Author Archives for Christine Syquia

Christine Syquia

Christine Syquia is the owner of the Accessory Business 101. Get her free 30-page report which discusses how one can start a product based company with little to no experience. You can access the free report here. In addition to working with designers, Christine also enjoys working with local businesses as a business and expansion consultant in Santa Monica, California where she lives.

How We Grew Our Fashion Accessories Business To Over A Million Dollars In Sales

July 7, 2011 10:27 pm Published by 8 Comments

As with any company, growth happens in stages, but especially a company with physical products. Research and development, sample making, marketing the product and perhaps even handling some of the preliminary sales are some of the stages of expansion.

However, with my handbag company charm and luck, to grow our business we realized we needed to find sales partners … Read the rest of this entry »

Trade Show Checklist: How To Successfully Sell Your Product At Trade Shows

May 11, 2011 10:09 pm Published by 8 Comments

With a physical product, there are several ways to meet customers and market your business. In this week’s article, I write about doing trade shows and meeting potential customers face-to-face in a convention type of setting.

I have noticed over the past couple of years that the trade show world seemed to be dwindling in foot traffic. In the face … Read the rest of this entry »

How To Source Quality Raw Materials For Physical Products

April 21, 2011 11:59 pm Published by 1 Comment

Sourcing is finding and evaluating the components and parts needed for goods and services. With a product based company such as my handbag company, sourcing materials would consume a lot of time, energy and funds. Raw materials would account for almost 50-70% of our costs. We spent a lot of time searching for our materials, especially leather. Because of the … Read the rest of this entry »

How We Had Our First Product Manufactured In China

January 18, 2011 11:59 pm Published by 32 Comments

One of the most important decisions a new company with a product to sell will make is selecting a manufacturer.  While some design companies may decide to keep production local, most will choose an international factory for mass production, typically in Asia or in South America, depending on your product.

For our company, split between two continents, there was … Read the rest of this entry »

What Goes Into A Business Plan: Outlining Your Goals vs. Crunching Numbers?

December 21, 2010 10:13 pm Published by 18 Comments

Christine Syquia, having been through a journey starting and then managing a multi-million dollar accessories business, is about to share with us the entire story of how it all came together.

In this article she talks about business plans, what you need to put in them, and what parts she deliberately left out of hers…

For your average start-up, … Read the rest of this entry »

How To Choose A Company Name

December 1, 2010 10:02 am Published by 22 Comments

In Christine Syquia’s latest article she explains how her company name, Charm and Luck, came into being and offers advice to help you choose a company name. As Christine’s products eventually hit mainstream stores across America, her brand was a critical piece of the puzzle.

If you’re thinking national or global representation for what you do, especially if you … Read the rest of this entry »

How Christine Syquia Started A Million Dollar Fashion Accessories Business

November 12, 2010 10:26 am Published by 26 Comments

Christine Syquia contacted me about starting a column on Entrepreneurs-Journey. I asked what business experience she brought to the table and she quickly impressed me with her story of starting a million dollar accessories business with her sister, with distribution in some of the largest fashion stores in the USA.

I know you’re going to enjoy what Christine has to Read the rest of this entry »

Five Steps to Starting a Freelance Writing Career

November 6, 2007 8:20 am Published by 29 Comments

Chris Bibey has joined the feature writing team and he’s beginning by covering his specialty – How to start a freelance writing career. Chris is very qualified to teach the topic because he’s walked the talk. He left his 9 to 5 job, become a full time freelance writer and within three months was earning $5,000 per month. Read the rest of this entry »

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