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Attitude Lessons From Multimillionaire Fashion Mogul Justin Herald

A few weeks ago I attended a seminar for entrepreneurs held by Justin Herald.

Justin has made tens of millions of dollars in the clothing business, having launched his first brand, Attitude, with just $50 to his name. He was named Australian Entrepreneur of the Year back in 2004 and has written a stack of books … Read the rest of this entry »

Social Entrepreneurship: How You Can Profit By Making A Difference

In my last column I discussed the Occupy Wall Street protests and what their implications are for business ethics.

Since then I’ve been thinking a lot more about one of my favorite topics: social entrepreneurship.

What is social entrepreneurship? Put simply, it’s a term to describe business enterprises that are run with goals that extend to more than … Read the rest of this entry »

Occupy Wall Street: What Does It Mean For Entrepreneurs?

Despite a mainstream media blackout, the Occupy Wall Street protest is becoming hard to ignore for people who would prefer it to just go away.

The protest has now spread to other cities across the United States and the world, with a Global Day of Action having taken place on October 15. There’s an occupation going on right … Read the rest of this entry »

10 Rules For Writing An Effective Sales Letter

I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web business owners a reliable option for outsourcing writing work without taking a “lucky … Read the rest of this entry »