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What Albert Einstein Can Teach You About Internet Marketing

By Bryan Clark
24 Comments

In ‘Internet years’ I think I can safely call myself a seasoned professional. I have been working online for a long time now; time in which I have know many people come and go.

While I hate to use the term ‘Make Money Online’ or even ‘Internet Marketing’ given the bad reputation that they both have, this industry is not for the faint hearted.

Sure you can pretty much pick a URL at random and you will hit a fancy looking landing page which promises to teach you the secrets to making your dreams come true by working online. Indeed, as I always say, there are a million ways to make a dollar online. The problem is, there are also a million conflicting reports about how you should go about it.

The truth is: You don’t have to be a genius! Really, you don’t. But all too often I see people crash headlong into getting started that they fail to plan correctly for success, and we all know that failing to plan is planning to fail.

So, how do we avoid failure from the start? Well, I know I said you don’t have to be a genius, but it doen’t hurt to take a lesson or two from one. Ladies and Gentlemen…

What Einstein can teach you about Internet Marketing

Albert Einstein*Disclaimer, while the following quotes are mostly attributed to Einstein, I cannot guarantee that they are all his words. That being said, they do make my point, and are probably attributed to him because wise words somehow seem more believable coming from someone intelligent. Just roll with it!

At this point, you will be forgiven for thinking that I am crazy, but hear me out. You see I like my quotes. It only takes one great line – form a book, magazine, online article, tweet etc – to change my day. I especially love reading a great quote when the timing is appropriate. Take this one for example, which was floating around Facebook this morning:

Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.

~Albert Einstein

Accept this fact: we are all different, and fantastic in our own way. Now apply it to Internet Marketing and you will find that what works for one will not work for many.

I get questions about this all the time, when folks ask me why such and such is making all this money using {insert appropriate method here} and they just cannot seem to make it work. They have ‘followed the system’ and everything! As I said before, there really is a vast array of opportunities out there, but you will not be suited to all of them.

I see people fail because they are doing things that are not right for them. Failing that, they are hopping from one method to the other, without really taking the time to see if one is working or not. You know who you are!

If you are doing something that you don’t enjoy, because someone else is ‘killing it’, STOP! Take a step back, re-group and attack another method. Do something you enjoy, or else it will soon become a struggle. If you are a fish… don’t try climbing trees.

Cue Einstein again:

A little knowledge is dangerous. So is a lot.

I’m going to hit you with a string of quotes to re-enforce this point.

Another key reason for failure is information overload. Are you in this camp? Too much reading on how to do things, too little time spent doing. Do you talk a good game, but never actually play? There is such a thing as too much information, most certainly if your reading is preventing you from taking action.

Any fool can know. The point is to understand.

Anyone with half a brain can spend a day learning buzz words and then talk the talk. But do you actually have any substance of your own to back it up?

A huge problem with the Internet has always been the amount of regurgitated nonsense that bloggers keep posting. The ‘I read it on this guru’s site so it must be true, therefore Imma tell all my followers to do it too!’ crowd. The fact of the matter is:

If you can’t explain it simply, you don’t understand it well enough.

Learn it, practice it, do it! You will understand infinitely more through doing than through reading. Enough said on that one, I think.

How about this as an idea: Instead of reading all the guru sites and then re-hashing stuff on your own blog, you spend a little time trying new ideas of your own. Yes, it is ok to think for yourself in this industry — in fact I strongly suggest you do.

As Einstein said:

It takes a touch of genius — and a lot of courage — to move in the opposite direction.

Yes, you will make mistakes along the way… but what is the worst thing that can happen? You lose some free time and $4 for a domain name registration. Big deal, now you know definitively if the idea works or not.

Anyone who has never made a mistake has never tried anything new.

I cannot stress the importance of trying something new. Being driven by your own ideas is a great way to ensure that you are doing something that you enjoy. Sure you will have plenty of ideas that don’t work, but you have to keep working at it. The Internet is hard work, especially when you are starting out, but:

In the middle of difficulty lies opportunity.

That’s right, more often than not, success is just that little bit further down the road from the point at which you give up.

Too many people give up because of the simple reasons addressed in this article. Don’t be a quitter, but more importantly don’t keep bashing your head against the wall fighting to make money from something you don’t enjoy doing. There is a word for that… JOB!

I assume the reason you are trying to make it online is so you can free yourself from the shackles of your day job. Therefore you need to stop seeing this as work, and more as a ‘hobby that pays’.

The world we have created is a product of our thinking; it cannot be changed without changing our thinking.

If what you are doing is not working then something needs to change.

Whereas most people would jump from one formula to the next, this may not be the best solution for you. Try changing the way you think about what you are doing. This simple trick might be all it takes to get you on the right track. Remember, just because it works one way for one person does not mean that it will work that way for you, but this does not mean a total change is needed, more so a slight shift is all.

What works for me? Well..

If A is a success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut.

Bryan Clark

About Bryan Clark

Bryan Clark is a professional writer, blog editor and evangelist. He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle. Bryan has earned features on Problogger, Entrepreneurs-Journey and USA Today. Bryan works with Growth Partner, a venture fund and startup platform for web businesses.

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24 Comments

  • Very inspiring! I especially love the one about everyone being a genius and fish climbing trees. I’ve always thought that everybody has their own thing that they’re good at.

    Here’s another one of my favorite Einstein quotes:
    ‘It’s not that I’m so smart, it’s just that I stay with problems longer.’

    That one’s been a big inspiration to me as well.

  • Great quotes,
    I totally agree, we at times get worked up in trying to keep up and reading all blogs, and absorbing as much information we can, we’re just turning into sponges and do not have time to put what we learn into action. One of the main lessons from this article is to give yourself time to reinvest what you have leant into your business, as there’s no point in reading reading and reading when you can’t put into action, do less, but be consistent.
    Thanks Brian.

  • This is a very good post. Inspiration is such an important and essential part in our lives. Often, we as entrepreneurs focused so much on many external business “stuff”, and forget about the most essential piece in the game… “us.” Knowledge is important, but by it self is useless. Like Bryan mentioned… we have to stop getting busy reading so much, and start doing instead. By taking action is how we make mistakes, we learn and we get better and better. Without “YOU” getting better… your business will suffer tremendously.

    Great job Bryan,

    Ricky Figueroa

  • Hey Bryan,

    Very Very inspiring post and I really liked the way you framed different quotes and related them to internet marketing. Thanks for the article :)

    Regards,
    Shah

  • Raj

    It seems Albert Einstein was sent out of his class in ’4th Grade’ for not being able ‘understand’ what was taught during the mathematics classes! The world that rejected Einstein in his specialization, won’t bother to reject us! But people should always remember that if we are rejected, we are already above average… The only thing that one can do from there on, is to innovate.

  • Debra

    Lovely post, Bryan! When I look back on my life, I have found my greatest miseries have come from not being myself & trying to be what someone else thinks I should be. Your post was a great reminder; thanks!

  • yorelis

    This is a very smart and fun post, Albert Einstein has always been very inspirational to me, and not so much because he was a genius but because in spite of being a genius he was very much a simple man. And I love the way you used all the quotes and related them in some way to internet marketing aswell (Shah bit me to this comment). Good Job. Thank you

  • Thanks for the great article Bryan, it really inspiring me to action right away and not overwhelmed with information..

  • Hey Bryan
    I love Einstein quotes. Didn’t he flunk out of high school or something? I particularly like the one about true understanding is manifest in your ability to explain something simply. A great gauge as to whether you qualify as a teacher or not
    Cheers
    Mark

  • Hey Bryan,
    this is explicit! indeed your ability to explain this insightful truth in this simple to comprehend manner, has shown that you’re a man of understanding. And that you really understood your subject enough. Thanks for great tips.

  • I liked your article, Bryan. I’ve done exactly as you said reading too much and not doing. Even when I plan out what I want to do for the day, I can just read one email and totally distracted and not end up doing what I planned. I’m new at internet marketing and I hope I can get my focus soon.

  • Yes yes yes! It’s like you live in my brain. I figured “if it ain’t broke – don’t fix it”.
    If I want to blog- follow the model of other bloggers. Read their research. Write about topics that are googled most. That didn’t work out very well….

  • Hi Bryan,
    The quote “Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.” is a perfect example that fits on a very large number of marketers and bloggers we see around. Shouldn’t people first find what they are good at before launching? but then good ol Al also said “Anyone who has never made a mistake has never tried anything new.” However fishes should stop attempting scaling trees!

  • Thanks for a really inspiring post – full of wisdom and humour – I always learn more from things that make me smile! I so agree with the point about finding what ‘works’ for you – we’re all unique, with our own particular strengths, talents and perspectives. When you’re starting out, though, it’s easy to feel overwhelmed by all the savvy, experienced pros out there who seem to have it all worked out – you need to be prepared to learn from them, but also have the confidence to find your own path to success.

  • As entrepreneurs, we all have our own individual qualities as well as traits that define what type business owners we are. Brian, this was a outstanding post!

    One of my favorite Einstein quotes: “Imagination is everything. It is the preview of life’s coming attractions.” – I believe it’s imperative for business owners and investors to be filled with imagination and hope. Along with having the confidence to take action from their imagination!

  • What an inspiring post. I’ve learned a lot of lessons here. I’m a newbie in internet marketing world.

  • Hello Bryan,

    I truly enjoyed this post.

    Out of the Albert Einstein quotes you featured in relation to Internet Marketing, one is my most favorite: ‘Anyone who has never made a mistake has never tried anything new’.

    Any newbie marketer should not be afraid to make mistakes because mistakes are part of starting or having a business; by learning from our mistakes as entrepreneurs, we’ll be closer to achieving success.

    I’ll look forward to more inspiring posts from you.

  • So many of us want to be just like other people, instead of learning from them. We need to follow the examples of successful people, while analyzing our results and tweaking what does not work.
    We do need to step out at times, ” ‘ …courage to move in the opposite direction.’ ” But, as per your opening analogy, we need to know who we are. We should not judge a fish because he cannot climb a tree. Nor should we judge ourselves when we fall short of lofty goals.

  • Often times success comes right after a big failure, but most people never realize this because they don’t recover from that failure. These are great quotes, I’ve written them down and I plan to read them whenever I need that little extra motivation.

  • “The world we have created is a product of our thinking; it cannot be changed without changing our thinking.”
    This is a great quote and so true. We speak into existence what we have and what we want to have. If we don’t change our thinking we will never change our lives. Another quote is from the bible which is Romans 4:17 Calleth those things that be not as though they were. Meaning, speak into existence what you want in life as though you already have it. For example: My online business is just producing 100′s of leads a day and I am so happy to be able to help change peoples lives in their health and wealth.
    Change your mind and you will change your life.

  • Hi Bryan,

    I really enjoyed your post, it’s exactly what I needed to read today! I love your use of Einstein quotes, very inspirational!

    Thanks for turning my day around!

  • Inspiring and really makes you think. I dont mind making mistakes because I know Ill learn from them

  • Ah – what a fantastic post. I simply love these quotes. They always make me realize something new everytime I look at them.

  • Cheers Bryan, Love the quotes and very inspirational..

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