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Frank Kern kicked off this year with his State of The Internet address. This is a speech where Frank talks to the Internet marketing community and discusses where he thinks things will be headed for in the upcoming year.
This year was a simple speech, but I believe it has the potential to make a profound impact. For those … Read the rest of this entry »
I firmly believe that some understanding of marketing is vital to succeed online.
The Internet offers us a great ability to quickly test ideas and get products or ideas out into the public for a low cost. So what I call the “barrier to entry” for starting up a business is very low, especially relative to a … Read the rest of this entry »
A business built on flimsy foundations will soon crumble.
How do you know if that is your business?
Here are some clues. If your business is built on tactics and not strategies, the newest “push button” software, a “loophole” to exploit Google or Facebook or any dodgy marketing tactic that misleads people, AKA, a shiny object.
This week I have something really exciting for you. It’s a sneak peak behind the scenes of some work I did for a client.
I must admit I love behind the scenes and before and after makeovers, especially when it has to do with marketing or copywriting.
A big thanks to Carma Leitchy for allowing us to use her … Read the rest of this entry »
This is the fourth and final installment in creating and making money from your own information product.
Previous articles can be found here:
This is the third part in the series on product creation. You can read the previous parts here:
This article will discuss the common mistakes that are made with … Read the rest of this entry »
This article will talking about refining your niche, becoming an expert and the blueprint for making $100K a year from your own information product.
Last week we talked about market research and finding a “who” to sell to:
Part 1: How To Create A Product That Sells
I gave an … Read the rest of this entry »
This four part series on creating your own information product will start with addressing a vital starting point with product creation: creating a product that will sell.
In other words, creating a product that has a hungry audience.
You can have the best quality information product in the world, but if you are the only one interested in … Read the rest of this entry »
Last article, I addressed some of the most common pitfalls of split testing. This article I will discuss the easiest and most efficient way to go about split testing to improve your conversions.
Before moving on, you can check out the previous article and other articles in the series here:
Part 1: How To Nail A Killer Headline… Read the rest of this entry »
In previous articles I led you through how to construct a sales page. From the heading, presenting your offer with body copy, and then rounding off the sales process with your guarantee and calls to action:
Part 1: How To Nail A Killer Headline
Part 2: How To … Read the rest of this entry »
This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees… Read the rest of this entry »
This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is time to put your skills of salesmanship into … Read the rest of this entry »
Last article, I kicked off this series with part one of how to write a headline:
I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your copy.… Read the rest of this entry »
Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.
The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am … Read the rest of this entry »
Keeping “your finger on the pulse” is a phrase I use to describe how entrepreneurs should keep in touch with their niche markets or keep up-to-date with market trends in general. This is vitally important especially if you are working online. At times, when we work online, it is very easy to get caught up in your own little … Read the rest of this entry »
This is a follow up to a previous article about beating procrastination, How To Beat Procrastination When You Don’t Know What To Do Next. This is a hot topic if you are running your own entrepreneurial business and largely responsible for getting things done. Combine this with the current online world with so many distractions being just a … Read the rest of this entry »
Tim sits at his desk. He fidgets. He knows he has to get some work done, but he can’t. He is going to be in big trouble if he doesn’t. Oops, his mind wandered off again, quickly, back to the task at hand. He fidgets again. “Ohhh, this is so hard. I feel uncomfortable” his mind groans. He looks … Read the rest of this entry »
Last week, I shared with you in part one of the series, how a personal consulting client of mine, Tom, was struggling with “analysis paralysis”, and that the fear of doing something wrong in his online business endeavors resulted in him doing nothing. My suggestion was that just starting to do something is often the hardest thing, but it … Read the rest of this entry »
This is part one of a two part series where I want to address some of the common issues that are faced by many Internet marketers. This article will focus on an obstacle I feel is stopping many people from getting started with Internet marketing. The second article will focus on proper business strategies for an online business.
My previous articles have talked about marketing with regards to knowing your customer and refining your niche. This week I want to talk a little bit more about the mental game of business and what is required to build a successful business.
Specifically, I want to provide some useful tips for goal setting. If you are currently not … Read the rest of this entry »
