Darwin — Fri, 11 Jul 2008 02:50:48 +0000

we’re prelaunching LIFEinPERPETUALbeta.net and will be following your strategies!

Love your blog Yaro!

By: JK Swopes

JK Swopes — Thu, 10 Jul 2008 08:50:08 +0000

Yaro I can’t wait to witness the launch, I know the content you provide will be top notch information.

I also thank you for sharing the process leading up to the launch, as it is helpful for others considering doing some type of pre launch campaign.

By: Noobpreneur

Noobpreneur — Thu, 10 Jul 2008 03:00:29 +0000

Yaro,

Great info!

Yes, case studies are powerful! Perhaps interviewing one of your most successful students in your previous Mastermind would work out nicely, IMO.

Cheers!