Entrepreneurs-Journey.com» Pay Per Click Marketing

How To Check Your AdWords Quality Score and Reduce Click Prices

Yaro Starak — Sun, 04 Mar 2007 00:47:29 +0000

Perry Perry Perry! – How often can I say this guy’s name! I’ll cut to the chase, yet again Perry Marshall has some tips for us on making sure Google gives you the cheapest click prices in AdWords.

The Quality Score

The metric that determines whether Google will “slap” your ad campaigns with a high cost per click, is… Read the rest of this entry »

Defeating The Google Slap – More AdWords Advice From Perry Marshall

Yaro Starak — Sat, 24 Feb 2007 22:05:43 +0000

I spent some time yesterday in my jet-lagged state going through mail built up in Brisbane while I was away in Canada – that’s real normal mail, not that fancy electronic stuff we use nowadays.

I have a pile of newsletters and audio CDs from Perry Marshall’s Renaissance club that accumulated over the last six months.

I don’t know… Read the rest of this entry »

Is Click Flipping The Next Internet Business Craze?

Yaro Starak — Wed, 27 Sep 2006 04:43:45 +0000

Duncan Riley emailed me and made a post about two new eBooks by Scott Boulch, one titled The Death of AdSense and the other Life After AdSense both available by handing over the usual name and email opt-in. Duncan doesn’t hand out praise easily, especially when it comes to Internet marketing products, so I was intrigued.

The

… Read the rest of this entry »

How To Respond To The Google AdWords Changes

Yaro Starak — Mon, 14 Aug 2006 06:56:51 +0000

I’m sure many of you already heard about the recent changes made to Google AdWords. Advertisers logged in to see their keywords disabled with huge minimum bid prices in order to reactivate their campaigns. Personally none of the campaigns I look over were affected however based on the amount of emails I received flying around about it, there were a… Read the rest of this entry »

Why Yahoo!, MSN & Ask.com Will Fail In The Pay-Per-Click Game

Yaro Starak — Wed, 24 May 2006 02:12:08 +0000

Yahoo! Search Marketing’s Failure

I’ve cancelled my Yahoo! Search Marketing (YSM) pay-per-click (PPC) account. It’s a terrible product and I’m not afraid to tell you why.

One problem, the first big problem most people notice especially if they have been using Google’s AdWords system, is how terrible YSM’s system is to use. The interface is awful and after… Read the rest of this entry »

Why Yahoo!, MSN & Ask.com Will Fail In The Pay-Per-Click Game

Yaro Starak — Wed, 24 May 2006 02:12:08 +0000

Yahoo! Search Marketing’s Failure

I’ve cancelled my Yahoo! Search Marketing (YSM) pay-per-click (PPC) account. It’s a terrible product and I’m not afraid to tell you why.

What is Pay-Per-Click Advertising?

Yaro Starak — Sun, 04 Sep 2005 04:41:36 +0000

Pay-Per-Click (PPC) advertising is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site. Made popular by Google.com’s AdWords system which allows advertisers to place context sensitive advertisements on the search results of the Google search engine and on other websites that choose… Read the rest of this entry »