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I was really thrilled with how my previous article, Have Internet Marketers Lost The Plot was received. It was controversial, but I was pleased to discover my suspicion was correct – new Internet marketers and the customers and consumers of high profile and established Internet marketers want more!
And that is going to be the sentiment behind this … Read the rest of this entry »
Before I begin – a warning, I expect that this post will be quite controversial, because, to my knowledge, this severe fault I have experienced with the internet marketing industry (and the most successful internet marketers within it) has not been addressed, yet!
The reason I am bringing it to light for discussion today … Read the rest of this entry »
Have you ever wondered why it is that some online businesses thrive and continue to do so, while others just fail miserably?
It is interesting to observe the differences between successful online businesses and those that, while they have a presence, just are not profitable at all!
Knowing the reason why these businesses are successful should ultimately allow others … Read the rest of this entry »
Being in the business of publicity, I love exploring the elements that contribute to specific examples of someone who is successful at building their profile. I’m interested in figuring out how someone unknown can build a large following and public interest, particularly online.
When recently presented with one such example, it got me thinking about the reasons someone chases … Read the rest of this entry »
I recently returned from a trip to Holland to visit my in-laws and the rest of my husband’s family who all live there. We hadn’t been there since just after we got married, about three years ago, so we were due a visit.
Because it has been awhile since we went, I completely forgot about the reaction we get … Read the rest of this entry »
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.
Over the past weekend, the finale of a popular reality television series went to air … Read the rest of this entry »
Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to.
Obviously, it goes without saying that your story needs to be relevant to the journalist, … Read the rest of this entry »
Your personal brand is what should determine your media activity and the type of presence you seek to obtain publically.
In my last post, I debated the topic “Is All Publicity Good Publicity?” I looked at a range of factors that would influence this statement, and the main conclusions can be summed … Read the rest of this entry »
This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?
I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because … Read the rest of this entry »
Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of … Read the rest of this entry »
It is one thing having an awesome product or service, but if nobody knows about it, how do you expect to sell it?
This realization usually happens just before business owners start to consider self promotion and exposure opportunities. There are a number of ways to go about getting your name out there, and forming relationships and connections with … Read the rest of this entry »
There is no doubt that to build your profile and earn attention (rather than buy it or beg for it), part of your job is going to be writing. Writing your book, your blog, writing articles, Facebook and Twitter updates. This requires knowledge and commitment, so I decided to interview Grant McDuling, best-selling author and respected journalist, for … Read the rest of this entry »
Since starting to blog here on Entrepreneurs Journey, I have been giving plenty of tips and advice for building exposure and creating profile, using methods I have utilized with clients. Now I want to talk a little about my own journey and slight change of direction for me, and share what I learned about leveraging time and creating additional … Read the rest of this entry »
Many of my clients and other entrepreneurs I have admired over the years have taken their past journey and experiences and turned that, in itself, into a successful business. This could take the form of teaching others how to duplicate their success in a particular field, or sharing their interesting life experiences with others to entertain them. This is … Read the rest of this entry »
The old adage that most people are more afraid of speaking in public than they are of snakes and even of dying is most likely true, judging by what I have seen and heard from even the most experienced and well versed speakers today. If you can swallow your nerves enough to speak in public, you will go a … Read the rest of this entry »
There is a silver lining to every cloud, and many challenges can indeed provide an opportunity to connect with your community and give something back, while generating exposure for your business and yourself at the same time. The recent floods where I live have demonstrated how this can be achieved, and many examples of individuals and businesses doing just … Read the rest of this entry »
Print media is just one avenue of publicity that is available. Depending on your business or story, radio, TV and online may be more appropriate. In this article, I share my top tips for attracting TV and radio coverage how to prepare for them.
The main differences between broadcast and print are mainly quite obvious … Read the rest of this entry »
