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What Is Social Proof And Why Your Business Can Live Or Die By It

When everyone looks up at the sky, do you do the same?

If no one is buying a certain flavour of ice cream, do you stay clear of it too?

If your friends all wear a certain brand of clothing do you desire to do the same, or the opposite?

The force that influences you every day when it … Read the rest of this entry »

When Growth Is The Wrong Strategy

This happens to me far too often. I think change can be a good thing, but change for the sake of change is not.

The same goes for growth for the sake of growth. There is no quicker way to kill your business than to grow too fast.

When I communicate with new bloggers I always tell them … Read the rest of this entry »

How To Write Winning Content

Almost every article I write and almost every discussion I have about blogging goes pretty much the same way: If you write a lot of quality content, your blog can’t help but be successful.

Whether your content is self-created, you have staff, or you rely heavily on guest posters, having lots of fresh content is almost a … Read the rest of this entry »

Why Small Businesses Fail & How You Can Be One Of The Rare Success Stories

In a previous articles I discussed the importance of having a thorough understanding of your customer psychology. Knowing why your customers are motivated to do what they do on an emotional level means you can intimately communicate with them, demonstrating you know their problems better than they do.

In another article I explained the distinction between your grand Read the rest of this entry »

Strategies And Tactics: Do You Know Why You Are Doing What You Do?

Inside the Blog Profits Blueprint I talk about a key distinction, the difference between strategies and tactics when it comes to online marketing and building a blog-based business.

Here’s a relevant quote from the Blueprint:

Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps predict future outcomes as a

Read the rest of this entry »

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How To Develop A Crystal Clear Understanding Of Your Customer

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video … Read the rest of this entry »

Industry Shift: What The Armada Music Label Can Teach Us About New Media Marketing

You may not know this about me (unless you follow me on Twitter where I tweet music video clips from time to time), but I’m a huge fan of the progressive and vocal trance scene. That’s dance music for the uninitiated, although the genre of dance is massive in terms of all the categories and sub-categories, which includes genres … Read the rest of this entry »

How Can You Make Passive Income Online?

I had a meeting with a friend and his business partner last week. The request was to “pick my brain” on the best way to move forward to generate some passive income streams online.

These two particular people are like a lot of people I know. They’ve got tech skills, they know the Internet well and they have lots … Read the rest of this entry »

How Well Do You Know Your Customer?

I’m not 100% sure, but I believe the very first email list I subscribed to was David DeAngelo’s Double Your Dating free newsletter. At the time I didn’t realize David D. was a nom de plume (fake name) and that the real person behind the newsletter was Eben Pagan, who I would later come to know as a … Read the rest of this entry »

Can Your Business Make You Rich?

Many years ago I wrote a blog post that looked at the reality of how much money you actually make when you run your own business.

You can read the article here – Do You Want to Run Your Own Business? Read this First!

My premise back then was that most business owners don’t make a whole lot of … Read the rest of this entry »

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What Motivates A Purchase?

Over the last week I attended three very different live events, although they all focused on the same thing – making money.

The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.

I’ve heard of Roger before, but I had some misconceptions. I thought … Read the rest of this entry »

The Core Reason Why Your Business Lacks Momentum

A couple of years ago I was exposed to Rich Schefren during the very first Internet marketing launch he did. I had never heard of the guy before, but suddenly a lot of people I had heard of and respected were recommending him, so I paid some attention.

Rich went mainstream in the Internet marketing world thanks to the … Read the rest of this entry »

Dominate Your Market: How Self Contained Communities Create Permanent Barriers To Entry

Some of my early readers may recall that I was a Magic: The Gathering card player as a teenager. No, that’s not dungeons and dragons or role playing or anything like that. It’s closer to poker combined with chess with a little bit of lord of the rings story telling thrown in. It’s a “mind sport” as far as … Read the rest of this entry »

How To Make Money Online

I was at the World Internet Summit (WIS) a couple of Sundays ago when it was held on the Gold Coast, an hours drive away from Brisbane (my home), on the coast of Australia.

Brett McFall, co-host of the WIS, was up on stage doing the last formal presentation of the event. During his presentation he had a … Read the rest of this entry »

How To Work Less and Earn More By Leveraging The Synergy Between People And Technology

Several years ago when I was managing BetterEdit, my proofreading company that I sold in 2007, I was knee deep learning from Rich Schefren, taking his Business Growth System course.

Rich launched that program on the back of his most successful report to date, the Internet Business Manifesto, which featured the now famous flow chart of … Read the rest of this entry »

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Are You Demonstrating Enough Proof?

If you’ve been reading my blog over the last few months you’ve seen me publish quite a few successful case study podcasts with my coaching students. Stories like Alborz Fallah the million dollar blogger, Leigh Peele making $4,500 a month in the fat loss niche (and recently another $11K in a relaunch), Miami Mitch attracting thousands of readers to … Read the rest of this entry »

Revisiting The 80/20 Rule and Why It Is Even More Critical To Your Business

The year 2008 for me was dominated by a long trip overseas, which meant I was away from home and in a constantly changing environment.

Although I boast I was able to run my business while traveling a circle around the globe, I’d be lying if I said I didn’t experience more pressure on the time available for work. … Read the rest of this entry »

Revisiting The 80/20 Rule and Why It Is Even More Critical To Your Business In 2009

The year 2008 for me was dominated by a long trip overseas, which meant I was away from home and in a constantly changing environment.

Although I boast I was able to run my business while traveling a circle around the globe, I’d be lying if I said I didn’t experience more pressure on the time available for work. … Read the rest of this entry »

How To Establish Cash Flow When Starting A New Business

If you have not done so already, please read the first part of this two part article series on business outsourcing here – When Is The Right Time To Begin Outsourcing?.

In the previous article I discussed the importance of understanding your strategy for outsourcing and how it is important that you comprehend the sequence of tasks to … Read the rest of this entry »

When Is The Right Time To Begin Outsourcing?

There was an interesting discussion in the Blog Mastermind forums that began with a question about when you should start outsourcing.

The impression this particular student had was that outsourcing is the key for success, and it is something that I emphasize over and over again inside Blog Mastermind. The problem in this case was the lack … Read the rest of this entry »

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