What The Toyota Way Can Teach Entrepreneurs About Continuous Long Term Improvement

By Yaro Starak

What The Toyota Way Can Teach Us Entrepreneurs…

I’m currently listening to the audiobook, The Toyota Way To Lean Leadership, by Jeffrey Liker and Gary Convis.

The book pertains to provide the final step in “lean methodology” by reviewing how company leadership contributes to the process.

I’m listening to the book via the Audible app on my iPhone … Read the rest of this entry »

By Yaro Starak

Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!

By Yaro Starak

If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens.

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Walter and I jump around from topic to topic in this episode, but I … Read the rest of this entry »

By Yaro Starak

Creating And Pitching A Product At Startup Weekend, Investing In Startups Via Angel List, And How To Gain Exposure For A New Project

By Yaro Starak

In this week’s podcast episode on the Walter and Yaro show (still yet to be named!) we review Walter’s hectic weekend putting in long hours at a startup event. He was part of a team that came third in a competition to create a new product, pitch it and even find customers for it, all over a three-day weekend period.… Read the rest of this entry »

By Yaro Starak

How Chris Peters Kickstarted A Beer Bottle Opening iPhone Case (With Ashton Kutcher & Jamie Oliver As Backers) Into A Million Dollar Company

By Yaro Starak

My newsletter subscribers will be well aware that I recently moved to Melbourne. To meet new people I have been hitting local entrepreneur meetup events pretty hard.

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I quickly met Rob Ward and Chris Peters, two local guys who used Kickstarter campaigns to start off what … Read the rest of this entry »

By Yaro Starak

Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom

By Yaro Starak

Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!).

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In our thirty minutes or so chat this week Walter and I talk about…

By Yaro Starak

CrankyAds Is Closing Down

By Yaro Starak

It is with some sadness that I announce we are going to shut down the CrankyAds service.

For our existing CrankyAds users you have until the start of next year, 2014, to sort out an alternative ad management system and transfer any existing advertisers over.

Any active subscription payments advertisers have with CrankyAds will be cancelled at the end … Read the rest of this entry »

By Yaro Starak

How Kickstarter, Crowdfunding And The Presell Process Are Changing The Way Entrepreneurs Start A Business

By Yaro Starak

Last night before heading to bed I was browsing through Kickstarter, in particular the film and video category, to see what projects are raising funds or have been funded already.

In case you have been living under a rock (or maybe you just don’t live online like I do), Kickstarter is the most popular crowdfunding platform currently available.… Read the rest of this entry »

By Yaro Starak

Is Email Going To Die?

By Yaro Starak

What is the one tool that every marketer recommends and uses no matter their specialty?

It’s email.

If you teach facebook, podcasting, youtube videos, blogging, twitter, pinterest, linkedin, or media buys, PPC, joint ventures  - whatever the front end traffic tool, everyone states that capturing your visitor on to an email list is the smartest option.

Why? Because the … Read the rest of this entry »

By Yaro Starak

Is New Social Media Internet Marketing Better Than Direct Response Internet Marketing

By Yaro Starak

A Gmail Warning, Plus A Reader Asks Which Is Better – Old Or New Media Internet Marketing?

If you are a Gmail user you have may have noticed that Google updated the interface to include some new tabs.

The scary thing about this is they are automatically filtering your messages away from your inbox into these tabs based on where … Read the rest of this entry »

By Yaro Starak

Which Is Better: New Media Marketing Or Old School Internet Marketing?

By Yaro Starak

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary.

He had a really great question regarding what business models still work online. Specifically he was referring to the more social web 2.0 world of blogging, podcasting and social media, versus traditional internet marketing formats.

This is the part of the message … Read the rest of this entry »

By Yaro Starak

What Technology I Recommend You Use To Sell Teaching Products Over The Internet

By Yaro Starak

What Technology I Currently Use To Sell Information Products Online…

My trip to Sydney ended last week. I did apply for one rental, but the competition was fierce and I suspect the fact that Ramses, my cat, was coming too, may have been the deal breaker.

Nevermind! I’ve decided to head to Melbourne for a month instead to check out … Read the rest of this entry »

By Yaro Starak

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