Cement Your Expertise: Create Your Own Language Identifier
I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.
If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.
I’ll explain exactly what this is and how to create one in a moment, but first I want to clarify some key traits of your modern day expert, or maven, a term brought back into popularity thanks to the proliferation of Malcolm Gladwell’s The Tipping Point book.
There Is No True Expert
I have to begin by clarifying that there really is no such thing as a true expert.
Every person on this planet is in a constant state of change and will spend their entire life learning new things. It’s impossible to ever repeat the exact same experience, hence everything is new in the moment that you experience it. In a sense we are all students, not experts, and always will be.
Certainly some people know more than others, but even a person who knows more than anyone else on the planet about a certain subject, only knows a teeny-tiny percentage of the total knowledge they could accumulate.
You could say it’s impossible to ever become a true expert unless you can accumulate infinite knowledge. Infinite knowledge is not something generally experienced in the physically realm, so as we tend to do in our world of relativity, we use a method of comparison and say someone is an expert, in relation to someone else.
Expertise Is A Perception
The key to establishing expertise is to create the perception in a large enough group of people that you know what they don’t, and in particular your knowledge resulted in you experiencing or having something that they recognize as relevant or important to them.
The point here is that truth really doesn’t matter. Of course you don’t want to falsely project you know something you don’t, and then find yourself in a situation where you have to demonstrate your knowledge. This could lead to you being labeled a fraud, and it’s a lot harder to rid yourself of a bad reputation than it is to establish a good one.
The “truth” that matters is how other people perceive you. Every person who comes into contact with you will look at you through their own set of glasses. You have the power to influence those glasses using the power of persuasion.
What Is A Language Identifier?
When Is The Right Time To Launch Your Product?
During the last coaching call I did with my members the question of when is the right time to launch your product online came up repeatedly from different people.
The question isn’t about timing in terms of day or night, or what day of the week, or time of the year you should launch, rather what conditions need to be in place to expect a successful opening campaign. Here’s what we’re talking about…
- How many subscribers do you need on your email list?
- How many RSS subscribers on your blog should you have?
- How many unique visitors to your websites do you need?
- How many affiliates do you need?
- How many sales should you expect given certain numbers?
All these questions and many more make up part of the answer to the overall question of when you can consider yourself ready to launch.
It is difficult for me to answer this question with anything concrete because every market is different. However I understand the need for ballpark figures and some sort of reassurance from someone who has launched before, especially if they are your coach and mentor.
What Are The Benchmarks?
Inside Membership Site Mastermind I alluded to the number of around 5,000 subscribers as a good target to aim for before launching, which ideally should be email subscribers if possible.
You can include RSS subscribers, Twitter followers, Facebook friends and fans too, but generally these contact points are less responsive and less targeted than email. Email subscribers, especially when they come through from a targeted incentive like a free report or email course, are more qualified, hence more likely to buy.
Another metric you can look at that is relevant is the open and click through rates of the emails you send. While it’s nice to have 10,000 email subscribers, in most cases you are lucky if 25% of them even open the emails you send. If you’re getting 10% or more of them clicking your links, you’re doing very well.
Given that opening an email is easier than clicking a link, which is easier than making a sale, you can see why it’s important you understand the reality behind the numbers you currently get.
If you don’t track the open and click through rates on your emails, you should start. Outside of this data you can look at unique visitors to your blog or website as another estimate of how much traffic you can expose to your offer, but understand knowing how many people read your blog content is difficult to correlate to how many people will buy from you.
What Metrics Should You Analyze?
How To Avoid Hype When You Sell
There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.
The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.
But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell your desired outcome.
The challenge is figuring out what level of “sales talk” to use when trying to sell. You don’t want to be accused of over-hyping something, nor do you want to put in such a weak effort that no one buys.
The problem unfortunately cannot be solved 100% because what is hype to one person is not to another. We all have our own internal “bullshit meter” as it might be labeled, based on all kinds of things like our personality, experience with marketing, emotional state at the time of reference, etc etc.
You can’t account for everything, but you can work with what you should hopefully know quite well – you and your potential customers- and attempt to meet the needs of both.
Membership Site Mastermind Reopens Tuesday November 3rd For 24 Hours Only
Did you read that sub-heading? I hope you did.
It might seem a little out of place, but I put it there because one of the messages I want you to take away from reading this blog post is that I’m reopening Membership Site Mastermind for one last day for all the stragglers and latecomers who didn’t join during the opening last week.
I know there are stragglers because they keep emailing me asking if they can squeeze in, so I’m giving you one last chance to take the program with me during this final run for 2009.
This will definitely be the last time it’s open this year. No more one day openings, no exceptions, if you email and ask no matter how good your excuse, you won’t be allowed in. That wouldn’t be fair to the hundreds of people who took initiative and joined when the doors were open.
You can sign up here from 11 AM EST US time on Tuesday for 24 hours only -
So, back to my original thought train…
Why Creating The Change You Want Is All About You
Welcome to part three in this series on creating positive change in your life. Before you begin reading this article, I recommend you review the first two parts –
Is It Really Possible To Create The Change You Want In Your Life?
What I Can Teach You About Getting What You Want
Next we’re going to continue to build on the concepts introduced in the previous article, which are -
- Confidence can be created through training, repeating processes so you build on your results
- Raise your self awareness so you can be master of your universe, rather than your perceptions mastering you
- You must continue to move forward regardless of how you feel or what conditions you face because it’s not always going to be a smooth ride
These ideas focus on you being the catalyst for change, so let’s take a deeper look at how much power you really have to create the kind of results you want in your life…
A Hard Lesson: You Can’t Control Everything
Potentially one of the most depressing moments in your life, especially as a young person, is coming to grips with your own limitations. I’m all for creating a strong base of self esteem so you feel like you can achieve anything, but it’s necessary to realize that you’re not going to be the best at everything and some things you won’t ever be able to do.
We’re all born with gifts, natural abilities, and strengths, but conversely, there are things we’re not good at and other elements that impact our lives, which are based on the “luck of the draw” that is the lottery of life. Your genetic make-up, where you are born, what era you are born into and all kinds of things can hinder your ability to create the change you want in your life.
Your environment has a huge impact on who you are, how you think and what you do. You can expand your universe by taking in new inputs, but you’re limited to what inputs are available (hence the phrase you don’t know what you don’t know). Although you live in an infinite universe, for most of us we can only function within a finite universe or, well, your head might explode, or at least you won’t be able to function within the framework of the society you call home, or the body you operate within.
Despite having your own unique set of circumstances based on your environment, physical make-up and ever expanding consciousness, there are universal principles that you can apply to help you create what you want in your life, regardless of your limitations. In the end, as is always the case, in comes down to the choices you make.
You’ve been given the power of freewill, which means in all circumstances you can make a choice. This is a wonderful gift, but dangerous in the “wrong” hands, so it pays to put some effort into ensuring you are making smart choices – that’s smart in relation to what you want of course, which is going to be different from person to person.
Let’s take a look at a basic framework of ideas you can use in order to help you make the right choices. Like the previous article in this series, I’ll draw upon other blog posts I’ve published as source content for the ideas. Please read the source articles too as they will enhance your understanding of each concept.
What I Can Teach You About Getting What You Want
This is the second part in my series on creating positive change in your life. If you missed the first part, please read it before reading this. You can find part one here – Is It Really Possible To Create The Change You Want In Your Life?.
Next up we begin a look at what I’ve learned and become aware of on my own journey to create what I want in my life. There’s a lot to cover here, so I’ve broken this section into two articles, starting with a look at three very vital concepts.
If you haven’t manifested your own desires and want to change your life, take on board what I have to say here, and in the articles that complete this series. I promise it will help you in many ways…
Here Is What I Know So Far
I’ve proactively changed many aspects of my life for the better, especially in the past five years. The key word here is “proactively”, which could be interchanged with the word consciously, or intentionally. The point being that I decided I wanted something and then went to work to create the change necessary to have what I wanted. It wasn’t just hoping, dreaming, or thinking about the change, it was all of those things AND focused action designed to take me there.
The end outcome of achieving what I set out to is usually different to what I expected, and of course as per the universal rules I talked about in the first article in this series, the process, the journey of creating the change turned out to be more valuable than actually arriving at the outcome.
Although we are motivated by changing certain physical circumstances we exist in, often it’s the internal shift, the growth we go through on a personal level, that turns out to be the most valuable outcome. The physical benefits are like having the cake, while the real change is learning how to cook, something you can take with you long after you finish eating the cake.
Although many of the stories I’m about to tell you relate to a personal milestone, event or challenge from my life, the cornerstone of the story is the lesson learned as a result. Luckily for us, I’ve been chronicling many of these lessons by revealing the stories here on this blog, so together we can go on a trip through the last ten years of my life and extract some of the most important and powerful revelations as they apply to creating positive change.
I’ve included a link to the original articles that recount in more detail the situations and the key learnings. I strongly recommend you read these articles too, as they will greatly reinforce the messages of this article series.
This is some of the most powerful content in this blog in terms of helping you change your mindset, increase your own self awareness and achieve what you want. I say this in confidence because they are the benefits I gained by living these experiences.
Here we go…
