Internet Marketing Blog
I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.
Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.
It’s about what you SHOULD BE doing.
People who run e-commerce sites – sites that are focused on making sales of a product – have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?
One of the… Read the rest of this entry »
Recently in the private forums Rich Schefren provides for his Strategic Profits clients there was a discussion started about search engine optimization.
The topic initially began with two questions. The first was about whether non-Google search engines penalize sites that advertise with Google AdWords (false) and the importance of having an “aged domain” and how it relates to… Read the rest of this entry »
I have no doubt this topic has been discussed on many SEO forums before but I’m going to give my take on it based on what I have experienced.
The “Google Honeymoon” as I call it, is the period 24-48 hours after producing a new web page where it first ranks in the Google search index. In my experience for… Read the rest of this entry »
This is the second part of a report produced by John Webster from AIM IT looking at the key metrics in web site traffic reports.
If you haven’t done so already, read part one – Analyzing Key Metrics in Your Web Site Traffic Reports – Part 1.
This important report shows how visitors found your web pages.… Read the rest of this entry »
John Webster is a fellow I recently met through this blog. He came across some of my search engine optimization articles and instantly made contact with me. Turns out John is a super fan of web site marketing and SEO and runs his own firm in Australia called AIM IT.
John sent me through a solid report on analysing… Read the rest of this entry »
I am an Australian and I often use Google Australia, which provides the option of searching the global web or pages from Australia only. Most large countries have a similar option on their local Google site.
Running an international online business with the capability to service people from any country means that you want your site to perform well… Read the rest of this entry »
In The 80/20 Of Search Engine Marketing – Part 1 I covered the first four of the Top 8 Search Engine Optimization (SEO) Techniques as explained by Brad Fallon. The first four methods were applicable to On-Page SEO, techniques you can manually apply to your website internally. The remaining four that I am about to discuss cover Off-Page SEO,… Read the rest of this entry »
I joined Perry Marshall’s Renaissance Club to get my copy of the Definitive Guide To Google AdWords at the discounted rate, however I’ve started to realize there is a lot more value in it than just the AdWords eBook, which I guess makes sense since Perry wants people to stay subscribed to his club, so he must… Read the rest of this entry »
This is a problem I’ve never had to deal with yet watching a few friends recently start new websites has made me realize that getting a brand new site to be discovered (indexed, listed) by the search engines can be a difficult task. In my case since I’ve been operating online for so long whenever I launch a new site… Read the rest of this entry »
I’ve been following a discussion over at the SEOChat Forums about an
What is Google’s PageRank? If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should really… Read the rest of this entry »
What is Google’s PageRank? If you have ever done any reading about search engine optimization or were just curious how you can get your site to the top of the Google search engine results, understanding PageRank is vital. I’m going to introduce you to the basics of PageRank and also provide a brief discussion on how much you should really… Read the rest of this entry »
I’m no web developer and I have never ever made use of any Flash except the odd copy and paste third party service. I know well enough that for most of what I do online I don’t need pretty movies, text will suffice, however I realise a lot of you out there probably do use Flash or might want to… Read the rest of this entry »
One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Keywords in file names is a good thing. Don’t call your webpages names like “services.html” or “products.html” actually use your keywords. Here is an example for you.
Let’s say you sell tennis balls online and you have three brands… Read the rest of this entry »
You might remember my article on the Google sandbox, a theory that new websites must wait before Google will take them seriously and index them high up in the search results pages. The wait can take as long as 12 months and is designed to stop spam sites from showing up high in results.
With Yahoo! commanding a VERY… Read the rest of this entry »
I posted The Ultimate Google FAQ back in June which is a good resource for those with questions about Google.
I found an even better one.
I’m calling this one The Ultimate Google FAQ – Part Two. It’s hosted at the SitePoint Forums and covers all the interesting questions about search engine optimisation including the basics and… Read the rest of this entry »
Do you have a question about the Google search engine?
Try the WebmasterWorld Google Knowledgebase V2 or as I like to call it, The Ultimate Google FAQ.
Some of the more interesting questions I found answers to:
You probably do this already – complete regular searches in Google for your key phrases and see how high you rank. It’s well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted… Read the rest of this entry »
Google is powerful. We all know this. Everyone uses Google on a daily basis to search for everything and anything. As a web entrepreneur you must have a solid understanding of what it takes to get a good listing in Google. If your business is web based and your website is a channel of distribution or your main sales tool… Read the rest of this entry »
