Author Archives for Kerry McDuling

Kerry McDuling

Kerry McDuling is a publicist and Director of her own public relations and publicity consultancy McDuling PR and exposure speciality business, Stratosphere Me – building brands and developing profitable business opportunities for companies, authors, speakers, and entrepreneurs.

Lies Lies Lies: What Internet Marketers Must Learn From The Advertising Industry

April 17, 2012 11:51 pm Published by 21 Comments

I was really thrilled with how my previous article, Have Internet Marketers Lost The Plot was received. It was controversial, but I was pleased to discover my suspicion was correct – new Internet marketers and the customers and consumers of high profile and established Internet marketers want more!

And that is going to be the sentiment behind this blog … Read the rest of this entry »

Have Internet Marketers Lost The Plot?

March 4, 2012 3:12 pm Published by 43 Comments

Before I begin – a warning, I expect that this post will be quite controversial, because, to my knowledge, this severe fault I have experienced with the internet marketing industry (and the most successful internet marketers within it) has not been addressed, yet!

Sales Technique Or Major Mistake?

The reason I am bringing it to light for discussion today is … Read the rest of this entry »

3 Reasons Why Potential Customers Will Walk Away From Your Online Business

February 16, 2012 1:45 pm Published by 42 Comments

Have you ever wondered why it is that some online businesses thrive and continue to do so, while others just fail miserably?

It is interesting to observe the differences between successful online businesses and those that, while they have a presence, just are not profitable at all!

Knowing the reason why these businesses are successful should ultimately allow others to … Read the rest of this entry »

The Perils Of Personal Branding: The Kiki Kannibal Story

November 25, 2011 9:00 am Published by 12 Comments

Being in the business of publicity, I love exploring the elements that contribute to specific examples of someone who is successful at building their profile. I’m interested in figuring out how someone unknown can build a large following and public interest, particularly online.

When recently presented with one such example, it got me thinking about the reasons someone chases publicity, … Read the rest of this entry »

How To Become Famous In Your Industry Without Using Television

August 23, 2011 11:55 pm Published by 14 Comments

Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.

Exposure From A Televised Event

Over the past weekend, the finale of a popular reality television series went to air and … Read the rest of this entry »

How To Up The Antics And Go Viral With Your Next Publicity Campaign

August 1, 2011 10:26 pm Published by 13 Comments

In my previous posts I introduced the concept of publicity stunts, and because this is a concept that has worked extraordinarily well for some companies and individuals, I thought I would discuss the concept further in depth.

Make sure you check out my previous posts first to get an understanding of publicity and publicity stunts:

Take Control Of Your Publicity (Or End Up Like Bill Clinton)

June 23, 2011 9:16 pm Published by 19 Comments

What Is Your ‘Personal Brand’?

Your personal brand is what should determine your media activity and the type of presence you seek to obtain publically.

In my last post, I debated the topic “Is All Publicity Good Publicity?” I looked at a range of factors that would influence this statement, and the main conclusions can be summed up … Read the rest of this entry »

Is All Publicity Good Publicity?

May 30, 2011 10:12 pm Published by 16 Comments

This is one of the great adages of all time – and arguably the mantra of many a D-grade celebrity dreaming up their 15 minutes of fame. But is it always true?

I love a controversial topic and this is definitely one of them. And it is most certainly not one that has a definitive and absolute answer because everyone … Read the rest of this entry »

How To Identify What Makes YOU Newsworthy

May 19, 2011 8:29 pm Published by 8 Comments

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of the Read the rest of this entry »

How To Attract More Customer Referrals Through Strategic Relationships & Networking

April 25, 2011 11:25 pm Published by 26 Comments

It is one thing having an awesome product or service, but if nobody knows about it, how do you expect to sell it?

This realization usually happens just before business owners start to consider self promotion and exposure opportunities. There are a number of ways to go about getting your name out there, and forming relationships and connections with other … Read the rest of this entry »

How To Leverage Your Time & Revenue During A Business Transition

March 15, 2011 10:33 pm Published by 23 Comments

Since starting to blog here on Entrepreneurs Journey, I have been giving plenty of tips and advice for building exposure and creating profile, using methods I have utilized with clients. Now I want to talk a little about my own journey and slight change of direction for me, and share what I learned about leveraging time and creating additional revenue Read the rest of this entry »

How To Turn Your Life Experience Into A Business

February 15, 2011 1:49 am Published by 23 Comments

Many of my clients and other entrepreneurs I have admired over the years have taken their past journey and experiences and turned that, in itself, into a successful business. This could take the form of teaching others how to duplicate their success in a particular field, or sharing their interesting life experiences with others to entertain them. This is how … Read the rest of this entry »

How To Build Your Profile Through Community Involvement

January 27, 2011 8:30 pm Published by 21 Comments

There is a silver lining to every cloud, and many challenges can indeed provide an opportunity to connect with your community and give something back, while generating exposure for your business and yourself at the same time. The recent floods where I live have demonstrated how this can be achieved, and many examples of individuals and businesses doing just that … Read the rest of this entry »

How To Get Free Publicity For Your Business On TV And Radio

January 17, 2011 1:17 pm Published by 13 Comments

Print media is just one avenue of publicity that is available. Depending on your business or story, radio, TV and online may be more appropriate. In this article, I share my top tips for attracting TV and radio coverage how to prepare for them.

TV And Radio Media

The main differences between broadcast and print are mainly quite obvious and … Read the rest of this entry »

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