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I finally had a chance to watch Rich Schefren’s long video (not the case studies he has been sending recently). This is the video he was intending to perform for his current clients at the seminar in Florida, but later defaulted to his proven presentation, which I had seen before.

If you haven’t see the latest videos, you can start by watching the first 30 minutes for free and then opt-in on that page with your name and email address to get the remaining 1.5 hours.

What Is The New Video About?

The new video is more of the same from what he have come to expect from Rich - he teaches exactly how to build a long term, sustainable business, that runs without you. In other words, the goal for most entrepreneurs of having stable income and other people working to keep your business running and growing.

Rich’s latest video is the next evolution of his message. It’s clear he has learnt more and tidied up his presentation, so you get a real sense of knowing what the steps are.

He’s also putting a lot of emphasis on the concept of Momentum, which I think is worth explaining in the context of a small business.

Momentum

I expect most people reading my blog lack momentum. Even in my case I’m still on the cusp and haven’t quite tipped over into a momentum phase, though I can almost taste it now - it’s just around the corner.

When you first start your business it’s just you or perhaps you and your spouse. You do almost everything by yourself and your focus is on building enough cashflow so you can start bringing in people to help you. Your goal is to go from a technician role that does all the basic jobs, to a manager role where you coordinate workers to finally a business owner where you can do other things or only perform a very top level strategic role in the business.

The problem with being a technician is that you are constantly doing the jobs you hate, like client support, basic tech jobs like website updates, server management, email accounts, affiliate software, bookkeeping, etc etc - the list is endless! All this “other” work takes you away from your core competencies, which for many of you I suspect is content creation. You do best writing, or recording audio or video or perhaps coming up with the ideas for content that you want other people to create and sell.

This is where momentum comes in. Momentum gives you the cashflow so you can begin to hand over jobs to other people and do more of your core passion jobs, thus creating more value in your business and increasing cashflow - momentum - even more. Once the momentum starts it tends to compound, since with each new employee or outsourcer you hire to help, you get more time to create value and ultimately, increase profits.

Thus for every small business out there, or really every self employed person out there looking to turn their start-up into a real business, the first goal is to attain momentum.

Rich understands this need and thus focuses a lot of time on the concept of momentum, so if you feel this is an area you need to understand better in order to reach a momentum phase, block off two hours of your time and go watch Rich’s video now.

Here’s the link again: StrategicProfits.com/startuptofreedom/

Strategic Profits Program Launching This Week

Rich is opening the doors on his next round of coaching this week - hopefully. He tends to change plans quite often during his launches, due to the very dynamic nature of his product launch process. The date may change, but my current understanding is that towards the end of this week you will be able to join and the price is about $400 USD a month - but don’t quote me on that!

As you know, I’m a current client of the program and a big fan of the proposition Rich and his company offer to the Internet marketing world. I’ll spend more time during this week relating some of the insights I’ve picked up from Rich, so stay tuned for more articles like this one.

I’m also very keen to mastermind with every person who joins Rich’s program under my affiliate link. If you want some personal contact with me after joining the program, please make sure you get in touch and let me know you are in.

Yaro Starak
Gaining Momentum

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When I first started Entrepreneurs-Journey my business was not a stable source of income, nor was I confident that it ever would become one. I constantly searched for other ways to make money online. As a result of my desire to stay updated with Internet business, I was exposed to many different money making opportunities and people who were enjoying tremendous financial success online, many of whom I blogged and podcasted about.

When I first read that Darren Rowse was earning $14,000+ USD monthly from Google AdSense for his work blogging in 2005, I thought I could do the same. My blog had some traffic - I could start some more blogs too - and I probably knew more about the Web than Darren did at the time, so I slapped some AdSense up to see how I would go. After a few months of earning about $10-$20/m I removed Adsense and realized that perhaps that was not how I was going to get rich.

Later I read about Daryl Grant, who with her husband was earning a quarter of a million $USD per year by creating ebooks and selling them online via Google AdWords. I interviewed Daryl in a podcast and she kindly let me join their coaching program for free. Thanks to the details they revealed in the podcast and with their coaching program, I thought for sure I could make a go of replicating their success. I certainly understood all the pieces that go together to make the system work, I just needed to set out and do it.

My friend Will Swayne and I arranged weekly meetings to get our ebook business going. After two meetings it was clear to both me and Will that we were acting divergent and spreading our resources across too many opportunities. Will and I both had start-up businesses, which were still embryonic, yet we were devoting time and headspace to something else. It didn’t work, and we quickly ceased our attempt at making money from ebooks to focus on our core enterprises.

Unlimited Opportunities

Over the many months I have published content to this blog, I’ve studied, researched and featured a host of opportunities, including -

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I just finished writing some newsletters for my Blog Traffic Tips ezine. In them I mentioned the concept of preeminence, which is a business technique I learnt initially from Jay Abraham.

Here is how I described preeminence in my newsletter:

Preeminence is the perception that a person is the best or one of the best authoritative sources on a specific topic. You don’t necessarily have to be the best, but people need to perceive you as the best.

Source: www.BlogTrafficKing.com

Back in July 2006 I was a pretty big fan of a guy named Mike Filsaime. I had recently purchased his product Butterfly Marketing and I was devouring his information and feeling really inspired about the possibilities. I loved his viral marketing techniques and couldn’t wait to make use of the software.

I received an email from Mike talking about his mentor - his business coach - a guy by the name of Rich Schefren who I had never heard of before. Now I know many of the top Internet marketing “gurus” by at least their name, if not their work as well, and Rich was not on my radar.

Mike was recommending I download a copy of something called the Internet Business Manifesto, which I did. I read through the manifesto and found my self nodding in agreement as Rich subsequently described my current situation working online and also the situation I’d like to be in - working a lot less, earning a lot more with a business that runs without my direct involvement.

Rich later released two more critical books, The Missing Chapter and The Final Chapter, which completed his Internet business trilogy. They are still some of the best free books you will find on the subject of online business strategy. If you have not read them already and you currently own an Internet business, I strongly recommend you set aside a few hours to devour these books. They are free.

You can download the Manifesto trilogy here:

www.StrategicProfits.com/manifesto/

I also wrote a few blog articles about the books, one on the manifesto and missing chapter and one on the final chapter.

Rich Establishes Preeminence

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Module 7 of the Rich Schefren Strategic Profits coaching program covers a very important topic - business metrics. As I type this, the metrics module is fresh in my mind because I only recently finished listening to the audio call with Rich.

The metrics module is intense. I was blown away by all the different areas I could measure, but of course I realize in order to capitalize on new ideas it’s best to pick two or three that you can implement straight away. Rich confirmed this, noting that you should pick only the most critical metrics that are at the center of your business.

How Do You Make Decisions?

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One of the most popular articles I ever produced for this blog was - How To Make Money Online Using Niche Content Websites. It struck a cord with many because it made people excited when they realized how simple it was, at least on paper. It offered a business model that any person with moderate web skills could implement. To the average net user it wasn’t too hard a process to set-up a website, work on it to the point that it makes two to three dollars per day and then move on to do it again.

The niche content site business model is still viable on the web. It’s probably not as easy as it may have been when I first published the article, since more people are doing it now, thus increasing competition. Google AdSense doesn’t perform as well as it used to, but it’s not that hard to make $2 per day in Google AdSense income from a single website provided you find niches and build traffic. The fact is there is a long tail of niches online and we are far from saturating every niche in the long tail, or should I say every profitable niche in the long tail. I doubt we ever will and it’s not likely there will ever be enough competent niche content site builders to fill every niche, so this business model likely will always be available, just don’t expect to become a millionaire doing it.

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